Last updated: August 2026
Global rank: Worldwide · 2026-08
#3,365
AI visibility: Grade A+
94
SEO health: Latest audit
65
Visits
9.8K
per month, estimated
Keywords
4.5K
ranking in Google
Organic share
100%
9.8K organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of sina.cn
sina.cn Web Traffic Statistics
Key findings
- Sina Corporation (Online Media) is ranked #3,365 worldwide in our August 2026 domain ranking, inside the top 10,000, down 329 places from #3,036 in July 2026.
- It is estimated to receive about 9,845 visits a month from search, 100% of it organic, across 4,453 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 139 lines.
- Its last technical audit scored 65/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #3,365 | ▼ 329 |
| July 2026 | #3,036 | ▲ 1,175 |
| June 2026 | #4,211 | — |
| May 2026 | #4,211 | ▼ 422 |
| April 2026 | #3,789 | ▲ 517 |
| March 2026 | #4,306 | ▼ 170 |
| February 2026 | #4,136 | — |
What this company does
Sina.cn functions as the mobile version of the well-known Sina news network, serving as a central hub for accessing news and related information on smartphones. It gathers and presents updates across many areas including sudden events both at home and abroad, sports matches, entertainment and fashion stories, details from various industries, and other useful everyday items. The site runs a version built for touch scr…
Our read on the site
The overall SEO health of sina.cn shows a moderate performance with a score of 65/100. While the site is secure and has a functional technical structure, significant improvements are needed in on-page SEO elements such as headings and title optimization to enhance visibility and user experience.
sina.cn Traffic and Visitor Engagement
sina.cn draws an estimated 9,845 visits a month from search engines. Effectively all of it is organic — about 9,845 visits from unpaid results. Spread across 4,453 ranking keywords, that averages roughly 2.2 organic visits per keyword.
Monthly visits
9.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
9.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sina.cn AI Visibility
On our AI visibility scale sina.cn earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
sina.cn LLMS.txt
The llms.txt on sina.cn runs to 139 lines (6,065 characters) across 12 sections, last generated in March 2026. It introduces the site as "Sina Corporation Official Website". It tells AI engines the business works in Online Media, Technology and Mobile Applications. It describes 3 products, with prices such as Mobile News Portal at Free and Sina Weibo at Free with premium features. Services it lists include Digital Content Distribution and Custom Advertising Campaigns. The audience it names is General Public, Professionals, Students, Businesses, aged 18-45 (China, Global). Technologies it mentions include HTML5, JavaScript, Cloudflare, MySQL and Java. The keywords it claims start with "online news China", "Chinese media platform", "mobile news app" and "Sina Weibo". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
139
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 7, 2026
What the file says
# Sina Corporation Official Website ## About Sina Corporation is a leading online media company in China, offering a comprehensive platform for news, entertainment, sports, and practical information. With a strong focus on mobile connectivity, Sina serves millions of users with timely and relevant content covering domestic and international events. Their mobile portal ensures access to information anytime, anywhere, enhancing user engagement and satisfaction. The company also provides innovative advertising solutions for businesses looking to reach a vast online audience. **Areas of Work:** Online Media, Technology, Mobile Applications ## Things to Remember - **Website:** https://sina.cn - **Address:** Beijing, China - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Asia/Shanghai - **Currency:** CNY - **Company Type:** Public - **Employees:** 3000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Mobile News Portal** (Free): A mobile-optimized platform delivering real-time news updates, entertainment, and lifestyle content to millions of users. - **Sina Weibo** (Free with premium features): A leading social media platform in China, allowing users to share updates, follow trends, and engage with communities. - **Online Advertising Services** (Contact for pricing): Targeted advertising solutions for
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Mobile News PortalFree
- Sina WeiboFree with premium features
- Online Advertising ServicesContact for pricing
Services it tells AI about
- Digital Content DistributionContact for quote
- Custom Advertising CampaignsContact for quote
Competitors it names
Audience it targets
General Public, Professionals, Students, Businesses · 18-45 · China, Global
Company type
Public · actively hiring
sina.cn Organic Keywords
Google lists sina.cn for about 4,453 keywords, which together bring an estimated 9,845 organic visits a month.
Ranking keywords
4.5K
Found in Google for this domain
Visits they bring
9.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sina.cn SEO Audit
The latest technical audit of sina.cn scored 65 out of 100 overall. Performance is its weakest area at 57, while SEO scores highest at 83. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighOptimize Title Length
- HighEnhance Meta Description
- CriticalImprove Performance Score
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sina.cn Competitors and Alternatives
Sina Corporation's company profile names tencent.com, 163.com and sohu.com as competitors. Its own llms.txt adds baidu.com and bytedance.com. Outside its market, the domains ranked closest to it in our worldwide ranking are revcontent.com, samplicio.us, google.co.il and c6gj-static.net.
sina.cn Company Profile
Sina.cn functions as the mobile version of the well-known Sina news network, serving as a central hub for accessing news and related information on smartphones. It gathers and presents updates across many areas including sudden events both at home and abroad, sports matches, entertainment and fashion stories, details from various industries, and other useful everyday items. The site runs a version built for touch scr…
Sina Corporation was founded in 1998, about 28 years ago, and is headquartered in Beijing, China. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by C. H. Chen. Its profile files it under Online Media, with further tags for Technology, Mobile Applications and Advertising. Products on record for it: Mobile News Portal, Social Media Platform and Online Advertising Services. Reported revenue is $1.2B (2022). Its tagline reads: "手机新浪网是新浪网的手机门户网站，为亿万用户打造一个手机联通世界的超级平台".
- Sector
- Online Media
- Headquarters
- Beijing, China
- Founded
- 1998
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Founders
- C. H. Chen
- Products
- Mobile News Portal, Social Media Platform, Online Advertising Services
sina.cn Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sina.cn Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sina.cn yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sina.cn
Neighbours of #3,365 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. sina.cn competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.