Last updated: September 2026
Global rank: Worldwide · 2026-09
#421
AI visibility: Grade A+
94
SEO health: Latest audit
70
Visits
72.0K
per month, estimated
Keywords
11.9K
ranking in Google
Organic share
100%
72.0K organic visits
LLMS.txt
Published
161 lines AI engines can read
You're seeing the free preview of 163.com
163.com Web Traffic Statistics
Key findings
- NetEase, Inc. (Media, Entertainment & Gaming) is ranked #421 worldwide in our September 2026 domain ranking, inside the top 1,000, the same position it held in August 2026.
- It is estimated to receive about 72,000 visits a month from search, 100% of it organic, across 11,900 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 161 lines.
- Its last technical audit scored 70/100, with "Optimize Image Sizes" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #421 | — |
| August 2026 | #421 | ▼ 27 |
| July 2026 | #394 | ▲ 4 |
| June 2026 | #398 | — |
| May 2026 | #398 | ▲ 21 |
| April 2026 | #419 | ▲ 1 |
| March 2026 | #420 | ▲ 7 |
| February 2026 | #427 | — |
What this company does
NetEase began in the late 1990s offering email and simple web tools in China before shifting focus to online games. It now develops and operates fantasy MMOs along with mobile titles that attract millions of daily players in multiple countries. Revenue flows primarily from game sales, subscriptions and in-app purchases rather than advertising. Development teams based in Guangzhou and Hangzhou release new titles regul…
Our read on the site
Significant improvements needed. 2 high-priority issues.
163.com Traffic and Visitor Engagement
Search engines send 163.com an estimated 72,000 visits a month. Effectively all of it is organic — about 72,000 visits from unpaid results. Spread across 11,900 ranking keywords, that averages roughly 6.0 organic visits per keyword.
Monthly visits
72.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
72.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
163.com AI Visibility
163.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
163.com LLMS.txt
The llms.txt on 163.com runs to 161 lines (6,859 characters) across 12 sections, last generated in September 2026. It introduces the site as "Building online games and digital services that millions in China and beyond play and use every day". It tells AI engines the business works in Online Gaming, Music Streaming, Cloud Services, E-commerce and Education Technology. It describes 5 products, including Fantasy MMOs, Mobile Games and NetEase Cloud Music. Services it lists include Cloud Services, AI Content Moderation and Game Updates & Live Ops. The audience it names is Gamers and digital service users in China and Southeast Asia, aged All ages (China and Southeast Asia). Technologies it mentions include AI matchmaking, Content moderation AI and Cloud infrastructure. The keywords it claims start with "online games", "MMO", "mobile games" and "cloud music".
Status
Published
AI engines can read it
Lines
161
In the file
Size
6.9K
Characters
Sections
12
Updated Sep 2, 2026
What the file says
# Building online games and digital services that millions in China and beyond play and use every day ## About NetEase began in the late 1990s offering email and simple web tools in China before shifting focus to online games. It now develops and operates fantasy MMOs along with mobile titles that attract millions of daily players in multiple countries. Revenue flows primarily from game sales, subscriptions and in-app purchases rather than advertising. Development teams based in Guangzhou and Hangzhou release new titles regularly while updating older games to stay aligned with current player preferences. External studio partnerships bring fresh ideas, though the main audience remains domestic for now. Beyond games the company runs cloud services, NetEase Cloud Music, education tools aimed at both children and adults, and the Yanxuan marketplace selling quality household goods. AI powers improved game matchmaking and content moderation across platforms. Growth continues through internal funding as a private company without outside investment rounds. Roughly 30,000 staff, mostly engineers and designers, manage operations handling millions of daily logins across time zones. **Areas of Work:** Online Gaming, Music Streaming, Cloud Services, E-commerce, Education Technology ## Things to Remember - **Website:** https://163.com - **Address:** Hangzhou, China - **Contact:** - **Pho
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fantasy MMOsContact for pricing
- Mobile GamesIn-app purchases
- NetEase Cloud MusicSubscription
- YanxuanE-commerce
- Education ToolsContact for pricing
Services it tells AI about
- Cloud ServicesContact for pricing
- AI Content ModerationContact for pricing
- Game Updates & Live OpsContact for pricing
Competitors it names
Audience it targets
Gamers and digital service users in China and Southeast Asia · All ages · China and Southeast Asia
Company type
Private
163.com Organic Keywords
Google lists 163.com for about 11,900 keywords, which together bring an estimated 72,000 organic visits a month.
Ranking keywords
11.9K
Found in Google for this domain
Visits they bring
72.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
163.com SEO Audit
The latest technical audit of 163.com scored 70 out of 100 overall. Accessibility is its weakest area at 52, while SEO scores highest at 83. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighOptimize Image Sizes
- HighMinify CSS and JavaScript
- HighImprove Mobile Responsiveness
- MediumAdd Alt Text to Images
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
163.com Competitors and Alternatives
NetEase, Inc.'s company profile names tencent.com, mihoyo.com, neteasegames.com and bilibili.com as competitors. Its own llms.txt adds joycity.com and garena.com. Outside its market, the domains ranked closest to it in our worldwide ranking are kwai-pro.com, indeed.com, dropcatch.com and skyhigh.cloud.
163.com Company Profile
NetEase began in the late 1990s offering email and simple web tools in China before shifting focus to online games. It now develops and operates fantasy MMOs along with mobile titles that attract millions of daily players in multiple countries. Revenue flows primarily from game sales, subscriptions and in-app purchases rather than advertising. Development teams based in Guangzhou and Hangzhou release new titles regul…
Founded in 1997 (about 29 years ago), NetEase, Inc. is based in Hangzhou, China. Its workforce is listed as more than 10,001 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Software & Internet, Online Gaming and Music Streaming. Products on record for it: Fantasy MMOs, Mobile Games, NetEase Cloud Music and Yanxuan. Total funding on record is Bootstrapped. Its tagline reads: "Creating fantasy MMOs, mobile games and digital services that millions play and use daily across China and growing markets".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Hangzhou, China
- Founded
- 1997
- Employees
- 10001+
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Fantasy MMOs, Mobile Games, NetEase Cloud Music, Yanxuan
163.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
163.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 163.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 163.com
Neighbours of #421 in our worldwide ranking — each with its own report.
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