Last updated: August 2026
Global rank: Worldwide · 2026-08
#43,398
AI visibility: Grade A
82
SEO health: Latest audit
85
Visits
1.8M
per month, estimated
Keywords
71.6K
ranking in Google
Organic share
100%
1.8M organic visits
LLMS.txt
Published
139 lines AI engines can read
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thezebra.com Web Traffic Statistics
Key findings
- The Zebra (Insurance Technology) is ranked #43,398 worldwide in our August 2026 domain ranking, inside the top 100,000, down 612 places from #42,786 in July 2026.
- It is estimated to receive about 1.8 million visits a month from search, 100% of it organic, across 71,600 ranking keywords.
- Its AI visibility score is 82 out of 100 (grade A), with a published llms.txt of 139 lines.
- Its last technical audit scored 85/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #43,398 | ▼ 612 |
| July 2026 | #42,786 | ▼ 457 |
| June 2026 | #42,329 | — |
| May 2026 | #42,329 | ▼ 3,323 |
| April 2026 | #39,006 | ▼ 205 |
| March 2026 | #38,801 | ▲ 34 |
| February 2026 | #38,835 | — |
What this company does
The Zebra provides a service that lets users compare insurance quotes from different companies all at once. Instead of going through the process with each insurer individually, people can enter their information on the site and receive a range of options for car, home, and renters insurance. This setup makes it easier to evaluate different policies side by side based on price and coverage details. The site pulls data…
Our read on the site
The overall SEO health of the website thezebra.com is concerning, with critical issues in on-page optimization and technical SEO. The site lacks essential elements such as title tags and meta descriptions, which significantly impact its visibility and ranking potential.
thezebra.com Traffic and Visitor Engagement
thezebra.com draws an estimated 1.8 million visits a month from search engines. Effectively all of it is organic — about 1.8 million visits from unpaid results. Paid search contributes only about 5 visits a month. Spread across 71,600 ranking keywords, that averages roughly 25 organic visits per keyword.
Monthly visits
1.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.8M
100% of all traffic
Paid visits
5
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thezebra.com AI Visibility
On our AI visibility scale thezebra.com earns 82 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
thezebra.com LLMS.txt
The llms.txt on thezebra.com runs to 139 lines (5,721 characters) across 12 sections, last generated in April 2026. It introduces the site as "The Zebra - Insurance Comparison Made Easy". It tells AI engines the business works in Insurance Technology, Financial Services and Comparison Platforms. It describes 3 products, including Auto Insurance Comparison, Home Insurance Comparison and Renters Insurance Comparison. The audience it names is Individuals, Families, Young Drivers, aged 18-54 (United States). Technologies it mentions include React, Node.js, AWS, PostgreSQL and HTML5. The keywords it claims start with "auto insurance", "insurance comparison", "best car insurance" and "cheap car insurance".
Status
Published
AI engines can read it
Lines
139
In the file
Size
5.7K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# The Zebra - Insurance Comparison Made Easy ## About The Zebra is an online insurance comparison platform that enables users to compare quotes from various insurance providers. By simplifying the insurance shopping experience, The Zebra helps consumers find the best coverage options tailored to their needs. With a focus on transparency and user-friendly technology, the platform serves individuals and families looking for auto, home, and renters insurance. **Areas of Work:** Insurance Technology, Financial Services, Comparison Platforms ## Things to Remember - **Website:** https://thezebra.com - **Address:** Not Available, Austin, Texas, United States - **Contact:** [email protected] - **Phone:** +1-512-555-0199 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $30M - **Hiring Status:** Yes, actively hiring ## Products - **Auto Insurance Comparison** (Contact for pricing): Compare auto insurance quotes from multiple providers to find the best rates. - **Home Insurance Comparison** (Contact for pricing): Easily compare home insurance options to secure the best coverage. - **Renters Insurance Comparison** (Contact for pricing): Find affordable renters insurance by comparing quotes from various companies. ## Services ## Keywords auto insurance, insurance comparison, bes
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Auto Insurance ComparisonContact for pricing
- Home Insurance ComparisonContact for pricing
- Renters Insurance ComparisonContact for pricing
Competitors it names
Audience it targets
Individuals, Families, Young Drivers · 18-54 · United States
Company type
Private · actively hiring
thezebra.com Organic Keywords
Google lists thezebra.com for about 71,600 keywords, which together bring an estimated 1.8 million organic visits a month.
Ranking keywords
71.6K
Found in Google for this domain
Visits they bring
1.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thezebra.com SEO Audit
The latest technical audit of thezebra.com scored 85 out of 100 overall. Performance is its weakest area at 65, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- CriticalAdd H1 Tags to All Pages
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thezebra.com Competitors and Alternatives
The Zebra's company profile names policygenius.com, insurify.com and compare.com as competitors. Its own llms.txt adds geico.com and progressive.com. Outside its market, the domains ranked closest to it in our worldwide ranking are georgjensen.com, lionsgate.com, uzinfocom.uz and smtb.jp.
thezebra.com Company Profile
The Zebra provides a service that lets users compare insurance quotes from different companies all at once. Instead of going through the process with each insurer individually, people can enter their information on the site and receive a range of options for car, home, and renters insurance. This setup makes it easier to evaluate different policies side by side based on price and coverage details. The site pulls data…
The Zebra was founded in 2012, about 14 years ago, and is headquartered in Austin, United States. Its workforce is listed as between 101 and 200 employees. It was founded by Adam Lyons. Its profile files it under Insurance Technology, with further tags for Financial Services, Comparison Platforms and B2C. Products on record for it: Auto Insurance Comparison, Home Insurance Comparison and Renters Insurance Comparison. Reported revenue is $30M (2022), and total funding is listed at $63M. Its tagline reads: "Insurance made simple".
- Sector
- Insurance Technology
- Headquarters
- Austin, United States
- Founded
- 2012
- Employees
- 101-200
- Revenue
- $30M (2022)
- Funding
- $63M
- Founders
- Adam Lyons
- Products
- Auto Insurance Comparison, Home Insurance Comparison, Renters Insurance Comparison
thezebra.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thezebra.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thezebra.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thezebra.com
Neighbours of #43,398 in our worldwide ranking — each with its own report.
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