self.com — August 2026 traffic, keywords & AI visibility

Search engines send self.com an estimated 1.3 million visits a month. Effectively all of it is organic — about 1.3 million visits from unpaid results. Spread across 375,800 ranking keywords, that averages roughly 3.4 organic visits per keyword. Between June 2025 and May 2026, monthly organic visits went from 2.3 million to 1.3 million (-44%). The latest month is the weakest in that window; the strongest was June 2025 at 2.3 million. In May 2026 organic visits fell 16% on April 2026. 3 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 646,700 to 375,800.

self.com scores 79 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt and SEO health. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25) and Structured data (0/5).

The llms.txt on self.com runs to 132 lines (5,966 characters) across 12 sections, last generated in June 2026. It introduces the site as "SELF Magazine: Women's Workouts, Health Advice & Beauty Tips | SELF". It tells AI engines the business works in Media, Entertainment & Gaming; Healthcare, Life Sciences & Wellness; and Women's Health Magazine. It describes 3 products, with prices such as Newsletter at Free. Services it lists include Fitness Content, Beauty Reviews and Recipe Guides. The audience it names is Women interested in fitness and beauty, aged 18-45 (Global). Technologies it mentions include CMS, Video Hosting and Analytics. The keywords it claims start with "workouts", "healthy recipes", "beauty tips" and "skincare".

# SELF Magazine: Women's Workouts, Health Advice & Beauty Tips | SELF

## About
SELF delivers fresh workout routines, nutritious meal ideas, and beauty guidance directly to women looking to feel their best. Readers turn to the site for practical makeup tutorials, skin care routines, and product recommendations that actually work in real life. The content covers everything from quick at-home exercises to seasonal trend roundups without overcomplicating things. The brand serves women who want straightforward health and wellness information they can use immediately. It mixes expert-backed fitness plans with honest beauty reviews and simple eating tips that fit busy schedules. SELF has built a loyal audience by focusing on approachable advice rather than extreme transformations or fads. Over the years the magazine has expanded from print into a full digital platform with daily articles, video workouts, and community features. It continues to emphasize real results through tested routines and product testing that readers can trust. The mix of fitness, food, and beauty keeps the site relevant for women at different stages of their wellness journey.

**Areas of Work:** Media, Entertainment & Gaming, Healthcare, Life Sciences & Wellness, Women's Health Magazine

## Things to Remember
- **Website:** https://self.com
- **Address:** New York, United States
- **Contact:** 
- **Phone:** 
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Google lists self.com for about 375,800 keywords, which together bring an estimated 1.3 million organic visits a month. Of the keywords shown here, "1 tsp of honey calories" has the most demand — about 6,600 searches a month, with self.com at position 1. Advertisers pay the most for "30 30 3 diet", at about $2.69 a click. Since the previous check 1 moved up and 1 moved down. They are answered by 3 different pages on the site.

The latest technical audit of self.com scored 66 out of 100 overall. Performance is its weakest area at 37, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

SELF Magazine's company profile names womenshealthmag.com, shape.com, allure.com and health.com as competitors. Its own llms.txt adds byrdie.com. Outside its market, the domains ranked closest to it in our worldwide ranking are oxfordlearnersdictionaries.com, cancerresearchuk.org, google.dev and marxists.org.

womenshealthmag.com

shape.com

allure.com

health.com

byrdie.com