Last updated: September 2026

Sep 2026

sydney.com — September 2026 traffic, keywords & AI visibility

Sydney.comTourism

Global rank: Worldwide · 2026-09

#81,674

AI visibility: Grade A

89

SEO health: Latest audit

75

Visits

396.3K

per month, estimated

Keywords

8.3K

ranking in Google

Organic share

100%

396.3K organic visits

LLMS.txt

Published

166 lines AI engines can read

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sydney.com Company Profile

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Sydney.com serves as the ultimate online hub for anyone dreaming of exploring the iconic city of Sydney, Australia. From the majestic Sydney Opera House to the sun-kissed beaches of Bondi, the site curates everything a traveler needs to plan an unforgettable trip. It highlights top attractions, hidden gems, and seasonal events that capture the city's vibrant spirit. Whether you're a first-time visitor or a returning…

Founded in 2001 (about 25 years ago), Sydney.com is based in Sydney, Australia. Its workforce is listed as between 101 and 250 employees. Its profile files it under Tourism, with further tags for Travel, Hospitality and Events. Total funding on record is Government Funded. Its tagline reads: "Your Gateway to Sydney's Endless Adventures".

TourismTravelHospitalityEvents
Sector
Tourism
Headquarters
Sydney, Australia
Founded
2001
Employees
101-250
Revenue
Not Disclosed
Funding
Government Funded

sydney.com Web Traffic Statistics

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Key findings

  • Sydney.com (Tourism) is ranked #81,674 worldwide in our September 2026 domain ranking, inside the top 100,000, up 1,493 places from #83,167 in August 2026.
  • It is estimated to receive about 396,300 visits a month from search, 100% of it organic, across 8,279 ranking keywords.
  • Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 166 lines.
  • Its last technical audit scored 75/100, with "Improve Site Performance" the highest-priority fix.
sydney.com global rank history
MonthRankMove
September 2026#81,674▲ 1,493
August 2026#83,167▼ 5,881
July 2026#77,286▼ 3,320
June 2026#73,966—
May 2026#73,966▲ 3,570
April 2026#77,536▼ 1,595
March 2026#75,941▼ 1,140
February 2026#74,801—

What this company does

Sydney.com serves as the ultimate online hub for anyone dreaming of exploring the iconic city of Sydney, Australia. From the majestic Sydney Opera House to the sun-kissed beaches of Bondi, the site curates everything a traveler needs to plan an unforgettable trip. It highlights top attractions, hidden gems, and seasonal events that capture the city's vibrant spirit. Whether you're a first-time visitor or a returning…

Our read on the site

The overall SEO health of sydney.com is strong, particularly in terms of on-page SEO and accessibility, with a perfect SEO score of 100. However, the site suffers from critical performance issues, reflected in a low performance score of 11, which could hinder user experience and engagement.

TourismTravelHospitalityEvents

sydney.com Traffic and Visitor Engagement

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Search engines send sydney.com an estimated 396,300 visits a month. Effectively all of it is organic — about 396,300 visits from unpaid results. Spread across 8,279 ranking keywords, that averages roughly 48 organic visits per keyword.

Monthly visits

396.3K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

396.3K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

sydney.com AI Visibility

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sydney.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5).

89out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health20/20

100/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data0/5

Not detected

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sydney.com LLMS.txt

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The llms.txt on sydney.com runs to 166 lines (9,761 characters) across 12 sections, last generated in April 2026. It introduces the site as "Sydney.com - Official Sydney Tourism Guide". It tells AI engines the business works in Tourism, Travel Planning, Destination Marketing and Events Promotion. It describes 5 products, with prices such as Sydney Travel Planner at Free, Virtual Tours at Free and Interactive Maps at Free. Services it lists include Personalized Trip Advice, Group Tour Bookings, Event Planning Support and Sustainable Travel Consults. The audience it names is International Tourists, Families, Millennials, Boomers, aged 18-65 (Global). Technologies it mentions include HTTPS, Viewport Optimization, Robots.txt, XML Sitemap and Responsive Design. The keywords it claims start with "Sydney tourism", "Sydney attractions", "Sydney events" and "Sydney travel guide". It gives the company type as Public.

Status

Published

AI engines can read it

Lines

166

In the file

Size

9.8K

Characters

Sections

12

Updated Apr 27, 2026

What the file says

# Sydney.com - Official Sydney Tourism Guide

## About
Sydney.com stands as the go-to digital destination for unlocking the wonders of Sydney, one of the world's most beloved cities. It provides exhaustive resources on attractions like the Harbour Bridge climbs, Taronga Zoo encounters, and Royal Botanic Garden strolls that blend nature with urban buzz. Travelers find detailed guides on navigating the city's efficient public transport, from ferries slicing through the harbor to light rail zipping through trendy suburbs. The site shines in curating events, whether it's the colorful Chinese New Year celebrations or the electric Sydney Film Festival. Dining recommendations span high-end waterfront spots to hole-in-the-wall eateries serving Sydney's famous rock oysters and lamingtons. For families, it lists interactive museums and beach days perfect for building sandcastles. Adventure buffs get routes for bushwalks in the Blue Mountains or surfing lessons at Manly. Sydney.com emphasizes sustainable tourism, promoting eco-friendly operators and low-impact activities. Booking integrations make securing hotels, from luxury harborside stays to cozy Airbnbs, a breeze. Cultural immersion comes via stories on Indigenous heritage tours and Aboriginal art experiences. Nightlife sections cover rooftop bars with panoramic views and live music in the Cross. Shopping guides lead to markets like 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

TourismTravel PlanningDestination MarketingEvents Promotion

Keywords it claims

Sydney tourismSydney attractionsSydney eventsSydney travel guideSydney hotelsSydney restaurantsSydney food toursSydney shopping guideSydney historical sitesSydney public transport guide

Technologies

HTTPSViewport OptimizationRobots.txtXML SitemapResponsive Design

Products it tells AI about

  • Sydney Travel PlannerFree
  • Virtual ToursFree
  • Event TicketsVaries
  • Interactive MapsFree
  • Photo GuidesFree

Services it tells AI about

  • Personalized Trip AdviceFree
  • Group Tour BookingsContact for pricing
  • Event Planning SupportFree consultation
  • Sustainable Travel ConsultsFree

Competitors it names

https://www.visitnsw.comhttps://www.sydney.com.auhttps://www.australia.com/en/places/sydney.htmlhttps://www.tripadvisor.com/Tourism-g255060-Sydney_New_South_Wales-Vacations.htmlhttps://www.lonelyplanet.com/australia/sydneyhttps://www.timeout.com/sydney

Audience it targets

International Tourists, Families, Millennials, Boomers · 18-65 · Global

Company type

Public

sydney.com Organic Keywords

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Google lists sydney.com for about 8,279 keywords, which together bring an estimated 396,300 organic visits a month.

Ranking keywords

8.3K

Found in Google for this domain

Visits they bring

396.3K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

TourismTravelHospitalityEvents

sydney.com SEO Audit

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The latest technical audit of sydney.com scored 75 out of 100 overall. Performance is its weakest area at 11, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

75

Overall

100

SEO

Excellent

11

Performance

94

Accessibility

Excellent

Fix these first

  • CriticalImprove Site Performance
  • HighEnhance Mobile Responsiveness
  • MediumOptimize Title Tags and Meta Descriptions
  • HighCreate Missing Content for Target Keywords

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

sydney.com Competitors and Alternatives

Compare competitors

Sydney.com's company profile names https://www.visitnsw.com, https://www.australia.com/en/places/sydney.html and https://www.tripadvisor.com/Tourism-g255060-Sydney_New_South_Wales-Vacations.html as competitors. Its own llms.txt adds https://www.lonelyplanet.com/australia/sydney and https://www.timeout.com/sydney. Outside its market, the domains ranked closest to it in our worldwide ranking are livehealth.solutions, fiteasy.jp, bancainternet.com.ar and uyuncdn.com.

https://www.visitnsw.com
https://www.australia.com/en/places/sydney.html
https://www.tripadvisor.com/Tourism-g255060-Sydney_New_South_Wales-Vacations.html
https://www.lonelyplanet.com/australia/sydney
https://www.timeout.com/sydney

sydney.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to sydney.com

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