Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#4,536
AI visibility: Grade A+
97
SEO health: Latest audit
75
Visits
15.5M
per month, estimated
Keywords
424.6K
ranking in Google
Organic share
100%
15.5M organic visits
LLMS.txt
Published
161 lines AI engines can read
You're seeing the free preview of sephora.com
A snapshot of how sephora.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Sephora kicked off in 1970 as a trailblazing perfume shop in France, but it didn't take long to explode into the global powerhouse it is today. What started with a fresh take on letting customers test products freely changed the game in beauty retail forever. Now, they stock thousands of brands from indie darlings to luxury heavyweights, covering everything from bold lipsticks to gentle serums. Shoppers flock to Seph…
Our read on the site
The overall SEO health of Sephora's website is strong, with a perfect SEO score of 100/100. However, there are significant performance and best practices issues that need addressing to enhance user experience and site efficiency.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
15.5M
Across 12 months
Change
+13%
First to last month shown
Organic visits
15.5M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
161
In the file
Size
6.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
424.6K
Found in Google for this domain
Visits they bring
15.5M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Sephora kicked off in 1970 as a trailblazing perfume shop in France, but it didn't take long to explode into the global powerhouse it is today. What started with a fresh take on letting customers test products freely changed the game in beauty retail forever. Now, they stock thousands of brands from indie darlings to luxury heavyweights, covering everything from bold lipsticks to gentle serums. Shoppers flock to Seph…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sephora.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #4,536 in our worldwide ranking — each with its own report.
You are looking at one domain. sephora.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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2.3K
0.01% of its search traffic
100%
0%
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Jan 17, 2026
# Sephora - Your Beauty Destination ## About Sephora is a leading retailer in the beauty industry, offering an extensive range of makeup, skincare, haircare, and fragrance products from both established and emerging brands. With a commitment to providing a unique shopping experience, Sephora empowers customers to explore and discover the latest beauty trends. The company serves a diverse clientele, ensuring that everyone can find products that suit their individual beauty needs. **Areas of Work:** Retail, Beauty, E-commerce ## Things to Remember - **Website:** https://sephora.com - **Address:** 400 E. 4th Street, San Francisco, CA 94107, United States - **Contact:** [email protected] - **Phone:** +1-800-555-0199 - **Hours:** Mon-Sun: 9AM-9PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 5001 employees - **Revenue:** $4500M - **Hiring Status:** Yes, actively hiring ## Products - **Sephora Collection Makeup** (Contact for pricing): A wide range of high-quality makeup products including foundations, lipsticks, and eyeshadows. - **Skincare Essentials** (Contact for pricing): A curated selection of skincare products designed to meet various skin types and concerns. - **Fragrance Selection** (Contact for pricing): An extensive collection of perfumes and colognes from luxury and niche brands. - **Haircare Products** (Contact fo
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Beauty enthusiasts, Professionals, Students · 18-54 · Global
Company type
Private · actively hiring