Last updated: August 2026
Global rank: Worldwide · 2026-08
#4,525
AI visibility: Grade A
82
SEO health: Latest audit
64
Visits
6.9M
per month, estimated
Keywords
133.8K
ranking in Google
Organic share
100%
6.9M organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of victoriassecret.com
victoriassecret.com Web Traffic Statistics
Key findings
- Victoria's Secret (Retail) is ranked #4,525 worldwide in our August 2026 domain ranking, inside the top 10,000, down 35 places from #4,490 in July 2026.
- It is estimated to receive about 6.9 million visits a month from search, 100% of it organic, across 133,800 ranking keywords.
- Its AI visibility score is 82 out of 100 (grade A), with a published llms.txt of 163 lines.
- Its last technical audit scored 64/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #4,525 | ▼ 35 |
| July 2026 | #4,490 | ▼ 3 |
| June 2026 | #4,487 | — |
| May 2026 | #4,487 | ▼ 71 |
| April 2026 | #4,416 | ▼ 44 |
| March 2026 | #4,372 | ▲ 192 |
| February 2026 | #4,564 | — |
What this company does
Victoria's Secret operates as a major retailer focused on women's intimate apparel and related items. Their offerings include bras, panties, and lingerie in numerous styles, alongside activewear, beauty products, swimsuits such as bikinis and one-pieces, pajamas, and accessories. Perfumes and fragrances round out the selection, allowing customers to pair scents with clothing choices. The website serves as the main sh…
Our read on the site
Victoria's Secret has a strong SEO score of 92 but suffers from critical performance issues with a score of only 12. The absence of H1 tags and broken links are significant on-page issues that need immediate attention to enhance user experience and search visibility.
victoriassecret.com Traffic and Visitor Engagement
Search engines send victoriassecret.com an estimated 6.9 million visits a month. Effectively all of it is organic — about 6.9 million visits from unpaid results. Paid search contributes only about 860 visits a month. Spread across 133,800 ranking keywords, that averages roughly 52 organic visits per keyword.
Monthly visits
6.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6.9M
100% of all traffic
Paid visits
860
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
victoriassecret.com AI Visibility
victoriassecret.com scores 82 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
victoriassecret.com LLMS.txt
The llms.txt on victoriassecret.com runs to 163 lines (7,019 characters) across 12 sections, last generated in March 2026. It introduces the site as "Victoria's Secret Official Website". It tells AI engines the business works in Retail, Fashion and E-commerce. It describes 5 products, with prices such as Bras at $20 - $60, Lingerie at $30 - $100 and Activewear at $25 - $80. Services it lists include Bra Fitting Services and Personal Styling. The audience it names is Women, Fashion Enthusiasts, Fitness Enthusiasts, aged 18-45 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "bras", "lingerie", "activewear" and "swimwear".
Status
Published
AI engines can read it
Lines
163
In the file
Size
7.0K
Characters
Sections
12
Updated Mar 7, 2026
What the file says
# Victoria's Secret Official Website ## About Victoria's Secret is a leading specialty retailer of lingerie, apparel, and beauty products, offering a wide range of items including bras, panties, activewear, and swimwear. Known for its iconic fashion shows and marketing campaigns, the brand has become a household name in the intimate apparel industry. With a focus on quality and style, Victoria's Secret serves customers globally, providing fashionable and comfortable options. The company continues to innovate in the fashion and retail space with a strong online presence. **Areas of Work:** Retail, Fashion, E-commerce ## Things to Remember - **Website:** https://victoriassecret.com - **Address:** Four Limited Parkway, Columbus, OH 43240, United States - **Contact:** [email protected] - **Phone:** +1-800-411-5116 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 8000 employees - **Revenue:** $7.5B - **Hiring Status:** Yes, actively hiring ## Products - **Bras** ($20 - $60): A wide range of bras including push-up, wireless, and sports bras designed for comfort and style. - **Lingerie** ($30 - $100): Elegant and stylish lingerie sets for everyday wear and special occasions. - **Activewear** ($25 - $80): High-performance activewear including leggings, sports bras, and tops for fitness
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Bras$20 - $60
- Lingerie$30 - $100
- Activewear$25 - $80
- Swimwear$30 - $90
- Beauty Products$10 - $50
Services it tells AI about
- Bra Fitting ServicesFree
- Personal StylingContact for quote
Competitors it names
Audience it targets
Women, Fashion Enthusiasts, Fitness Enthusiasts · 18-45 · Global
Company type
Private · actively hiring
victoriassecret.com Organic Keywords
Google lists victoriassecret.com for about 133,800 keywords, which together bring an estimated 6.9 million organic visits a month.
Ranking keywords
133.8K
Found in Google for this domain
Visits they bring
6.9M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
victoriassecret.com SEO Audit
The latest technical audit of victoriassecret.com scored 64 out of 100 overall. Performance is its weakest area at 12, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- CriticalFix Broken Links
- HighCreate a Sitemap
- HighAdd Robots.txt File
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
victoriassecret.com Competitors and Alternatives
Victoria's Secret's company profile names aerie.com, thirdlove.com and lively.com as competitors. Its own llms.txt adds adoreme.com and natori.com. Outside its market, the domains ranked closest to it in our worldwide ranking are newgrounds.com, cnki.net, siemens.de and memcached.org.
victoriassecret.com Company Profile
Victoria's Secret operates as a major retailer focused on women's intimate apparel and related items. Their offerings include bras, panties, and lingerie in numerous styles, alongside activewear, beauty products, swimsuits such as bikinis and one-pieces, pajamas, and accessories. Perfumes and fragrances round out the selection, allowing customers to pair scents with clothing choices. The website serves as the main sh…
Founded in 1977 (about 49 years ago), Victoria's Secret is based in Columbus, United States. Its workforce is listed as more than 5,001 employees. It was founded by Roy Raymond. Its profile files it under Retail, with further tags for Fashion, E-commerce and Business Model. Products on record for it: Bras, Lingerie, Activewear and Beauty Products. Reported revenue is $7.5B (2022). Its tagline reads: "The best bras, panties, lingerie, apparel, and swimsuits.".
- Sector
- Retail
- Headquarters
- Columbus, United States
- Founded
- 1977
- Employees
- 5001+
- Revenue
- $7.5B (2022)
- Funding
- Not Disclosed
- Founders
- Roy Raymond
- Products
- Bras, Lingerie, Activewear, Beauty Products
victoriassecret.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
victoriassecret.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for victoriassecret.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to victoriassecret.com
Neighbours of #4,525 in our worldwide ranking — each with its own report.
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