Last updated: August 2026
Global rank: Worldwide · 2026-08
#115,096
AI visibility: Grade A+
90
SEO health: Latest audit
77
Visits
70.5K
per month, estimated
Keywords
18.6K
ranking in Google
Organic share
100%
70.5K organic visits
LLMS.txt
Published
142 lines AI engines can read
You're seeing the free preview of sunwing.ca
sunwing.ca Web Traffic Statistics
Key findings
- Sunwing (Travel & Tourism) is ranked #115,096 worldwide in our August 2026 domain ranking, down 3,050 places from #112,046 in July 2026.
- It is estimated to receive about 70,500 visits a month from search, 100% of it organic, across 18,600 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 142 lines.
- Its last technical audit scored 77/100, with "Implement H1 Tags on All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #115,096 | ▼ 3,050 |
| July 2026 | #112,046 | ▼ 4,140 |
| June 2026 | #107,906 | — |
| May 2026 | #107,906 | ▼ 50,368 |
| April 2026 | #57,538 | ▼ 1,131 |
| March 2026 | #56,407 | ▼ 3,745 |
| February 2026 | #52,662 | — |
What this company does
Sunwing Vacations runs an online booking service centered on all-inclusive packages to warm weather spots. Travelers can choose resorts, add excursions, and combine them with flights or hotel stays through the site. Additional sections cover separate flight deals, hotel discounts, group bookings, and wedding planning, giving users ways to handle different types of trips in one place without jumping between multiple p…
Our read on the site
The overall SEO health of sunwing.ca is moderate, with a strong SEO score but significant performance issues that need addressing. Key areas for improvement include the lack of H1 tags, missing alt attributes for images, and the absence of a sitemap, which could hinder search engine indexing and user experience.
sunwing.ca Traffic and Visitor Engagement
Search engines send sunwing.ca an estimated 70,500 visits a month. Effectively all of it is organic — about 70,500 visits from unpaid results. Spread across 18,600 ranking keywords, that averages roughly 3.8 organic visits per keyword.
Monthly visits
70.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
70.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sunwing.ca AI Visibility
sunwing.ca scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
sunwing.ca LLMS.txt
The llms.txt on sunwing.ca runs to 142 lines (5,790 characters) across 12 sections, last generated in April 2026. It introduces the site as "Sunwing Vacations". It tells AI engines the business works in Travel & Tourism, Hospitality and E-commerce. It describes 4 products, including All-Inclusive Vacation Packages, Flight Services and Travel Insurance. The audience it names is Families, Couples, Solo Travelers, aged All ages (North America). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "All-Inclusive Vacation Packages", "Sun Destinations", "top-rated resorts" and "excursions".
Status
Published
AI engines can read it
Lines
142
In the file
Size
5.8K
Characters
Sections
12
Updated Apr 6, 2026
What the file says
# Sunwing Vacations ## About Sunwing is a leading travel company specializing in all-inclusive vacation packages to sun destinations. With hundreds of top-rated resorts and excursions, they offer travelers exceptional value and a wide range of options for their holiday experiences. The company caters to vacationers looking for seamless travel solutions and memorable getaways. **Areas of Work:** Travel & Tourism, Hospitality, E-commerce ## Things to Remember - **Website:** https://sunwing.ca - **Address:** Not Available, Toronto, Canada - **Contact:** [email protected] - **Phone:** +1-877-786-9464 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Toronto - **Currency:** CAD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $500M - **Hiring Status:** Yes, actively hiring ## Products - **All-Inclusive Vacation Packages** (Contact for pricing): Comprehensive vacation packages that include flights, accommodations, and meals at top-rated resorts. - **Flight Services** (Contact for pricing): Affordable flight options to various sun destinations across the globe. - **Travel Insurance** (Contact for pricing): Insurance plans to protect travelers against unforeseen circumstances during their trips. - **Excursions and Activities** (Contact for pricing): A variety of excursions and activities available at vacation destinations to enhance the travel experience.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- All-Inclusive Vacation PackagesContact for pricing
- Flight ServicesContact for pricing
- Travel InsuranceContact for pricing
- Excursions and ActivitiesContact for pricing
Competitors it names
Audience it targets
Families, Couples, Solo Travelers · All ages · North America
Company type
Private · actively hiring
sunwing.ca Organic Keywords
Google lists sunwing.ca for about 18,600 keywords, which together bring an estimated 70,500 organic visits a month.
Ranking keywords
18.6K
Found in Google for this domain
Visits they bring
70.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sunwing.ca SEO Audit
The latest technical audit of sunwing.ca scored 77 out of 100 overall. Performance is its weakest area at 42, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags on All Pages
- HighCreate a Sitemap.xml
- HighAdd Alt Text to Images
- CriticalOptimize Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sunwing.ca Competitors and Alternatives
Sunwing's company profile names aircanada.com, westjet.com and expedia.com as competitors. Its own llms.txt adds vacationstogo.com and travelocity.ca. Outside its market, the domains ranked closest to it in our worldwide ranking are chinavasion.com, angelcam.com, triboon.net and flyingv.cc.
sunwing.ca Company Profile
Sunwing Vacations runs an online booking service centered on all-inclusive packages to warm weather spots. Travelers can choose resorts, add excursions, and combine them with flights or hotel stays through the site. Additional sections cover separate flight deals, hotel discounts, group bookings, and wedding planning, giving users ways to handle different types of trips in one place without jumping between multiple p…
Founded in 2002 (about 24 years ago), Sunwing is based in Toronto, Canada. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Travel & Tourism, with further tags for Hospitality, Mobile Applications and E-commerce. Products on record for it: All-Inclusive Vacation Packages, Flight Services, Travel Insurance and Excursions and Activities. Reported revenue is $500M (2022). Its tagline reads: "Book All-Inclusive Vacation Packages to Sun Destinations.".
- Sector
- Travel & Tourism
- Headquarters
- Toronto, Canada
- Founded
- 2002
- Employees
- 501-1000
- Revenue
- $500M (2022)
- Funding
- Not Disclosed
- Products
- All-Inclusive Vacation Packages, Flight Services, Travel Insurance, Excursions and Activities
sunwing.ca Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sunwing.ca Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sunwing.ca yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sunwing.ca
Neighbours of #115,096 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. sunwing.ca competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.