Last updated: September 2026
Global rank: Worldwide · 2026-09
#88,443
AI visibility: Grade A
87
SEO health: Latest audit
82
Visits
145.6K
per month, estimated
Keywords
11.2K
ranking in Google
Organic share
100%
145.6K organic visits
LLMS.txt
Published
145 lines AI engines can read
You're seeing the free preview of visitnsw.com
visitnsw.com Company Profile
The website acts as the official tourism hub for New South Wales, giving people a single place to research and plan trips across the state. It gathers details on towns and regions, from the Blue Mountains and Hunter Valley through to the North Coast and Lord Howe Island. Visitors can browse ideas for weekend breaks, longer drives, meals at local restaurants, and overnight stays, all pulled together without having to…
visitnsw is headquartered in Sydney, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Tourism, with further tags for Travel, Web Services and B2C. Products on record for it: Travel Planning Resources, Accommodation Listings, Destination Guides and Event Information. Its tagline reads: "Enjoy the best of NSW! Discover popular towns, things to do this weekend, road trips, restaurants, accommodation & more.".
- Sector
- Tourism
- Headquarters
- Sydney, Australia
- Founded
- Not Disclosed
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Travel Planning Resources, Accommodation Listings, Destination Guides, Event Information
visitnsw.com Web Traffic Statistics
Key findings
- visitnsw (Tourism) is ranked #88,443 worldwide in our September 2026 domain ranking, inside the top 100,000, up 418 places from #88,861 in August 2026.
- It is estimated to receive about 145,600 visits a month from search, 100% of it organic, across 11,200 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 145 lines.
- Its last technical audit scored 82/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #88,443 | ▲ 418 |
| August 2026 | #88,861 | ▼ 10,969 |
| July 2026 | #77,892 | ▼ 5,777 |
| June 2026 | #72,115 | — |
| May 2026 | #72,115 | ▲ 10,771 |
| April 2026 | #82,886 | ▼ 4,073 |
| March 2026 | #78,813 | ▼ 4,416 |
| February 2026 | #74,397 | — |
What this company does
The website acts as the official tourism hub for New South Wales, giving people a single place to research and plan trips across the state. It gathers details on towns and regions, from the Blue Mountains and Hunter Valley through to the North Coast and Lord Howe Island. Visitors can browse ideas for weekend breaks, longer drives, meals at local restaurants, and overnight stays, all pulled together without having to…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
visitnsw.com Traffic and Visitor Engagement
visitnsw.com draws an estimated 145,600 visits a month from search engines. Effectively all of it is organic — about 145,600 visits from unpaid results. Spread across 11,200 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
145.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
145.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
visitnsw.com AI Visibility
On our AI visibility scale visitnsw.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
visitnsw.com LLMS.txt
The llms.txt on visitnsw.com runs to 145 lines (6,034 characters) across 12 sections, last generated in April 2026. It introduces the site as "VisitNSW - Official Tourism Website for New South Wales". It tells AI engines the business works in Tourism, Travel and Web Services. It describes 4 products, with prices such as Accommodation Listings at Free and Event Information at Free. The audience it names is Tourists, Locals, Families, Travelers, aged All ages (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "New South Wales tourism", "NSW travel", "things to do in NSW" and "accommodation in NSW". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
145
In the file
Size
6.0K
Characters
Sections
12
Updated Apr 7, 2026
What the file says
# VisitNSW - Official Tourism Website for New South Wales ## About VisitNSW is the official tourism website for New South Wales, Australia, dedicated to showcasing the best attractions, activities, and experiences the region has to offer. Catering to both locals and tourists, the platform provides comprehensive information on popular towns, weekend getaways, dining options, and accommodations. With a focus on enhancing travel experiences, VisitNSW serves as a one-stop resource for planning memorable trips in New South Wales. **Areas of Work:** Tourism, Travel, Web Services ## Things to Remember - **Website:** https://visitnsw.com - **Address:** Not Available, Sydney, Australia - **Contact:** [email protected] - **Phone:** +61-2-1234-5678 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Sydney - **Currency:** AUD - **Company Type:** Public - **Employees:** Not Disclosed - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Travel Planning Resources** (Contact for pricing): Comprehensive guides and tools to help plan your trip to New South Wales. - **Accommodation Listings** (Free): A curated list of hotels, motels, and other accommodations across New South Wales. - **Destination Guides** (Contact for pricing): Detailed guides on various destinations within New South Wales, including attractions and activities. - **Event Information** (
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Travel Planning ResourcesContact for pricing
- Accommodation ListingsFree
- Destination GuidesContact for pricing
- Event InformationFree
Competitors it names
Audience it targets
Tourists, Locals, Families, Travelers · All ages · Global
Company type
Public
visitnsw.com Organic Keywords
Google lists visitnsw.com for about 11,200 keywords, which together bring an estimated 145,600 organic visits a month.
Ranking keywords
11.2K
Found in Google for this domain
Visits they bring
145.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
visitnsw.com SEO Audit
The latest technical audit of visitnsw.com scored 82 out of 100 overall. Performance is its weakest area at 36, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighAdd Robots.txt File
- HighOptimize Images for Performance
- HighMinimize JavaScript and CSS
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
visitnsw.com Competitors and Alternatives
visitnsw's company profile names visitvictoria.com, queensland.com and southaustralia.com as competitors. Its own llms.txt adds tourismwa.com and tasmania.com. Outside its market, the domains ranked closest to it in our worldwide ranking are nn77u.com, filemong.com, baji365.biz and higgsdreamisland.com.
visitnsw.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
visitnsw.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for visitnsw.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to visitnsw.com
Neighbours of #88,443 in our worldwide ranking — each with its own report.
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