rover.com — September 2026 traffic, keywords & AI visibility

Search engines send rover.com an estimated 3.0 million visits a month. Effectively all of it is organic — about 3.0 million visits from unpaid results. Paid search contributes only about 1,330 visits a month. Spread across 227,400 ranking keywords, that averages roughly 13 organic visits per keyword.

rover.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on rover.com runs to 122 lines (4,866 characters) across 12 sections, last generated in May 2026. It introduces the site as "Rover - Dog Boarding, Dog Walking & Pet Sitting". It tells AI engines the business works in Pet Care, Online Marketplace, Technology and Service-Based. It describes 2 products, including Dog Boarding and Dog Walking. Services it lists include House Sitting and Doggy Day Care. The audience it names is Pet owners, Busy professionals, Families, aged 25-54 (United States). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "dog boarding", "dog walking", "house sitting" and "doggy day care".

# Rover - Dog Boarding, Dog Walking & Pet Sitting

## About
Rover is a leading online marketplace connecting pet owners with trusted pet sitters and dog walkers. Offering services such as dog boarding, dog walking, house sitting, and doggy daycare, Rover ensures that pets receive loving care while their owners are away. With a network of 5-star sitters, Rover provides a secure platform for booking and payment, making pet care accessible and reliable for pet owners across the country. Founded in 2011 and headquartered in Seattle, the company serves millions of users with a focus on quality and safety.

**Areas of Work:** Pet Care, Online Marketplace, Technology, Service-Based

## Things to Remember
- **Website:** https://rover.com
- **Address:** Seattle, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** 24/7
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 300
- **Revenue:** $50M
- **Hiring Status:** Yes, actively hiring

## Products
- **Dog Boarding** (Contact for pricing): Overnight care for dogs in a sitter's home or the owner's home
- **Dog Walking** (Contact for pricing): Daily walks and exercise for dogs by trusted walkers

## Services
- **House Sitting** (Contact for pricing): In-home pet care including overnight stays while owners are away
- **Doggy Day Care** (Contact for pricing): 

Google lists rover.com for about 227,400 keywords, which together bring an estimated 3.0 million organic visits a month.

The latest technical audit of rover.com scored 89 out of 100 overall. Performance is its weakest area at 66, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

Rover's company profile names wagwalking.com, petbacker.com and care.com as competitors. Its own llms.txt adds fetchpetcare.com, dogvacay.com and paws.com. Outside its market, the domains ranked closest to it in our worldwide ranking are humanitix.com, alpha-prm.jp, mef.gov.it and inhostedns.net.

wagwalking.com

petbacker.com

care.com

fetchpetcare.com

dogvacay.com

paws.com