Last updated: September 2026

Sep 2026

wealthfront.com — September 2026 traffic, keywords & AI visibility

WealthfrontFinancial Technology

Global rank: Worldwide · 2026-09

#41,492

AI visibility: Grade A+

91

SEO health: Latest audit

73

Visits

132.2K

per month, estimated

Keywords

11.5K

ranking in Google

Organic share

100%

132.2K organic visits

LLMS.txt

Published

140 lines AI engines can read

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wealthfront.com Company Profile

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Wealthfront runs an online platform centered around a cash account that pays interest on deposits and pairs it with investment services. Through the site, clients can hold money that earns a competitive yield, and they can also put funds into portfolios consisting of stocks, bonds, and ETFs. These portfolios come pre-built and get managed automatically, removing the need for users to make frequent trades or selection…

Founded in 2011 (about 15 years ago), Wealthfront is based in Palo Alto, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Andy Rachleff. Its profile files it under Financial Technology, with further tags for Investment Management, Cash Management and B2C. Products on record for it: Wealthfront Cash Account, Automated Investment Portfolios and Financial Planning Tools. Reported revenue is $50M (2022), and total funding is listed at $75M. Its tagline reads: "Money works better here | Wealthfront".

Financial TechnologyInvestment ManagementCash ManagementB2C
Sector
Financial Technology
Headquarters
Palo Alto, United States
Founded
2011
Employees
201-500
Revenue
$50M (2022)
Funding
$75M
Founders
Andy Rachleff
Products
Wealthfront Cash Account, Automated Investment Portfolios, Financial Planning Tools

wealthfront.com Web Traffic Statistics

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Key findings

  • Wealthfront (Financial Technology) is ranked #41,492 worldwide in our September 2026 domain ranking, inside the top 100,000, down 698 places from #40,794 in August 2026.
  • It is estimated to receive about 132,200 visits a month from search, 100% of it organic, across 11,500 ranking keywords.
  • Its AI visibility score is 91 out of 100 (grade A+), with a published llms.txt of 140 lines.
  • Its last technical audit scored 73/100, with "Improve Page Load Speed" the highest-priority fix.
wealthfront.com global rank history
MonthRankMove
September 2026#41,492▼ 698
August 2026#40,794▲ 841
July 2026#41,635▼ 1,972
June 2026#39,663—
May 2026#39,663▼ 6,235
April 2026#33,428▼ 3,035
March 2026#30,393▲ 2,006
February 2026#32,399—

What this company does

Wealthfront runs an online platform centered around a cash account that pays interest on deposits and pairs it with investment services. Through the site, clients can hold money that earns a competitive yield, and they can also put funds into portfolios consisting of stocks, bonds, and ETFs. These portfolios come pre-built and get managed automatically, removing the need for users to make frequent trades or selection…

Our read on the site

Wealthfront's SEO health shows a strong accessibility score but suffers from performance issues, with a score of only 33/100. The site has a solid SEO foundation but requires improvements in content strategy and technical aspects to enhance user experience and search visibility.

Financial TechnologyInvestment ManagementCash ManagementB2CWealthfront Cash AccountAutomated Investment Portfolios

wealthfront.com Traffic and Visitor Engagement

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Search engines send wealthfront.com an estimated 132,200 visits a month. Effectively all of it is organic — about 132,200 visits from unpaid results. Paid search contributes only about 4 visits a month. Spread across 11,500 ranking keywords, that averages roughly 11 organic visits per keyword.

Monthly visits

132.2K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

132.2K

100% of all traffic

Paid visits

4

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

wealthfront.com AI Visibility

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wealthfront.com scores 91 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (17/20).

91out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health17/20

85/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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wealthfront.com LLMS.txt

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The llms.txt on wealthfront.com runs to 140 lines (6,405 characters) across 12 sections, last generated in March 2026. It introduces the site as "Wealthfront - Automated Investing & Financial Planning". It tells AI engines the business works in Financial Technology, Investment Management and Cash Management. It describes 3 products, with prices such as Wealthfront Cash Account at Free, Automated Investment Portfolios at 0.25% annual fee and Financial Planning Tools at Free with account. Services it lists include Tax-Loss Harvesting and Portfolio Line of Credit. The audience it names is Professionals, Millennials, Investors, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, Python and PostgreSQL. The keywords it claims start with "Wealthfront", "automated investing", "high-yield savings" and "financial planning".

Status

Published

AI engines can read it

Lines

140

In the file

Size

6.4K

Characters

Sections

12

Updated Mar 21, 2026

What the file says

# Wealthfront - Automated Investing & Financial Planning

## About
Wealthfront is a leading financial technology company that provides automated investment services and high-yield cash accounts. The company helps individuals grow their wealth through expertly curated portfolios of stocks, bonds, and ETFs. Additionally, Wealthfront offers competitive cash management solutions and financial planning tools to simplify the investment process. Their mission is to make financial planning accessible and efficient for everyone.

**Areas of Work:** Financial Technology, Investment Management, Cash Management

## Things to Remember
- **Website:** https://wealthfront.com
- **Address:** Palo Alto, CA 94301, United States
- **Contact:** [email protected]
- **Phone:** +1-650-249-1100
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 200 employees
- **Revenue:** $50M
- **Hiring Status:** Yes, actively hiring

## Products
- **Wealthfront Cash Account** (Free): A high-yield cash account offering competitive interest rates for savings with no fees and unlimited transfers.
- **Automated Investment Portfolios** (0.25% annual fee): Expertly built investment portfolios tailored to individual risk tolerance, featuring stocks, bonds, and ETFs with automated rebalancing.
- **Financial Planning Tools** (Free with acco

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Financial TechnologyInvestment ManagementCash Management

Keywords it claims

Wealthfrontautomated investinghigh-yield savingsfinancial planninginvestment portfolioscash accounttax-efficient investingretirement planningfinancial advicebest investment apps

Technologies

ReactNode.jsAWSPythonPostgreSQL

Products it tells AI about

  • Wealthfront Cash AccountFree
  • Automated Investment Portfolios0.25% annual fee
  • Financial Planning ToolsFree with account

Services it tells AI about

  • Tax-Loss HarvestingIncluded with investment account
  • Portfolio Line of CreditContact for quote

Competitors it names

betterment.comrobinhood.comacorns.commerrilledge.comsofi.comchime.com

Audience it targets

Professionals, Millennials, Investors · 25-54 · Global

Company type

Private · actively hiring

wealthfront.com Organic Keywords

See all keywords

Google lists wealthfront.com for about 11,500 keywords, which together bring an estimated 132,200 organic visits a month.

Ranking keywords

11.5K

Found in Google for this domain

Visits they bring

132.2K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Financial TechnologyInvestment ManagementCash ManagementB2CWealthfront Cash AccountAutomated Investment PortfoliosFinancial Planning Tools

wealthfront.com SEO Audit

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The latest technical audit of wealthfront.com scored 73 out of 100 overall. Performance is its weakest area at 33, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

73

Overall

85

SEO

33

Performance

97

Accessibility

Excellent

Fix these first

  • CriticalImprove Page Load Speed
  • HighAdd Alt Text to Images
  • MediumOptimize Meta Tags
  • MediumImplement llms.txt

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

wealthfront.com Competitors and Alternatives

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Wealthfront's company profile names betterment.com, robinhood.com and acorns.com as competitors. Its own llms.txt adds merrilledge.com, sofi.com and chime.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ralphlauren.co.jp, doublepimp.com, html5rocks.com and nodemaven.com.

betterment.com
robinhood.com
acorns.com
merrilledge.com
sofi.com
chime.com

wealthfront.com Traffic by Country

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Top customer markets

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