Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#4,147
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
1.2M
per month, estimated
Keywords
102.5K
ranking in Google
Organic share
100%
1.2M organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of umass.edu
A snapshot of how umass.edu performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The University of Massachusetts maintains several campuses that deliver undergraduate and graduate education across many subjects. Coursework spans liberal arts, engineering, business, health fields, and natural sciences, with classroom instruction paired to research work on topics such as local agriculture, public health, and regional planning. Faculty members teach while also conducting studies that draw on resourc…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
1.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.2M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.1K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
102.5K
Found in Google for this domain
Visits they bring
1.2M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The University of Massachusetts maintains several campuses that deliver undergraduate and graduate education across many subjects. Coursework spans liberal arts, engineering, business, health fields, and natural sciences, with classroom instruction paired to research work on topics such as local agriculture, public health, and regional planning. Faculty members teach while also conducting studies that draw on resourc…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for umass.edu yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Neighbours of #4,147 in our worldwide ranking — each with its own report.
You are looking at one domain. umass.edu competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
18
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
Updated Mar 6, 2026
# University of Massachusetts Official Website ## About The University of Massachusetts (UMass) is a public university system in Massachusetts, dedicated to providing high-quality education and fostering groundbreaking research across various disciplines. With campuses in Amherst, Boston, Dartmouth, Lowell, and Worcester, UMass serves a diverse student body and emphasizes innovation, public service, and societal impact. The university offers comprehensive undergraduate and graduate programs, continuing education, and research initiatives to advance knowledge and community engagement. **Areas of Work:** Higher Education, Research, Public University ## Things to Remember - **Website:** https://umass.edu - **Address:** 1 Campus Center Way, Amherst, MA 01003, United States - **Contact:** [email protected] - **Phone:** +1-413-545-0111 - **Hours:** Mon-Fri: 8AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 20000 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Undergraduate Programs** (Contact for pricing): A wide range of bachelor's degree programs across disciplines such as arts, sciences, engineering, and business. - **Graduate Programs** (Contact for pricing): Advanced degree programs including master's and doctoral studies in various fields for professional and academic growth
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Audience it targets
Students, Researchers, Educators, Professionals · 18-35 · Global
Company type
Public · actively hiring