Last updated: September 2026
Global rank: Worldwide · 2026-09
#21,406
AI visibility: Grade A+
94
SEO health: Latest audit
70
Visits
41.7K
per month, estimated
Keywords
5.0K
ranking in Google
Organic share
100%
41.7K organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of panopto.com
panopto.com Web Traffic Statistics
Key findings
- Panopto (Video Platforms) is ranked #21,406 worldwide in our September 2026 domain ranking, inside the top 100,000, up 1,228 places from #22,634 in August 2026.
- It is estimated to receive about 41,700 visits a month from search, 100% of it organic, across 4,991 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 165 lines.
- Its last technical audit scored 70/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #21,406 | ▲ 1,228 |
| August 2026 | #22,634 | ▲ 1,868 |
| July 2026 | #24,502 | ▼ 394 |
| June 2026 | #24,108 | — |
| May 2026 | #24,108 | ▼ 5,831 |
| April 2026 | #18,277 | ▼ 480 |
| March 2026 | #17,797 | ▼ 704 |
| February 2026 | #17,093 | — |
What this company does
Panopto delivers an all-in-one video platform designed for businesses and educational institutions to capture, manage, and share video content effortlessly. Their AI-driven tools automatically transcribe videos, generate captions, and enable smart search so users can find exactly what they need within seconds. The platform supports live streaming, on-demand playback, and seamless integration with learning management…
Our read on the site
The overall SEO health of panopto.com is moderate, with strengths in accessibility and SEO scores, but significant weaknesses in performance and on-page elements. The absence of H1 tags and missing image alt attributes indicate critical areas for improvement to enhance user experience and search engine visibility.
panopto.com Traffic and Visitor Engagement
panopto.com draws an estimated 41,700 visits a month from search engines. Effectively all of it is organic — about 41,700 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 4,991 ranking keywords, that averages roughly 8.4 organic visits per keyword.
Monthly visits
41.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
41.7K
100% of all traffic
Paid visits
1
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
panopto.com AI Visibility
On our AI visibility scale panopto.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
panopto.com LLMS.txt
The llms.txt on panopto.com runs to 165 lines (8,878 characters) across 12 sections, last generated in April 2026. It introduces the site as "Panopto". It tells AI engines the business works in Video Management, Educational Technology, Enterprise Collaboration and AI-Powered Media. It describes 5 products, including Panopto Video, Lecture Capture and Live Stream. Services it lists include Implementation Consulting, Training Workshops, Managed Hosting and Custom Development. The audience it names is Educators, Business Professionals, IT Managers, aged 25-55 (Global). Technologies it mentions include HTTPS, Robots.txt, XML Sitemap, Responsive Viewport and Core Web Vitals Optimized. The keywords it claims start with "AI video tools", "video management", "video collaboration" and "educational video".
Status
Published
AI engines can read it
Lines
165
In the file
Size
8.9K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# Panopto ## About Panopto stands out as a comprehensive video solution tailored for education and business environments where capturing lectures, training sessions, or meetings turns into an asset rather than a chore. AI smarts make every video searchable by what’s said, shown, or even gestured, pulling out key moments instantly. Institutions from community colleges to Ivy Leagues use it to archive classes, while enterprises deploy for onboarding and compliance videos. Live events stream smoothly, with recordings auto-processed for accessibility. Analytics dive into who watches what and how long, guiding better content. Collaboration shines with notes, quizzes, and shared links right on the video timeline. Security locks down content with role-based access and encryption. Integrations plug into LMS, Zoom, Teams without friction. The platform scales from single users to massive deployments handling petabytes. Support walks customers through setup to advanced features. Recent AI upgrades detect faces, summarize talks, and suggest clips. Videos become interactive hubs for Q&A and discussions. Reduced admin time lets creators focus on delivery. Engagement metrics prove it boosts learning outcomes. Panopto isn't just tech; it's a partner in knowledge retention. Global reach serves diverse languages and regulations. Constant updates keep pace with hybrid work trends. Users praise t
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Panopto VideoContact for pricing
- Lecture CaptureIncluded in platform
- Live StreamContact for pricing
- Video AnalyticsAdd-on
- AI Search & InsightsIncluded
Services it tells AI about
- Implementation ConsultingQuote-based
- Training WorkshopsIncluded/Paid
- Managed HostingEnterprise plans
- Custom DevelopmentProject-based
- Compliance AuditsConsulting fees
Competitors it names
Audience it targets
Educators, Business Professionals, IT Managers · 25-55 · Global
Company type
Private
panopto.com Organic Keywords
Google lists panopto.com for about 4,991 keywords, which together bring an estimated 41,700 organic visits a month.
Ranking keywords
5.0K
Found in Google for this domain
Visits they bring
41.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
panopto.com SEO Audit
The latest technical audit of panopto.com scored 70 out of 100 overall. Performance is its weakest area at 42, while accessibility scores highest at 93. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighOptimize Image Alt Attributes
- CriticalImprove Page Load Speed
- MediumEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
panopto.com Competitors and Alternatives
Panopto's company profile names https://www.kaltura.com, https://www.vimeo.com, https://www.wistia.com and https://www.techsmith.com as competitors. Its own llms.txt adds https://www.youtube.com and https://www.zoom.us. Outside its market, the domains ranked closest to it in our worldwide ranking are serif.com, followupboss.com, awsdns-cn-03.cn and omicsonline.org.
panopto.com Company Profile
Panopto delivers an all-in-one video platform designed for businesses and educational institutions to capture, manage, and share video content effortlessly. Their AI-driven tools automatically transcribe videos, generate captions, and enable smart search so users can find exactly what they need within seconds. The platform supports live streaming, on-demand playback, and seamless integration with learning management…
Panopto was founded in 2007, about 19 years ago, and is headquartered in Seattle, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Video Platforms, with further tags for EdTech, Enterprise Software and AI Video Tools. Products on record for it: Panopto Video Platform, Lecture Capture, AI Video Search and Live Streaming. Total funding on record is $70M. Its tagline reads: "Video platform that turns every video into searchable knowledge".
- Sector
- Video Platforms
- Headquarters
- Seattle, United States
- Founded
- 2007
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- $70M
- Products
- Panopto Video Platform, Lecture Capture, AI Video Search, Live Streaming
panopto.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
panopto.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for panopto.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to panopto.com
Neighbours of #21,406 in our worldwide ranking — each with its own report.
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