Last updated: September 2026
Global rank: Worldwide · 2026-09
#253
AI visibility: Grade A+
95
SEO health: Latest audit
82
Visits
17.9K
per month, estimated
Keywords
3.2K
ranking in Google
Organic share
95%
17.0K organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of taboola.com
taboola.com Company Profile
Taboola runs a performance advertising platform that places sponsored content recommendations on publisher websites. Rather than relying on search results or social feeds, it shows articles, videos, and product promotions in the flow of regular browsing. The system matches advertiser material with sites where readers are already engaged, which helps campaigns generate clicks and conversions from users who might not r…
Founded in 2007 (about 19 years ago), Taboola is based in New York, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Adam Singolda. Its profile files it under Digital Advertising, with further tags for Marketing Technology, Content Discovery and Performance Marketing. Products on record for it: Content Discovery Platform, Native Advertising Solutions and Audience Targeting Tools. Reported revenue is $1.2B (2022), and total funding is listed at $160M. Its tagline reads: "Boost your Digital Performance with Taboola Advertising Platform".
- Sector
- Digital Advertising
- Headquarters
- New York, United States
- Founded
- 2007
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- $160M
- Founders
- Adam Singolda
- Products
- Content Discovery Platform, Native Advertising Solutions, Audience Targeting Tools
taboola.com Web Traffic Statistics
Key findings
- Taboola (Digital Advertising) is ranked #253 worldwide in our September 2026 domain ranking, inside the top 1,000, the same position it held in August 2026.
- It is estimated to receive about 17,900 visits a month from search, 95% of it organic, across 3,221 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 135 lines.
- Its last technical audit scored 82/100, with "Optimize Images for Faster Load Times" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #253 | — |
| August 2026 | #253 | ▼ 53 |
| July 2026 | #200 | ▼ 12 |
| June 2026 | #188 | — |
| May 2026 | #188 | ▼ 6 |
| April 2026 | #182 | ▲ 3 |
| March 2026 | #185 | ▲ 4 |
| February 2026 | #189 | — |
What this company does
Taboola runs a performance advertising platform that places sponsored content recommendations on publisher websites. Rather than relying on search results or social feeds, it shows articles, videos, and product promotions in the flow of regular browsing. The system matches advertiser material with sites where readers are already engaged, which helps campaigns generate clicks and conversions from users who might not r…
Our read on the site
Significant improvements needed. 1 critical issue.
taboola.com Traffic and Visitor Engagement
Search engines send taboola.com an estimated 17,900 visits a month. 95% of it is organic, so it leans very little on paid search. Spread across 3,221 ranking keywords, that averages roughly 5.3 organic visits per keyword.
Monthly visits
17.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
17.0K
95% of all traffic
Paid visits
908
5.06% of its search traffic
Organic vs paid
95%
5%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
taboola.com AI Visibility
taboola.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
taboola.com LLMS.txt
The llms.txt on taboola.com runs to 135 lines (6,455 characters) across 12 sections, last generated in March 2026. It introduces the site as "Taboola - Performance Marketing & Content Discovery Platform". It tells AI engines the business works in Digital Advertising, Marketing Technology and Performance Marketing. It describes 3 products, including Content Discovery Platform, Native Advertising Solutions and Audience Targeting Tools. Services it lists include Campaign Optimization Consulting and Publisher Monetization Support. The audience it names is Marketers, Advertisers, Publishers, Businesses, aged 25-54 (Global). Technologies it mentions include JavaScript, Node.js, AWS, Big Data Analytics and Machine Learning. The keywords it claims start with "Taboola advertising", "performance marketing", "content discovery" and "native advertising".
Status
Published
AI engines can read it
Lines
135
In the file
Size
6.5K
Characters
Sections
12
Updated Mar 4, 2026
What the file says
# Taboola - Performance Marketing & Content Discovery Platform ## About Taboola is a leading performance marketing platform that connects brands with their target audiences through personalized content recommendations. With a reach of 600 million daily active users, it empowers businesses to achieve conversions at scale using data-driven insights and advanced targeting. Taboola serves diverse industries, offering innovative solutions to enhance digital performance beyond traditional search and social media channels. **Areas of Work:** Digital Advertising, Marketing Technology, Performance Marketing ## Things to Remember - **Website:** https://taboola.com - **Address:** 1115 Broadway, 7th Floor, New York, NY 10010, United States - **Contact:** [email protected] - **Phone:** +1-212-206-7663 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 1000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Content Discovery Platform** (Contact for pricing): A platform that recommends personalized content to users across websites, driving engagement and traffic for publishers and advertisers. - **Native Advertising Solutions** (Contact for pricing): Seamlessly integrates promotional content into user experiences, ensuring high engagement without disrupting the user journey. -
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Content Discovery PlatformContact for pricing
- Native Advertising SolutionsContact for pricing
- Audience Targeting ToolsContact for pricing
Services it tells AI about
- Campaign Optimization ConsultingContact for quote
- Publisher Monetization SupportContact for quote
Competitors it names
Audience it targets
Marketers, Advertisers, Publishers, Businesses · 25-54 · Global
Company type
Private · actively hiring
taboola.com Organic Keywords
Google lists taboola.com for about 3,221 keywords, which together bring an estimated 17,000 organic visits a month.
Ranking keywords
3.2K
Found in Google for this domain
Visits they bring
17.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
taboola.com SEO Audit
The latest technical audit of taboola.com scored 82 out of 100 overall. Performance is its weakest area at 48, while accessibility scores highest at 92. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images for Faster Load Times
- HighMinimize JavaScript and CSS Files
- MediumImplement Lazy Loading for Images
- HighLeverage Browser Caching
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
taboola.com Competitors and Alternatives
Taboola's company profile names outbrain.com, revcontent.com and sharethrough.com as competitors. Its own llms.txt adds mgid.com, adblade.com and content.ad. Outside its market, the domains ranked closest to it in our worldwide ranking are canva.com, rbxcdn.com, cpanel.net and meraki.com.
taboola.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
taboola.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for taboola.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to taboola.com
Neighbours of #253 in our worldwide ranking — each with its own report.
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