Last updated: September 2026
Global rank: Worldwide · 2026-09
#30,069
AI visibility: Grade A+
94
SEO health: Latest audit
74
Visits
1.4M
per month, estimated
Keywords
41.5K
ranking in Google
Organic share
100%
1.4M organic visits
LLMS.txt
Published
131 lines AI engines can read
You're seeing the free preview of sunglasshut.com
sunglasshut.com Web Traffic Statistics
Key findings
- Sunglass Hut (Retail) is ranked #30,069 worldwide in our September 2026 domain ranking, inside the top 100,000, up 296 places from #30,365 in August 2026.
- It is estimated to receive about 1.4 million visits a month from search, 100% of it organic, across 41,500 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 131 lines.
- Its last technical audit scored 74/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #30,069 | ▲ 296 |
| August 2026 | #30,365 | ▼ 2,659 |
| July 2026 | #27,706 | ▼ 832 |
| June 2026 | #26,874 | — |
| May 2026 | #26,874 | ▼ 140 |
| April 2026 | #26,734 | ▼ 7,691 |
| March 2026 | #19,043 | ▲ 6,066 |
| February 2026 | #25,109 | — |
What this company does
Sunglass Hut maintains an online store focused on offering sunglasses designed for women and men alike. Visitors to the site can explore products from a variety of established brands, with Ray-Ban and Oakley standing out among the choices. The platform supports browsing by category, such as separate sections for different genders, and regularly features promotions that can help reduce costs on selected items. This se…
Our read on the site
Significant improvements needed. 1 critical issue.
sunglasshut.com Traffic and Visitor Engagement
sunglasshut.com draws an estimated 1.4 million visits a month from search engines. Effectively all of it is organic — about 1.4 million visits from unpaid results. Paid search contributes only about 115 visits a month. Spread across 41,500 ranking keywords, that averages roughly 33 organic visits per keyword.
Monthly visits
1.4M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.4M
100% of all traffic
Paid visits
115
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sunglasshut.com AI Visibility
On our AI visibility scale sunglasshut.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
sunglasshut.com LLMS.txt
The llms.txt on sunglasshut.com runs to 131 lines (5,072 characters) across 12 sections, last generated in April 2026. It introduces the site as "Sunglass Hut - Premium Sunglasses Retailer". It tells AI engines the business works in Retail, Fashion and E-commerce. It describes 3 products, including Designer Sunglasses, Prescription Sunglasses and Sunglass Accessories. The audience it names is Fashion-conscious consumers, Sunglasses enthusiasts, aged 18-45 (Global). Technologies it mentions include Shopify, HTML5, CSS3, JavaScript and Google Analytics. The keywords it claims start with "sunglasses", "designer sunglasses", "sunglasses for women" and "sunglasses for men".
Status
Published
AI engines can read it
Lines
131
In the file
Size
5.1K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Sunglass Hut - Premium Sunglasses Retailer ## About Sunglass Hut is a leading retailer of premium sunglasses, offering a vast selection of stylish eyewear from top brands like Ray-Ban and Oakley. Catering to fashion-conscious consumers, the company provides a unique shopping experience both online and in-store. With a commitment to quality and customer satisfaction, Sunglass Hut aims to be the go-to destination for sunglasses enthusiasts worldwide. **Areas of Work:** Retail, Fashion, E-commerce ## Things to Remember - **Website:** https://sunglasshut.com - **Address:** Not Available - **Contact:** [email protected] - **Phone:** +1-800-786-4527 - **Hours:** Mon-Sun: 9AM-9PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 1000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Designer Sunglasses** (Contact for pricing): A wide range of stylish designer sunglasses from top brands. - **Prescription Sunglasses** (Contact for pricing): Customizable sunglasses with prescription lenses for clear vision. - **Sunglass Accessories** (Contact for pricing): High-quality accessories to protect and enhance your sunglasses. ## Services ## Keywords sunglasses, designer sunglasses, sunglasses for women, sunglasses for men, Ray-Ban sunglasses, Oakley sunglasses, buy designer sunglasses online, sty
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Designer SunglassesContact for pricing
- Prescription SunglassesContact for pricing
- Sunglass AccessoriesContact for pricing
Competitors it names
Audience it targets
Fashion-conscious consumers, Sunglasses enthusiasts · 18-45 · Global
Company type
Private · actively hiring
sunglasshut.com Organic Keywords
Google lists sunglasshut.com for about 41,500 keywords, which together bring an estimated 1.4 million organic visits a month.
Ranking keywords
41.5K
Found in Google for this domain
Visits they bring
1.4M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sunglasshut.com SEO Audit
The latest technical audit of sunglasshut.com scored 74 out of 100 overall. Performance is its weakest area at 40, while accessibility scores highest at 97. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighLeverage Browser Caching
- HighMinimize JavaScript and CSS
- MediumImplement Lazy Loading
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sunglasshut.com Competitors and Alternatives
Sunglass Hut's company profile names www.eyebuydirect.com, www.zennioptical.com and www.framesdirect.com as competitors. Its own llms.txt adds sunglasswarehouse.com and warbyparker.com. Outside its market, the domains ranked closest to it in our worldwide ranking are efilli.com, watsons.com.tr, hebei.gov.cn and cnevids.com.
sunglasshut.com Company Profile
Sunglass Hut maintains an online store focused on offering sunglasses designed for women and men alike. Visitors to the site can explore products from a variety of established brands, with Ray-Ban and Oakley standing out among the choices. The platform supports browsing by category, such as separate sections for different genders, and regularly features promotions that can help reduce costs on selected items. This se…
Sunglass Hut was founded in 2001, about 25 years ago. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, with further tags for Fashion, E-commerce and B2C. Products on record for it: Designer Sunglasses, Prescription Sunglasses and Sunglass Accessories. Reported revenue is $1.2B (2022). Its tagline reads: "Shop the greatest selection of designer sunglasses".
- Sector
- Retail
- Headquarters
- Not Available, Not Available
- Founded
- 2001
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Products
- Designer Sunglasses, Prescription Sunglasses, Sunglass Accessories
sunglasshut.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sunglasshut.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sunglasshut.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sunglasshut.com
Neighbours of #30,069 in our worldwide ranking — each with its own report.
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