Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#98,332
AI visibility: Grade A
84
SEO health: Latest audit
73
Visits
2.9M
per month, estimated
Keywords
136.6K
ranking in Google
Organic share
100%
2.9M organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of peets.com
A snapshot of how peets.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Peet's Coffee started back in 1966 with a simple focus on finding and selling really good coffee and tea. They stick to tough standards for quality and flavor every step of the way. The company sources beans and leaves carefully from places that meet their bar. Over the years this approach has built a loyal following among people who care about what they drink. Customers can buy online or visit their stores for the s…
Our read on the site
Peet's Coffee has a solid SEO score of 92/100, indicating good optimization practices, but it faces critical issues such as the absence of H1 tags and low performance scores. Addressing these issues and leveraging content gaps can significantly enhance visibility and user experience.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
2.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.9M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
155
In the file
Size
8.0K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
136.6K
Found in Google for this domain
Visits they bring
2.9M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Peet's Coffee started back in 1966 with a simple focus on finding and selling really good coffee and tea. They stick to tough standards for quality and flavor every step of the way. The company sources beans and leaves carefully from places that meet their bar. Over the years this approach has built a loyal following among people who care about what they drink. Customers can buy online or visit their stores for the s…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for peets.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #98,332 in our worldwide ranking — each with its own report.
You are looking at one domain. peets.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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2
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
5/8 core fields
92/100
robots ✓ · sitemap ✓
Not detected
Fix these first
Updated Aug 31, 2026
# Peet's Coffee | The Original Craft Coffee Since 1966 ## About Peet's Coffee started back in 1966 with a simple focus on finding and selling really good coffee and tea. They stick to tough standards for quality and flavor every step of the way. The company sources beans and leaves carefully from places that meet their bar. Over the years this approach has built a loyal following among people who care about what they drink. Customers can buy online or visit their stores for the same consistent experience. Peet's keeps its roasting and blending processes tight so every batch tastes right. They offer a range of whole beans, ground coffee, and loose teas that reflect that original commitment. The online shop makes it easy to reorder favorites or try new single-origin options. Staff pay close attention to freshness and how the product is packaged before it ships. This level of care shows up in the way they talk about their products and the standards they publish. Many longtime fans say they first tried Peet's because a friend recommended the taste. The company has grown but still operates with the same standards it set in the beginning. Online sales now sit alongside the physical locations as a core part of how they reach people. They continue to look for growers who can deliver the flavor profiles they want. Tea offerings get the same scrutiny as the coffee side, with strict chec
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Company type
Private