trailrunner.com — August 2026 traffic, keywords & AI visibility

Search engines send trailrunner.com an estimated 14,300 visits a month. Effectively all of it is organic — about 14,300 visits from unpaid results. Spread across 7,739 ranking keywords, that averages roughly 1.9 organic visits per keyword.

trailrunner.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

The llms.txt on trailrunner.com runs to 95 lines (4,374 characters) across 12 sections, last generated in June 2026. It introduces the site as "TrailRunner International". It tells AI engines the business works in Public Relations, Communications Strategy and Crisis Communications. Services it lists include Media Relations, Crisis Communications and Thought Leadership. The keywords it claims start with "public relations", "strategic communications", "media relations" and "crisis management".

# TrailRunner International

## About
TrailRunner International helps companies navigate complex communications challenges across global markets. The firm works with leadership teams to shape messaging that resonates with investors, customers, employees and regulators. Their approach blends traditional media relations with modern digital strategies to deliver measurable outcomes. Clients span technology, healthcare, financial services and consumer sectors. TrailRunner builds long-term relationships rather than chasing one-off campaigns. The team brings deep experience from agency backgrounds and in-house corporate roles. They focus on clarity and authenticity in every engagement. Services cover media outreach, crisis preparedness, thought leadership and internal communications. TrailRunner maintains offices that support clients operating across multiple time zones. Their work often involves coordinating announcements that move stock prices or shape policy debates. The firm avoids cookie-cutter playbooks and instead tailors programs to each client's specific situation. Measurement and reporting form a core part of every mandate.

**Areas of Work:** Public Relations, Communications Strategy, Crisis Communications

## Things to Remember
- **Website:** https://trailrunner.com
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Google lists trailrunner.com for about 7,739 keywords, which together bring an estimated 14,300 organic visits a month.

The latest technical audit of trailrunner.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

TrailRunner International's company profile names edelman.com, fgh.com, weber-shandwick.com and ketchum.com as competitors. Its own llms.txt adds fleishmanhillard.com and brunswickgroup.com. Outside its market, the domains ranked closest to it in our worldwide ranking are kancelaria-ba.sk, nawrb.com, bloatwareitsolutions.com and deovero.io.

edelman.com

fgh.com

weber-shandwick.com

ketchum.com

fleishmanhillard.com

brunswickgroup.com