Last updated: August 2026
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123.is Web Traffic Statistics
Key findings
- 123.is (Web Hosting) is ranked #636,628 worldwide in our August 2026 domain ranking, up 220,213 places from #856,841 in July 2026.
- It is estimated to receive about 14 visits a month from search, 100% of it organic, across 16 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 68/100, with "Add a Compelling Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #636,628 | ▲ 220,213 |
| July 2026 | #856,841 | ▲ 43,339 |
| June 2026 | #900,180 | — |
| May 2026 | #900,180 | ▲ 17,703 |
| April 2026 | #917,883 | ▲ 42,317 |
| March 2026 | #960,200 | ▼ 233,174 |
| February 2026 | #727,026 | — |
What this company does
123.is has been helping folks in Iceland get online for years with straightforward website services. They specialize in creating custom heimasíður, or homepages, that look great and perform well. Whether you're a small shop owner needing a simple site or a blogger wanting to share myndir and myndbönd, they've got the tools and expertise. Their hosting is reliable, domains are easy to register, and the þjónusta is wha…
Our read on the site
The overall SEO health of 123.is is moderate, with a solid SEO score of 83 but significant areas for improvement, particularly in accessibility and performance. The site has multiple H1 tags, missing meta descriptions, and broken internal links that need addressing to enhance user experience and search engine visibilit…
123.is Traffic and Visitor Engagement
123.is draws an estimated 14 visits a month from search engines. Effectively all of it is organic — about 14 visits from unpaid results. Spread across 16 ranking keywords, that averages roughly 0.9 organic visits per keyword.
Monthly visits
14
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
14
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
123.is AI Visibility
On our AI visibility scale 123.is earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
123.is LLMS.txt
The llms.txt on 123.is runs to 152 lines (6,855 characters) across 12 sections, last generated in April 2026. It introduces the site as "123.is - Heimasíður og Vefþjónusta". It tells AI engines the business works in Web Design, Web Hosting and Domain Registration. It describes 4 products, with prices such as Basic Hosting at $5/month, Domain .is at $15/year and VPS Hosting at $20/month. Services it lists include Custom Website Design, SEO Optimization, Blog Setup and Media Hosting. The audience it names is Icelandic small business owners, freelancers, aged 25-55 (Iceland). Technologies it mentions include HTTPS, Viewport Meta, robots.txt, sitemap.xml and Responsive Design. The keywords it claims start with "heimasíður", "123.is", "123 website services" and "123 hosting".
Status
Published
AI engines can read it
Lines
152
In the file
Size
6.9K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# 123.is - Heimasíður og Vefþjónusta ## About 123.is stands out as a key player in Iceland's web services scene, focusing on heimasíður creation and management. They provide end-to-end solutions from domain grabs to full site builds, hosting, and media embeds like myndir and myndbönd. Blogg setups are a breeze, perfect for content creators. Their frábær þjónusta means support in Icelandic, which builds trust fast. Small businesses get affordable packages that scale. Tech stack includes solid HTTPS, sitemaps, and robots for SEO health. Performance needs work, but basics are covered. They target local users tired of international giants' complexities. Value prop is simplicity and reliability in Reykjavik time. Competitors loom large, yet loyalty persists via word-of-mouth. Future growth hinges on speed ups and mobile tweaks. Users enjoy easy renewals and no-nonsense interfaces. It's the local choice for getting online without headaches. Services extend to optimization tips and content strategies. Icelandic market loves the personal vibe. They handle everything so you don't have to. Rep builds on consistent delivery. Expansion could hit more e-com. Overall, a staple for Iceland's digital backbone. Keeps the web humming for everyday heroes. **Areas of Work:** Web Design, Web Hosting, Domain Registration ## Things to Remember - **Website:** https://123.is - **Address:** - **Cont
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Basic Hosting$5/month
- Website Builder ProContact for pricing
- Domain .is$15/year
- VPS Hosting$20/month
Services it tells AI about
- Custom Website DesignContact for quote
- SEO OptimizationStarting at $200
- Blog SetupIncluded in plans
- Media HostingContact for pricing
- Site Maintenance$50/month
Competitors it names
Audience it targets
Icelandic small business owners, freelancers · 25-55 · Iceland
Company type
Private
123.is Organic Keywords
Google lists 123.is for about 16 keywords, which together bring an estimated 14 organic visits a month.
Ranking keywords
16
Found in Google for this domain
Visits they bring
14
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
123.is SEO Audit
The latest technical audit of 123.is scored 68 out of 100 overall. Accessibility is its weakest area at 57, while SEO scores highest at 83. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalAdd a Compelling Meta Description
- HighFix Broken Internal Links
- MediumOptimize Image Alt Text
- HighConsolidate H1 Tags
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
123.is Competitors and Alternatives
123.is's company profile names https://www.hostgator.com, https://www.bluehost.com, https://www.siteground.com and https://www.wix.com as competitors. Its own llms.txt adds https://www.squarespace.com and https://www.weebly.com. Outside its market, the domains ranked closest to it in our worldwide ranking are senea.fr, cafeamuzesh.com, certiface.com.br and netraworld.co.uk.
123.is Company Profile
123.is has been helping folks in Iceland get online for years with straightforward website services. They specialize in creating custom heimasíður, or homepages, that look great and perform well. Whether you're a small shop owner needing a simple site or a blogger wanting to share myndir and myndbönd, they've got the tools and expertise. Their hosting is reliable, domains are easy to register, and the þjónusta is wha…
123.is is headquartered in Reykjavik, Iceland. Its workforce is listed as between 11 and 50 employees. Its profile files it under Web Hosting, with further tags for Website Design, Domain Registration and Digital Services. Products on record for it: Website Builder, Web Hosting and Domain Registration. Total funding on record is Bootstrapped. Its tagline reads: "Building websites and hosting solutions that just work for Icelandic businesses".
- Sector
- Web Hosting
- Headquarters
- Reykjavik, Iceland
- Founded
- Not Disclosed
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Website Builder, Web Hosting, Domain Registration
123.is Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
123.is Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 123.is yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 123.is
Neighbours of #636,628 in our worldwide ranking — each with its own report.
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