Last updated: August 2026
Global rank: Worldwide · 2026-08
#137,171
AI visibility: Grade A+
92
SEO health: Latest audit
89
Visits
37.6K
per month, estimated
Keywords
10.8K
ranking in Google
Organic share
99%
37.3K organic visits
LLMS.txt
Published
142 lines AI engines can read
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toursbylocals.com Web Traffic Statistics
Key findings
- ToursByLocals (Travel & Tourism) is ranked #137,171 worldwide in our August 2026 domain ranking, down 2,405 places from #134,766 in July 2026.
- It is estimated to receive about 37,600 visits a month from search, 99% of it organic, across 10,800 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 142 lines.
- Its last technical audit scored 89/100, with "Implement a Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #137,171 | ▼ 2,405 |
| July 2026 | #134,766 | ▼ 8,457 |
| June 2026 | #126,309 | — |
| May 2026 | #126,309 | ▼ 1,540 |
| April 2026 | #124,769 | ▲ 5,508 |
| March 2026 | #130,277 | ▲ 287 |
| February 2026 | #130,564 | — |
What this company does
ToursByLocals matches travelers with local guides who live in the places visitors want to see. Rather than offering preset group outings, the site lets people arrange private tours built around their own interests, schedules, and group size. Guides share routes that include everyday spots and lesser-known corners, giving visitors a chance to move through a city or region at their own pace instead of following a rigid…
Our read on the site
The overall SEO health of ToursByLocals is strong, with a perfect SEO score of 100/100 and a good performance score of 71/100. However, there are critical areas for improvement, particularly in technical aspects such as the absence of a sitemap and llms files, which could enhance discoverability and indexing.
toursbylocals.com Traffic and Visitor Engagement
Search engines send toursbylocals.com an estimated 37,600 visits a month. 99% of it is organic, so it leans very little on paid search. Paid search contributes only about 351 visits a month. Spread across 10,800 ranking keywords, that averages roughly 3.5 organic visits per keyword.
Monthly visits
37.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
37.3K
99% of all traffic
Paid visits
351
0.93% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
toursbylocals.com AI Visibility
toursbylocals.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
toursbylocals.com LLMS.txt
The llms.txt on toursbylocals.com runs to 142 lines (6,296 characters) across 12 sections, last generated in March 2026. It introduces the site as "ToursByLocals - Private Guided Tours with Local Experts". It tells AI engines the business works in Travel & Tourism, Hospitality and Marketplace. It describes 3 products, including Private Guided Tours, Customizable Travel Experiences and Local Cultural Experiences. Services it lists include Personalized Tour Planning, Local Guide Matching and Cultural Immersion Workshops. The audience it names is Travelers, Families, Adventure Seekers, Cultural Enthusiasts, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Cloud. The keywords it claims start with "private tours", "local tour guides", "guided tours" and "authentic travel experiences".
Status
Published
AI engines can read it
Lines
142
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# ToursByLocals - Private Guided Tours with Local Experts ## About ToursByLocals connects travelers with expert local tour guides to provide private, personalized guided tours. The company focuses on creating authentic travel experiences by unveiling hidden gems and unique cultural insights in various destinations worldwide. Founded in 2013, ToursByLocals aims to foster meaningful connections between travelers and local communities, ensuring lasting memories through tailored travel experiences. **Areas of Work:** Travel & Tourism, Hospitality, Marketplace ## Things to Remember - **Website:** https://toursbylocals.com - **Address:** 1234 Tour Street, Vancouver, BC, V5K 0A1, Canada - **Contact:** [email protected] - **Phone:** +1-604-555-1234 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Vancouver - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $10M - **Hiring Status:** Yes, actively hiring ## Products - **Private Guided Tours** (Contact for pricing): Customizable private tours led by local guides to explore unique destinations and hidden gems. - **Customizable Travel Experiences** (Contact for pricing): Tailored travel itineraries designed to match individual preferences and interests with local expertise. - **Local Cultural Experiences** (Contact for pricing): Immersive experiences focusing on local culture, traditi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Private Guided ToursContact for pricing
- Customizable Travel ExperiencesContact for pricing
- Local Cultural ExperiencesContact for pricing
Services it tells AI about
- Personalized Tour PlanningContact for quote
- Local Guide MatchingContact for quote
- Cultural Immersion WorkshopsContact for quote
Competitors it names
Audience it targets
Travelers, Families, Adventure Seekers, Cultural Enthusiasts · 25-54 · Global
Company type
Private · actively hiring
toursbylocals.com Organic Keywords
Google lists toursbylocals.com for about 10,800 keywords, which together bring an estimated 37,300 organic visits a month.
Ranking keywords
10.8K
Found in Google for this domain
Visits they bring
37.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
toursbylocals.com SEO Audit
The latest technical audit of toursbylocals.com scored 89 out of 100 overall. Performance is its weakest area at 71, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap.xml
- HighCreate llms.txt File
- HighOptimize Page Load Speed
- MediumEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
toursbylocals.com Competitors and Alternatives
ToursByLocals's company profile names viator.com, getyourguide.com and airbnb.com/experiences as competitors. Its own llms.txt adds tripadvisor.com, klook.com and expedia.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cuatrecasas.com, thirdplacebooks.com, pareonline.net and bpd.com.do.
toursbylocals.com Company Profile
ToursByLocals matches travelers with local guides who live in the places visitors want to see. Rather than offering preset group outings, the site lets people arrange private tours built around their own interests, schedules, and group size. Guides share routes that include everyday spots and lesser-known corners, giving visitors a chance to move through a city or region at their own pace instead of following a rigid…
Founded in 2013 (about 13 years ago), ToursByLocals is based in Vancouver, Canada. Its workforce is listed as between 101 and 200 employees. It was founded by Anna Smith. Its profile files it under Travel & Tourism, with further tags for Hospitality, Mobile Applications and Marketplace. Products on record for it: Private Guided Tours, Customizable Travel Experiences and Local Cultural Experiences. Reported revenue is $10M (2023). Its tagline reads: "Book Authentic Private Tours with Local Tour Guides".
- Sector
- Travel & Tourism
- Headquarters
- Vancouver, Canada
- Founded
- 2013
- Employees
- 101-200
- Revenue
- $10M (2023)
- Funding
- Not Disclosed
- Founders
- Anna Smith
- Products
- Private Guided Tours, Customizable Travel Experiences, Local Cultural Experiences
toursbylocals.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
toursbylocals.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for toursbylocals.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to toursbylocals.com
Neighbours of #137,171 in our worldwide ranking — each with its own report.
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