Last updated: April 2026
Global rank: Worldwide
Not ranked
AI visibility: Grade A+
90
SEO health: Latest audit
81
Visits
353.5M
per month, estimated
Keywords
4.3M
ranking in Google
Organic share
100%
353.5M organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of play.google.com
play.google.com Company Profile
Google runs the Play Store, which acts as the primary place for getting Android apps and other digital content like games, movies, TV shows, books, and music. Users visit the site or app to search for what they need, read reviews from others, and install items straight to their phones or tablets. Developers submit their products here so that they can be listed and made available to anyone browsing the store. It cate…
Google Play was founded in 2012, about 14 years ago, and is headquartered in Mountain View, United States. Its workforce is listed as more than 10,001 employees. Its profile files it under App Stores, with further tags for Digital Distribution, Mobile Software and Entertainment Platforms. Products on record for it: Android Apps, Mobile Games, Movies & TV and Music. Total funding on record is Public. Its tagline reads: "Enjoy millions of the latest Android apps, games, music, movies, TV, books, magazines & more. Anytime, anywhere, across your devices.".
- Sector
- App Stores
- Headquarters
- Mountain View, United States
- Founded
- 2012
- Employees
- 10,001+
- Revenue
- Not Disclosed
- Funding
- Public
- Products
- Android Apps, Mobile Games, Movies & TV, Music
play.google.com Web Traffic Statistics
Key findings
- Google Play operates in app stores.
- It is estimated to receive about 353.5 million visits a month from search, 100% of it organic, across 4.3 million ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 166 lines.
- Its last technical audit scored 81/100, with "Implement Sitemap" the highest-priority fix.
What this company does
Google runs the Play Store, which acts as the primary place for getting Android apps and other digital content like games, movies, TV shows, books, and music. Users visit the site or app to search for what they need, read reviews from others, and install items straight to their phones or tablets. Developers submit their products here so that they can be listed and made available to anyone browsing the store. It cate…
Our read on the site
Significant improvements needed. 1 high-priority issue.
play.google.com Traffic and Visitor Engagement
play.google.com draws an estimated 353.5 million visits a month from search engines. Effectively all of it is organic — about 353.5 million visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 4.3 million ranking keywords, that averages roughly 83 organic visits per keyword.
Monthly visits
353.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
353.5M
100% of all traffic
Paid visits
6
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
play.google.com AI Visibility
On our AI visibility scale play.google.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
play.google.com LLMS.txt
The llms.txt on play.google.com runs to 166 lines (6,626 characters) across 12 sections, last generated in April 2026. It introduces the site as "Android Apps on Google Play". It tells AI engines the business works in Mobile App Distribution, Digital Media, Software Marketplace and Entertainment Platforms. It describes 5 products, with prices such as Android Apps at Free to $XX, Mobile Games at Free with IAP and Movies & TV at $3.99+. Services it lists include App Publishing, Monetization, Analytics and Security Scanning. The audience it names is Android device owners worldwide, aged All ages (Global). Technologies it mentions include Android SDK, Google Play Services, Firebase Analytics, Google Cloud and Play Billing Library. The keywords it claims start with "Google Play", "Android apps", "app store" and "mobile games". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
166
In the file
Size
6.6K
Characters
Sections
12
Updated Apr 19, 2026
What the file says
# Android Apps on Google Play ## About Google Play is the official app store for the Android operating system, offering millions of apps, games, movies, TV shows, books, and music. It enables developers to distribute and monetize content while providing users with secure, personalized access to digital media across devices. Operated by Google under Alphabet Inc., it powers the global Android ecosystem with tools for publishing and analytics. **Areas of Work:** Mobile App Distribution, Digital Media, Software Marketplace, Entertainment Platforms ## Things to Remember - **Website:** https://play.google.com - **Address:** Mountain View, California, United States - **Contact:** - **Phone:** - **Hours:** 24/7 - **Timezone:** - **Currency:** USD - **Company Type:** Public - **Employees:** Part of Alphabet Inc. (182,000+) - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Android Apps** (Free to $XX): Millions of free and paid mobile applications for productivity, social, and utilities. - **Mobile Games** (Free with IAP): Vast library of casual, action, and multiplayer games optimized for Android. - **Movies & TV** ($3.99+): Stream and purchase latest films, series, and rentals. - **Music** (Subscription): Access to songs, albums, and playlists via streaming or download. - **Books & Magazines** ($0.99+): Ebooks, audiobooks, and digital magazi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Android AppsFree to $XX
- Mobile GamesFree with IAP
- Movies & TV$3.99+
- MusicSubscription
- Books & Magazines$0.99+
Services it tells AI about
- App PublishingContact for pricing
- Monetization30% commission
- AnalyticsIncluded
- Security ScanningFree
- Family SharingIncluded
Competitors it names
Audience it targets
Android device owners worldwide · All ages · Global
Company type
Public
play.google.com Organic Keywords
Google lists play.google.com for about 4.3 million keywords, which together bring an estimated 353.5 million organic visits a month.
Ranking keywords
4.3M
Found in Google for this domain
Visits they bring
353.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
play.google.com SEO Audit
The latest technical audit of play.google.com scored 81 out of 100 overall. Performance is its weakest area at 58, while accessibility scores highest at 98. The audit makes 9 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS
- MediumLeverage Browser Caching
5 more recommendations, with the exact changes and the pages they apply to, are in the full report.
play.google.com Competitors and Alternatives
Google Play's company profile names apps.apple.com, galaxy.store, appgallery.huawei.com and appstore.amazon.com as competitors. Its own llms.txt adds aptoide.com and apkpure.com.
play.google.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
play.google.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for play.google.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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