Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#4,056
AI visibility: Grade A+
95
SEO health: Latest audit
72
Visits
414.5K
per month, estimated
Keywords
172.6K
ranking in Google
Organic share
100%
414.5K organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of thestar.com
A snapshot of how thestar.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Toronto Star functions as one of Canada's major online news platforms, offering coverage of breaking events, political developments, investigative reports, sports updates, and stories centered on Toronto as the nation's largest city. The site features live news feeds and articles that span local GTA matters, national Canadian issues, and international topics viewed through a domestic perspective. With sections de…
Our read on the site
Significant improvements needed.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
414.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
414.5K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
136
In the file
Size
6.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
172.6K
Found in Google for this domain
Visits they bring
414.5K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Toronto Star functions as one of Canada's major online news platforms, offering coverage of breaking events, political developments, investigative reports, sports updates, and stories centered on Toronto as the nation's largest city. The site features live news feeds and articles that span local GTA matters, national Canadian issues, and international topics viewed through a domestic perspective. With sections de…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thestar.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #4,056 in our worldwide ranking — each with its own report.
You are looking at one domain. thestar.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 6, 2026
# Toronto Star - Canada's Leading Online News Platform ## About Toronto Star is one of Canada's largest online news platforms, delivering comprehensive coverage of live news, investigations, politics, and sports. As a 100% Canadian-owned entity, it serves the residents of Toronto and beyond with timely and accurate information. The platform is dedicated to fostering informed communities through quality journalism and in-depth reporting. With a legacy dating back to 1892, it remains a trusted source for millions of readers. **Areas of Work:** Media, Journalism, Online News ## Things to Remember - **Website:** https://thestar.com - **Address:** One Yonge Street, Toronto, ON M5E 1E6, Canada - **Contact:** [email protected] - **Phone:** +1-416-367-2000 - **Hours:** 24/7 - **Timezone:** America/Toronto - **Currency:** CAD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Online News Portal** (Free with ads, Subscription starting at $9.99/month): Access to breaking news, in-depth investigations, and exclusive content on politics, sports, and more through the Toronto Star website. - **Mobile Application** (Free download, Subscription starting at $9.99/month): A user-friendly mobile app for on-the-go access to Toronto Star's latest news, personalized content, and notifications. - **Subscription
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Professionals, Students, General Public, Policy Makers · 18-54 · Canada
Company type
Private · actively hiring