Last updated: September 2026

Sep 2026

sunglasshut.com — September 2026 traffic, keywords & AI visibility

Sunglass HutRetail

Global rank: Worldwide · 2026-09

#30,069

AI visibility: Grade A+

94

SEO health: Latest audit

74

Visits

1.4M

per month, estimated

Keywords

41.5K

ranking in Google

Organic share

100%

1.4M organic visits

LLMS.txt

Published

131 lines AI engines can read

You're seeing the free preview of sunglasshut.com

Log in to see it all

sunglasshut.com Web Traffic Statistics

See company profile

Key findings

  • Sunglass Hut (Retail) is ranked #30,069 worldwide in our September 2026 domain ranking, inside the top 100,000, up 296 places from #30,365 in August 2026.
  • It is estimated to receive about 1.4 million visits a month from search, 100% of it organic, across 41,500 ranking keywords.
  • Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 131 lines.
  • Its last technical audit scored 74/100, with "Optimize Images" the highest-priority fix.
sunglasshut.com global rank history
MonthRankMove
September 2026#30,069▲ 296
August 2026#30,365▼ 2,659
July 2026#27,706▼ 832
June 2026#26,874—
May 2026#26,874▼ 140
April 2026#26,734▼ 7,691
March 2026#19,043▲ 6,066
February 2026#25,109—

What this company does

Sunglass Hut maintains an online store focused on offering sunglasses designed for women and men alike. Visitors to the site can explore products from a variety of established brands, with Ray-Ban and Oakley standing out among the choices. The platform supports browsing by category, such as separate sections for different genders, and regularly features promotions that can help reduce costs on selected items. This se…

Our read on the site

Significant improvements needed. 1 critical issue.

RetailFashionE-commerceB2CDesigner SunglassesPrescription Sunglasses

sunglasshut.com Traffic and Visitor Engagement

See traffic details

sunglasshut.com draws an estimated 1.4 million visits a month from search engines. Effectively all of it is organic — about 1.4 million visits from unpaid results. Paid search contributes only about 115 visits a month. Spread across 41,500 ranking keywords, that averages roughly 33 organic visits per keyword.

Monthly visits

1.4M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.4M

100% of all traffic

Paid visits

115

0.01% of its search traffic

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

sunglasshut.com AI Visibility

Run a free AI scan

On our AI visibility scale sunglasshut.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

94out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health17/20

85/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.

sunglasshut.com LLMS.txt

Open the generator

The llms.txt on sunglasshut.com runs to 131 lines (5,072 characters) across 12 sections, last generated in April 2026. It introduces the site as "Sunglass Hut - Premium Sunglasses Retailer". It tells AI engines the business works in Retail, Fashion and E-commerce. It describes 3 products, including Designer Sunglasses, Prescription Sunglasses and Sunglass Accessories. The audience it names is Fashion-conscious consumers, Sunglasses enthusiasts, aged 18-45 (Global). Technologies it mentions include Shopify, HTML5, CSS3, JavaScript and Google Analytics. The keywords it claims start with "sunglasses", "designer sunglasses", "sunglasses for women" and "sunglasses for men".

Status

Published

AI engines can read it

Lines

131

In the file

Size

5.1K

Characters

Sections

12

Updated Apr 2, 2026

What the file says

# Sunglass Hut - Premium Sunglasses Retailer

## About
Sunglass Hut is a leading retailer of premium sunglasses, offering a vast selection of stylish eyewear from top brands like Ray-Ban and Oakley. Catering to fashion-conscious consumers, the company provides a unique shopping experience both online and in-store. With a commitment to quality and customer satisfaction, Sunglass Hut aims to be the go-to destination for sunglasses enthusiasts worldwide.

**Areas of Work:** Retail, Fashion, E-commerce

## Things to Remember
- **Website:** https://sunglasshut.com
- **Address:** Not Available
- **Contact:** [email protected]
- **Phone:** +1-800-786-4527
- **Hours:** Mon-Sun: 9AM-9PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 1000 employees
- **Revenue:** $1.2B
- **Hiring Status:** Yes, actively hiring

## Products
- **Designer Sunglasses** (Contact for pricing): A wide range of stylish designer sunglasses from top brands.
- **Prescription Sunglasses** (Contact for pricing): Customizable sunglasses with prescription lenses for clear vision.
- **Sunglass Accessories** (Contact for pricing): High-quality accessories to protect and enhance your sunglasses.

## Services


## Keywords
sunglasses, designer sunglasses, sunglasses for women, sunglasses for men, Ray-Ban sunglasses, Oakley sunglasses, buy designer sunglasses online, sty

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

RetailFashionE-commerce

Keywords it claims

sunglassesdesigner sunglassessunglasses for womensunglasses for menRay-Ban sunglassesOakley sunglassesbuy designer sunglasses onlinestylish sunglasses for womenmen's designer sunglasses salebest sunglasses brands

Technologies

ShopifyHTML5CSS3JavaScriptGoogle Analytics

Products it tells AI about

  • Designer SunglassesContact for pricing
  • Prescription SunglassesContact for pricing
  • Sunglass AccessoriesContact for pricing

Competitors it names

eyebuydirect.comzennioptical.comframesdirect.comsunglasswarehouse.comwarbyparker.com

Audience it targets

Fashion-conscious consumers, Sunglasses enthusiasts · 18-45 · Global

Company type

Private · actively hiring

sunglasshut.com Organic Keywords

See all keywords

Google lists sunglasshut.com for about 41,500 keywords, which together bring an estimated 1.4 million organic visits a month.

Ranking keywords

41.5K

Found in Google for this domain

Visits they bring

1.4M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

RetailFashionE-commerceB2CDesigner SunglassesPrescription SunglassesSunglass Accessories

sunglasshut.com SEO Audit

Open full SEO report

The latest technical audit of sunglasshut.com scored 74 out of 100 overall. Performance is its weakest area at 40, while accessibility scores highest at 97. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

74

Overall

85

SEO

40

Performance

97

Accessibility

Excellent

Fix these first

  • HighOptimize Images
  • HighLeverage Browser Caching
  • HighMinimize JavaScript and CSS
  • MediumImplement Lazy Loading

11 more recommendations, with the exact changes and the pages they apply to, are in the full report.

sunglasshut.com Competitors and Alternatives

Compare competitors

Sunglass Hut's company profile names www.eyebuydirect.com, www.zennioptical.com and www.framesdirect.com as competitors. Its own llms.txt adds sunglasswarehouse.com and warbyparker.com. Outside its market, the domains ranked closest to it in our worldwide ranking are efilli.com, watsons.com.tr, hebei.gov.cn and cnevids.com.

www.eyebuydirect.com
www.zennioptical.com
www.framesdirect.com
sunglasswarehouse.com
warbyparker.com

sunglasshut.com Company Profile

View full profile

Sunglass Hut maintains an online store focused on offering sunglasses designed for women and men alike. Visitors to the site can explore products from a variety of established brands, with Ray-Ban and Oakley standing out among the choices. The platform supports browsing by category, such as separate sections for different genders, and regularly features promotions that can help reduce costs on selected items. This se…

Sunglass Hut was founded in 2001, about 25 years ago. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, with further tags for Fashion, E-commerce and B2C. Products on record for it: Designer Sunglasses, Prescription Sunglasses and Sunglass Accessories. Reported revenue is $1.2B (2022). Its tagline reads: "Shop the greatest selection of designer sunglasses".

RetailFashionE-commerceB2C
Sector
Retail
Headquarters
Not Available, Not Available
Founded
2001
Employees
1001-5000
Revenue
$1.2B (2022)
Funding
Not Disclosed
Products
Designer Sunglasses, Prescription Sunglasses, Sunglass Accessories

sunglasshut.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

Open traffic dashboard

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to sunglasshut.com

Neighbours of #30,069 in our worldwide ranking — each with its own report.

Wait — let's zoom out.

You are looking at one domain. sunglasshut.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.

Free to start

Everything above, for your own domainand the plan to fix it

Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.

Look up another company

A brand name or a domain — the whole overview loads in seconds.