Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#13,658
AI visibility: Grade A
87
SEO health: Latest audit
93
Visits
444.9K
per month, estimated
Keywords
52.6K
ranking in Google
Organic share
100%
444.9K organic visits
LLMS.txt
Published
129 lines AI engines can read
You're seeing the free preview of sportsdirect.com
A snapshot of how sportsdirect.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Sports Direct runs an online store focused on sports shoes, sportswear, and related equipment. The site carries a broad range of footwear for running, training, and team sports, along with clothing and accessories for activities like football, gym work, and general fitness. Shoppers can filter by category, brand, or gender, and the checkout process supports standard payment methods along with options for delivery or…
Our read on the site
Good foundation with room for improvement. 2 high-priority issues.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
444.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
444.9K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
129
In the file
Size
5.2K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
52.6K
Found in Google for this domain
Visits they bring
444.9K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Sports Direct runs an online store focused on sports shoes, sportswear, and related equipment. The site carries a broad range of footwear for running, training, and team sports, along with clothing and accessories for activities like football, gym work, and general fitness. Shoppers can filter by category, brand, or gender, and the checkout process supports standard payment methods along with options for delivery or…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sportsdirect.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #13,658 in our worldwide ranking — each with its own report.
You are looking at one domain. sportsdirect.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Apr 6, 2026
# Sports Direct - Your One-Stop Sports Shop ## About Sports Direct is a leading UK-based sports-goods retailer, specializing in sports shoes, apparel, and equipment. Catering to a diverse clientele, the company offers a wide range of products from popular brands, ensuring quality and affordability. With a strong online presence and multiple physical stores, Sports Direct aims to enhance the sporting experience for both amateur and professional athletes. **Areas of Work:** Retail, E-commerce, Sports ## Things to Remember - **Website:** https://sportsdirect.com - **Address:** Not Available, Shirebrook, United Kingdom - **Contact:** [email protected] - **Phone:** +44-1234-567890 - **Hours:** Mon-Sun: 24/7 - **Timezone:** UTC+0 - **Currency:** GBP - **Company Type:** Public - **Employees:** 5000 employees - **Revenue:** $3.3B - **Hiring Status:** Yes, actively hiring ## Products - **Sports Shoes** (Contact for pricing): A wide selection of sports shoes for various activities including running, training, and casual wear. - **Sportswear** (Contact for pricing): High-performance athletic apparel designed for comfort and durability during workouts. - **Sports Equipment** (Contact for pricing): Quality sports equipment for various sports including football, basketball, and fitness. ## Services ## Keywords sports shoes, sportswear, sports equipment, athletic apparel, running s
Sections in the file
Areas of work
Keywords it claims
Technologies
SEO
Excellent
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Sports enthusiasts, Athletes, Casual buyers · 18-45 · United Kingdom
Company type
Public · actively hiring