Last updated: September 2026
Global rank: Worldwide · 2026-09
#27,194
AI visibility: Grade A
85
SEO health: Latest audit
89
Visits
70.6K
per month, estimated
Keywords
2.7K
ranking in Google
Organic share
100%
70.6K organic visits
LLMS.txt
Published
146 lines AI engines can read
You're seeing the free preview of theoatmeal.com
theoatmeal.com Web Traffic Statistics
Key findings
- theoatmeal (Comics) is ranked #27,194 worldwide in our September 2026 domain ranking, inside the top 100,000, down 216 places from #26,978 in August 2026.
- It is estimated to receive about 70,600 visits a month from search, 100% of it organic, across 2,690 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 146 lines.
- Its last technical audit scored 89/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #27,194 | ▼ 216 |
| August 2026 | #26,978 | ▼ 600 |
| July 2026 | #26,378 | ▲ 117 |
| June 2026 | #26,495 | — |
| May 2026 | #26,495 | ▲ 92 |
| April 2026 | #26,587 | ▼ 832 |
| March 2026 | #25,755 | ▼ 154 |
| February 2026 | #25,601 | — |
What this company does
The Oatmeal is a platform where Matthew Inman shares his comics and other creative work. The content ranges from single-panel jokes to longer illustrated stories that poke fun at common frustrations and curiosities. In addition to the comics, the site offers animations based on some of the popular series, as well as games that users can play directly in their browser. Books collecting many of the comics are also list…
Our read on the site
The Oatmeal demonstrates strong overall SEO health with a performance score of 99/100 and an SEO score of 91/100. However, there are critical areas for improvement, particularly in on-page optimization, where the meta description is missing, and technical aspects such as the absence of a robots.txt and sitemap.xml file…
theoatmeal.com Traffic and Visitor Engagement
Search engines send theoatmeal.com an estimated 70,600 visits a month. Effectively all of it is organic — about 70,600 visits from unpaid results. Spread across 2,690 ranking keywords, that averages roughly 26 organic visits per keyword.
Monthly visits
70.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
70.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
theoatmeal.com AI Visibility
theoatmeal.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
91/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
theoatmeal.com LLMS.txt
The llms.txt on theoatmeal.com runs to 146 lines (6,120 characters) across 12 sections, last generated in March 2026. It introduces the site as "The Oatmeal - Webcomics by Matthew Inman". It tells AI engines the business works in Comics, Entertainment and Web Publishing. It describes 4 products, with prices such as Webcomics at Free, Books at $10-$30 per book and Merchandise at $15-$50 per item. Services it lists include Newsletter Subscription. The audience it names is Students, Young Professionals, Comic Enthusiasts, aged 18-35 (Global). Technologies it mentions include HTML5, CSS3, JavaScript and Cloudflare. The keywords it claims start with "The Oatmeal", "webcomics", "Matthew Inman" and "funny comics".
Status
Published
AI engines can read it
Lines
146
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# The Oatmeal - Webcomics by Matthew Inman ## About The Oatmeal is a popular webcomic platform created by Matthew Inman, focusing on humorous and insightful content about grammar, technology, cats, and everyday life. It engages a global audience with unique storytelling and quirky illustrations, offering both entertainment and education. The platform also extends its brand through books and merchandise, building a strong community of readers who appreciate its relatable humor. **Areas of Work:** Comics, Entertainment, Web Publishing ## Things to Remember - **Website:** https://theoatmeal.com - **Address:** Not Available, City Not Specified, Country Not Specified - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** Not Disclosed - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Webcomics** (Free): A collection of humorous and insightful webcomics covering various topics like technology, grammar, and animals. - **Books** ($10-$30 per book): Published collections of The Oatmeal comics and original content in book format for fans to enjoy offline. - **Merchandise** ($15-$50 per item): Branded merchandise including t-shirts, posters, and other items featuring popular comic designs. - **Games** (Free or $5-$2
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- WebcomicsFree
- Books$10-$30 per book
- Merchandise$15-$50 per item
- GamesFree or $5-$20
Services it tells AI about
- Newsletter SubscriptionFree
Competitors it names
Audience it targets
Students, Young Professionals, Comic Enthusiasts · 18-35 · Global
Company type
Private
theoatmeal.com Organic Keywords
Google lists theoatmeal.com for about 2,690 keywords, which together bring an estimated 70,600 organic visits a month.
Ranking keywords
2.7K
Found in Google for this domain
Visits they bring
70.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
theoatmeal.com SEO Audit
The latest technical audit of theoatmeal.com scored 89 out of 100 overall. Accessibility is its weakest area at 76, while performance scores highest at 99. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Excellent
Accessibility
Fix these first
- CriticalAdd a Meta Description
- HighCreate a Robots.txt File
- HighImplement a Sitemap.xml
- MediumEnhance Accessibility Features
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
theoatmeal.com Competitors and Alternatives
theoatmeal's company profile names xkcd.com and smbc-comics.com as competitors. Its own llms.txt adds thechive.com, dinosaurcomics.com and poorlydrawnlines.com. Outside its market, the domains ranked closest to it in our worldwide ranking are castflowzone.com, shaanxi.gov.cn, asustor.com and kkb.kz.
theoatmeal.com Company Profile
The Oatmeal is a platform where Matthew Inman shares his comics and other creative work. The content ranges from single-panel jokes to longer illustrated stories that poke fun at common frustrations and curiosities. In addition to the comics, the site offers animations based on some of the popular series, as well as games that users can play directly in their browser. Books collecting many of the comics are also list…
theoatmeal was founded in 2009, about 17 years ago. Its workforce is listed as between 1 and 10 employees. It was founded by Matthew Inman. Its profile files it under Comics, with further tags for Entertainment, Web Publishing and Content Creation. Products on record for it: Webcomics, Books and Merchandise. Total funding on record is Bootstrapped. Its tagline reads: "Comics by Matthew Inman".
- Sector
- Comics
- Headquarters
- Not Available, Not Available
- Founded
- 2009
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Matthew Inman
- Products
- Webcomics, Books, Merchandise
theoatmeal.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
theoatmeal.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for theoatmeal.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to theoatmeal.com
Neighbours of #27,194 in our worldwide ranking — each with its own report.
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