theminimalists.com — September 2026 traffic, keywords & AI visibility

# The Minimalists

## About
The Minimalists is the project of Joshua Fields Millburn and Ryan Nicodemus, two guys who wrote a book about getting rid of excess stuff and ended up building a whole platform around it. They started sharing their story online after realizing that owning less gave them more time, money, and freedom. Over the years the site has grown into a hub for essays, podcast episodes, and resources that help people cut through the noise of consumer culture. Their audience tends to be people who feel overwhelmed by too many possessions and commitments and want practical ways to simplify. The core message stays consistent: minimalism is not about deprivation but about making room for what actually matters. They tour with live shows, release documentaries, and publish books that expand on the same ideas. Revenue comes mostly from book sales, speaking gigs, and a membership community rather than heavy advertising. No outside investors have poured money in, so the operation has stayed independent and small-team. The website itself serves as the main entry point with free articles alongside paid offerings. Listeners and readers often mention feeling less anxious after applying the advice to their own homes and schedules. The two founders split time between writing new material and answering questions from the community. Over a decade in, the brand still avoids flashy