thebroad.org — September 2026 traffic, keywords & AI visibility

Search engines send thebroad.org an estimated 484,500 visits a month. 98% of it is organic, so it leans very little on paid search. Spread across 7,441 ranking keywords, that averages roughly 64 organic visits per keyword.

thebroad.org scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on thebroad.org runs to 130 lines (4,986 characters) across 12 sections, last generated in April 2026. It introduces the site as "The Broad Museum". It tells AI engines the business works in Art Museum, Cultural Institution and Non-Profit. It describes 3 products, with prices such as Contemporary Art Exhibitions at Free and Public Events at Free. The audience it names is Art enthusiasts, Families, Students, Tourists, aged All ages (Global). Technologies it mentions include HTML, CSS, JavaScript, WordPress and Google Analytics. The keywords it claims start with "contemporary art museum", "Los Angeles museum", "free admission" and "rotating exhibitions".

# The Broad Museum

## About
The Broad is a contemporary art museum located in Los Angeles, dedicated to the collection and exhibition of contemporary art. It serves the public by providing free general admission and hosting a dynamic program of rotating exhibitions that highlight both established and emerging artists. The museum aims to engage visitors through innovative programming and educational initiatives, making contemporary art accessible to all.

**Areas of Work:** Art Museum, Cultural Institution, Non-Profit

## Things to Remember
- **Website:** https://thebroad.org
- **Address:** 221 S Grand Ave, Los Angeles, CA 90012, USA
- **Contact:** [email protected]
- **Phone:** +1-213-232-6200
- **Hours:** Mon-Sun: 11AM-6PM
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 150 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Contemporary Art Exhibitions** (Free): Rotating exhibitions featuring established and emerging contemporary artists.
- **Educational Programs** (Contact for pricing): Programs designed to engage visitors of all ages with contemporary art.
- **Public Events** (Free): Dynamic events that promote public engagement with art and culture.

## Services


## Keywords
contemporary art museum, Los Angeles museum, free admission, rotating exhibitions, art programs, art

Google lists thebroad.org for about 7,441 keywords, which together bring an estimated 472,600 organic visits a month.

The latest technical audit of thebroad.org scored 79 out of 100 overall. Performance is its weakest area at 54, while accessibility scores highest at 93. The audit makes 14 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

The Broad's company profile names www.moca.org, www.lacma.org and www.sfmoma.org as competitors. Its own llms.txt adds getty.edu and hammer.ucla.edu. Outside its market, the domains ranked closest to it in our worldwide ranking are ffycdn.net, sa1m3.com, sdchina.com and clickguardian.app.

www.moca.org

www.lacma.org

www.sfmoma.org

getty.edu

hammer.ucla.edu