vanguard.com — September 2026 traffic, keywords & AI visibility

Search engines send vanguard.com an estimated 7.6 million visits a month. Effectively all of it is organic — about 7.6 million visits from unpaid results. Paid search contributes only about 604 visits a month. Spread across 87,300 ranking keywords, that averages roughly 87 organic visits per keyword.

vanguard.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).

The llms.txt on vanguard.com runs to 151 lines (7,024 characters) across 12 sections, last generated in January 2026. It introduces the site as "Vanguard - Investment Management & Financial Services". It tells AI engines the business works in Investment Management, Financial Services and Fintech. It describes 4 products, including Mutual Funds, Exchange-Traded Funds (ETFs) and Individual Retirement Accounts (IRAs). Services it lists include Financial Advisory Services, Retirement Planning and Portfolio Management. The audience it names is Professionals, Retirees, Investors, Businesses, aged 25-65 (Global). Technologies it mentions include JavaScript, HTML5, CSS3, Cloudflare and AWS. The keywords it claims start with "mutual funds", "ETFs", "IRAs" and "401(k) plans".

# Vanguard - Investment Management & Financial Services

## About
The Vanguard Group, Inc. is a leading American investment management company founded in 1975, offering a wide range of financial products such as mutual funds, ETFs, IRAs, and 401(k) plans. With a unique client-owned structure, Vanguard prioritizes low-cost investment options and transparency to empower investors in achieving their financial goals. Headquartered in Malvern, PA, the company serves millions of clients globally with a commitment to value and innovation in financial services.

**Areas of Work:** Investment Management, Financial Services, Fintech

## Things to Remember
- **Website:** https://vanguard.com
- **Address:** 100 Vanguard Blvd, Malvern, PA 19355, United States
- **Contact:** [email protected]
- **Phone:** +1-877-662-7447
- **Hours:** Mon-Fri: 8AM-8PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 17,600 employees
- **Revenue:** $6.2B
- **Hiring Status:** Yes, actively hiring

## Products
- **Mutual Funds** (Contact for pricing): A diverse range of mutual funds designed for various investment goals, including index funds and actively managed funds.
- **Exchange-Traded Funds (ETFs)** (Contact for pricing): Low-cost ETFs that allow investors to diversify their portfolios with ease and flexibility.
- **Individual Retirement Accounts (IRAs)** (Co

Google lists vanguard.com for about 87,300 keywords, which together bring an estimated 7.6 million organic visits a month.

The latest technical audit of vanguard.com scored 84 out of 100 overall. Performance is its weakest area at 80, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

The Vanguard Group, Inc.'s company profile names fidelity.com, schwab.com and blackrock.com as competitors. Its own llms.txt adds tdameritrade.com and morningstar.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ifood.com.br, bitnami.com, vt.edu and awsdns-37.com.

fidelity.com

schwab.com

blackrock.com

tdameritrade.com

morningstar.com