Last updated: August 2026
Global rank: Worldwide · 2026-08
#11,980
AI visibility: Grade A+
92
SEO health: Latest audit
76
Visits
3.0M
per month, estimated
Keywords
171.7K
ranking in Google
Organic share
100%
3.0M organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of runnersworld.com
runnersworld.com Web Traffic Statistics
Key findings
- Runner's World (Media) is ranked #11,980 worldwide in our August 2026 domain ranking, inside the top 100,000, down 151 places from #11,829 in July 2026.
- It is estimated to receive about 3.0 million visits a month from search, 100% of it organic, across 171,700 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 153 lines.
- Its last technical audit scored 76/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #11,980 | ▼ 151 |
| July 2026 | #11,829 | ▼ 303 |
| June 2026 | #11,526 | — |
| May 2026 | #11,526 | ▼ 191 |
| April 2026 | #11,335 | ▲ 136 |
| March 2026 | #11,471 | ▼ 587 |
| February 2026 | #10,884 | — |
What this company does
Runner's World has been the bible for runners since 1966, delivering top-notch advice on training, nutrition, and injury prevention to help people hit their stride. Whether you're lacing up for your first 5K or chasing a Boston Marathon qualifier, their expert-backed content covers it all, from beginner tips to elite-level strategies. The magazine and website serve a passionate community of over a million dedicated r…
Our read on the site
Runner's World has a solid SEO score but faces significant on-page issues, particularly the absence of H1 tags and a sitemap. With improvements in technical SEO and content strategy, the site can enhance its visibility and user engagement.
runnersworld.com Traffic and Visitor Engagement
runnersworld.com draws an estimated 3.0 million visits a month from search engines. Effectively all of it is organic — about 3.0 million visits from unpaid results. Spread across 171,700 ranking keywords, that averages roughly 18 organic visits per keyword.
Monthly visits
3.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.0M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
runnersworld.com AI Visibility
On our AI visibility scale runnersworld.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
runnersworld.com LLMS.txt
The llms.txt on runnersworld.com runs to 153 lines (7,655 characters) across 12 sections, last generated in April 2026. It introduces the site as "Runner's World". It tells AI engines the business works in Publishing, Fitness Media and Running Community. It describes 4 products, with prices such as Magazine Subscription at $24.95/year, Digital Membership at $4.99/month and Training Plan Books at $19.99. Services it lists include Custom Training Plans, Virtual Coaching, Race Event Hosting and Podcast Series. The audience it names is Runners, fitness enthusiasts, marathoners, aged 25-55 (Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, Google Analytics and Cloudflare. The keywords it claims start with "running news", "running advice", "running gear" and "running stories".
Status
Published
AI engines can read it
Lines
153
In the file
Size
7.7K
Characters
Sections
12
Updated Apr 30, 2026
What the file says
# Runner's World ## About Runner's World stands as the premier destination for running enthusiasts, offering a wealth of content since its inception in 1966. From in-depth gear reviews and personalized training plans to motivational stories and expert nutrition advice, they cater to runners at every stage—beginners pounding pavement for the first time, marathon veterans, and trail blazing adventurers. The platform thrives on building a vibrant community through podcasts, events, and interactive challenges that foster connection and growth. Their rigorous testing of shoes, watches, and apparel ensures readers invest wisely in performance-boosting tools. Injury prevention strategies, drawn from sports medicine pros, help sidestep common pitfalls. Mental toughness articles equip runners to conquer the toughest miles. The digital hub delivers daily updates on races, trends, and breakthroughs in running science. Subscriptions unlock premium plans tailored to 5Ks, halves, ultras—you name it. The store curates top-tier products with honest feedback. Global reach inspires runners from city streets to mountain paths. Podcasts feature raw interviews with pros and everyday achievers. Newsletters keep the fire lit with bite-sized tips. Partnerships amplify access to races and coaching. Diversity spotlights amplify voices in women's running, adaptive sports, and beyond. It's more than cont
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Magazine Subscription$24.95/year
- Digital Membership$4.99/month
- Training Plan Books$19.99
- Runner's World Gear$29.99+
Services it tells AI about
- Custom Training PlansIncluded in membership
- Virtual CoachingContact for pricing
- Race Event HostingVaries by event
- Podcast SeriesFree
Competitors it names
Audience it targets
Runners, fitness enthusiasts, marathoners · 25-55 · Global
Company type
Private
runnersworld.com Organic Keywords
Google lists runnersworld.com for about 171,700 keywords, which together bring an estimated 3.0 million organic visits a month.
Ranking keywords
171.7K
Found in Google for this domain
Visits they bring
3.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
runnersworld.com SEO Audit
The latest technical audit of runnersworld.com scored 76 out of 100 overall. Performance is its weakest area at 56, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighCreate a Sitemap
- HighEnhance Page Load Speed
- MediumAdd Alt Text to Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
runnersworld.com Competitors and Alternatives
Runner's World's company profile names https://www.active.com, https://www.verywellfit.com and https://www.runningwarehouse.com as competitors. Its own llms.txt adds https://www.runnersconnect.net and https://www.runkeeper.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mailbox.org, surfnet.nl, antagus.de and hertz.com.
runnersworld.com Company Profile
Runner's World has been the bible for runners since 1966, delivering top-notch advice on training, nutrition, and injury prevention to help people hit their stride. Whether you're lacing up for your first 5K or chasing a Boston Marathon qualifier, their expert-backed content covers it all, from beginner tips to elite-level strategies. The magazine and website serve a passionate community of over a million dedicated r…
Runner's World was founded in 1966, about 60 years ago, and is headquartered in New York, USA. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, with further tags for Publishing, Fitness and Running. Products on record for it: Print Magazine Subscription, Digital Membership, Runner's World Store and Training Plans. Total funding on record is Acquired. Its tagline reads: "Your go-to source for everything running—from training plans to gear reviews and inspiring stories.".
- Sector
- Media
- Headquarters
- New York, USA
- Founded
- 1966
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Print Magazine Subscription, Digital Membership, Runner's World Store, Training Plans
runnersworld.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
runnersworld.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for runnersworld.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to runnersworld.com
Neighbours of #11,980 in our worldwide ranking — each with its own report.
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