vinted.com — September 2026 traffic, keywords & AI visibility

Search engines send vinted.com an estimated 124,500 visits a month. 98% of it is organic, so it leans very little on paid search. Spread across 32,700 ranking keywords, that averages roughly 3.7 organic visits per keyword.

vinted.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

The llms.txt on vinted.com runs to 134 lines (7,867 characters) across 12 sections, last generated in May 2026. It introduces the site as "Vinted". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Online Marketplace; and Fashion Resale. It describes 3 products, with prices such as Mobile apps at Free. Services it lists include Item listing, Payment handling and Search and filters. Technologies it mentions include React Native, Node.js and AWS. The keywords it claims start with "second hand clothes", "pre loved fashion", "online resale" and "sustainable shopping".

# Vinted

## About
Vinted started as a simple idea between friends who wanted an easier way to pass on clothes they no longer wore. Over time it grew into one of the larger platforms where people buy and sell pre-owned fashion across multiple countries. The service focuses on everyday clothing, shoes, and accessories rather than luxury items, which keeps the average transaction size reasonable for most users. Sellers can list items quickly with just a few photos and basic details, while buyers browse through large catalogs filtered by size, brand, or price. The company makes money mainly through a small fee on each completed sale plus optional promotion tools for sellers who want more visibility. Most activity happens on the mobile apps, which were built to feel straightforward without too many extra features getting in the way. Vinted serves individual consumers who are looking to refresh their wardrobe without paying full retail prices or dealing with the hassle of traditional consignment shops. The platform also appeals to people who prefer reducing waste by keeping garments in circulation longer instead of sending them to landfill. Operations are spread across several European markets plus some expansion into the US, though the core user base remains in the original countries where it launched. Customer support is handled through in-app messaging and a help center rather th

Google lists vinted.com for about 32,700 keywords, which together bring an estimated 121,900 organic visits a month.

Vinted's company profile names depop.com, thredup.com, poshmark.com and ebay.com as competitors. Its own llms.txt adds etsy.com and mercari.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ohmy.bid, ccc.de, histats.com and parallels.com.

depop.com

thredup.com

poshmark.com

ebay.com

etsy.com

mercari.com