swansonvitamins.com — August 2026 traffic, keywords & AI visibility

Search engines send swansonvitamins.com an estimated 205,600 visits a month. Effectively all of it is organic — about 205,600 visits from unpaid results. Paid search contributes only about 38 visits a month. Spread across 51,000 ranking keywords, that averages roughly 4.0 organic visits per keyword.

swansonvitamins.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

The llms.txt on swansonvitamins.com runs to 164 lines (7,422 characters) across 12 sections, last generated in March 2026. It introduces the site as "Swanson Vitamins | Vitamins, Supplements & Natural Health Products". It tells AI engines the business works in Health & Wellness, Nutraceuticals and E-commerce. It describes 5 products, including Multivitamins, Herbal Supplements and Omega-3 Fish Oil. Services it lists include AutoShip Subscription and Health Resource Center. The audience it names is Health-conscious consumers, fitness enthusiasts, older adults seeking wellness support, aged 25-65 (Global). Technologies it mentions include JavaScript, jQuery, HTML5, CSS and PHP. The keywords it claims start with "swanson vitamins", "vitamins online", "dietary supplements" and "herbal supplements".

# Swanson Vitamins | Vitamins, Supplements & Natural Health Products

## About
Swanson Vitamins is a leading provider of high-quality vitamins, supplements, and natural health products designed to support overall wellness. With a commitment to science-backed formulations, Swanson serves health-conscious consumers looking for effective solutions to enhance their well-being. The company emphasizes affordability and accessibility, ensuring that premium health products fit into real life. Founded in 1969 as a small health food store, it has grown into a trusted direct-to-consumer e-commerce brand offering a wide range of nutraceuticals.

**Areas of Work:** Health & Wellness, Nutraceuticals, E-commerce

## Things to Remember
- **Website:** https://swansonvitamins.com
- **Address:** Fargo, ND, USA
- **Contact:** [email protected]
- **Phone:** +1-800-437-4144
- **Hours:** Mon-Fri: 8AM-6PM CST
- **Timezone:** America/Chicago
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 200 employees
- **Revenue:** $50M
- **Hiring Status:** Yes, actively hiring

## Products
- **Multivitamins** (Contact for pricing): Daily multivitamin formulas providing essential vitamins and minerals to support overall health and immunity.
- **Herbal Supplements** (Contact for pricing): Natural herbal extracts including turmeric, echinacea and ginseng for targeted wellness support.

Google lists swansonvitamins.com for about 51,000 keywords, which together bring an estimated 205,600 organic visits a month.

The latest technical audit of swansonvitamins.com scored 68 out of 100 overall. Performance is its weakest area at 42, while accessibility scores highest at 90. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Swanson Vitamins's company profile names vitacost.com, iherb.com and amazon.com as competitors. Its own llms.txt adds vitaminshoppe.com, gnc.com and puritan.com. Outside its market, the domains ranked closest to it in our worldwide ranking are deno.dev, gnv.it, bebe9.com and nts.live.

vitacost.com

iherb.com

amazon.com

vitaminshoppe.com

gnc.com

puritan.com