Last updated: August 2026
Global rank: Worldwide · 2026-08
#293,277
AI visibility: Grade A
82
SEO health: Latest audit
77
Visits
823
per month, estimated
Keywords
181
ranking in Google
Organic share
100%
823 organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of phocuswright.com
phocuswright.com Web Traffic Statistics
Key findings
- Phocuswright (Travel Research) is ranked #293,277 worldwide in our August 2026 domain ranking, up 6,240 places from #299,517 in July 2026.
- It is estimated to receive about 823 visits a month from search, 100% of it organic, across 181 ranking keywords.
- Its AI visibility score is 82 out of 100 (grade A), with a published llms.txt of 152 lines.
- Its last technical audit scored 77/100, with "Implement Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #293,277 | ▲ 6,240 |
| July 2026 | #299,517 | ▲ 999 |
| June 2026 | #300,516 | — |
| May 2026 | #300,516 | ▲ 48,375 |
| April 2026 | #348,891 | ▲ 35,328 |
| March 2026 | #384,219 | ▲ 15,603 |
| February 2026 | #399,822 | — |
What this company does
Phocuswright stands as the go-to source for deep-dive research into the travel, tourism, and hospitality sectors. They churn out comprehensive reports, forecasts, and analyses that help executives make sense of a fast-changing market. From online travel agencies to hotel chains, airlines, and tour operators, their data covers every corner of the industry. Clients rely on Phocuswright's unbiased take because it cuts t…
Our read on the site
Significant improvements needed. 1 high-priority issue.
phocuswright.com Traffic and Visitor Engagement
phocuswright.com draws an estimated 823 visits a month from search engines. Effectively all of it is organic — about 823 visits from unpaid results. Spread across 181 ranking keywords, that averages roughly 4.5 organic visits per keyword.
Monthly visits
823
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
823
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
phocuswright.com AI Visibility
On our AI visibility scale phocuswright.com earns 82 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on SEO health (15/20) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
phocuswright.com LLMS.txt
The llms.txt on phocuswright.com runs to 152 lines (7,459 characters) across 12 sections, last generated in April 2026. It introduces the site as "Phocuswright - Travel Market Research". It tells AI engines the business works in Travel Market Research, Tourism Analysis and Hospitality Insights. It describes 4 products, including Individual Travel Reports, Phocal Point Subscription and Open-Access Phocal Point. Services it lists include Travel Industry Forecasting, Market Analysis Consulting, Custom Research Projects and Webinar and Event Insights. The audience it names is C-level executives, analysts in travel/hospitality, aged 25-65 (Global). Technologies it mentions include HTTPS, Viewport Meta, ASP.NET and Core Web Vitals Optimized. The keywords it claims start with "travel market research", "travel industry analysis", "tourism research" and "hospitality market reports".
Status
Published
AI engines can read it
Lines
152
In the file
Size
7.5K
Characters
Sections
12
Updated Apr 26, 2026
What the file says
# Phocuswright - Travel Market Research ## About Phocuswright leads the pack in travel market research, dishing out unbiased reports that decode the chaos of tourism and hospitality. They serve up everything from granular data on online bookings to big-picture forecasts on global travel shifts. Executives in hotels, airlines, and OTAs lean on their insights to stay ahead. Subscriptions unlock a treasure trove of ongoing analysis, while one-off reports zero in on niches like sustainable tourism or AI in travel. Special projects craft bespoke studies for those needing custom depth. Their work influences strategies from Wall Street to vacation planners. Decades of tracking make their predictions gold. They spotlight trends like experiential travel and contactless tech. Hospitality gets occupancy and RevPAR breakdowns. Tourism orgs use it for destination marketing. Phocuswright mixes stats with narratives that stick. No fluff, just actionable intel. Webinars and events bridge research to real talk. In volatile times, they're the steady hand. Easy store for reports or bundles. Saves pros hours of digging. Covers Americas to APAC. Long-range views for planning. Serves giants and nimble startups alike. Powers smarter decisions across the travel world. **Areas of Work:** Travel Market Research, Tourism Analysis, Hospitality Insights ## Things to Remember - **Website:** https://phocu
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Individual Travel ReportsContact for pricing
- Phocal Point Subscription$XX/month
- Open-Access Phocal PointContact for pricing
- Special Projects ReportsCustom
Services it tells AI about
- Travel Industry Forecasting
- Market Analysis Consulting
- Custom Research Projects
- Webinar and Event Insights
Competitors it names
Audience it targets
C-level executives, analysts in travel/hospitality · 25-65 · Global
Company type
Private
phocuswright.com Organic Keywords
Google lists phocuswright.com for about 181 keywords, which together bring an estimated 823 organic visits a month.
Ranking keywords
181
Found in Google for this domain
Visits they bring
823
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
phocuswright.com SEO Audit
The latest technical audit of phocuswright.com scored 77 out of 100 overall. Performance is its weakest area at 65, while SEO scores highest at 77. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Sitemap
- CriticalCreate Robots.txt File
- HighOptimize Images
- HighMinimize HTTP Requests
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
phocuswright.com Competitors and Alternatives
Phocuswright's company profile names https://skift.com, https://phocuswire.com, https://travelweekly.com and https://phocushive.com as competitors. Its own llms.txt adds https://strglobal.com and https://tnooz.com. Outside its market, the domains ranked closest to it in our worldwide ranking are fcps.org, ttlstatic.com, banff.ca and glasgowfilm.org.
phocuswright.com Company Profile
Phocuswright stands as the go-to source for deep-dive research into the travel, tourism, and hospitality sectors. They churn out comprehensive reports, forecasts, and analyses that help executives make sense of a fast-changing market. From online travel agencies to hotel chains, airlines, and tour operators, their data covers every corner of the industry. Clients rely on Phocuswright's unbiased take because it cuts t…
Phocuswright was founded in 1994, about 32 years ago, and is headquartered in Norwalk, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Travel Research, with further tags for Market Analysis, Tourism Insights and Hospitality Reports. Products on record for it: Travel Research Reports, Phocal Point Subscription, Open-Access Subscription and Special Projects. Total funding on record is Bootstrapped. Its tagline reads: "Unbiased insights powering the travel industry's future".
- Sector
- Travel Research
- Headquarters
- Norwalk, United States
- Founded
- 1994
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Travel Research Reports, Phocal Point Subscription, Open-Access Subscription, Special Projects
phocuswright.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
phocuswright.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for phocuswright.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to phocuswright.com
Neighbours of #293,277 in our worldwide ranking — each with its own report.
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