Last updated: August 2026
Global rank: Worldwide · 2026-08
#290,270
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
2.9K
per month, estimated
Keywords
2.0K
ranking in Google
Organic share
100%
2.9K organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of panmacmillan.com.au
panmacmillan.com.au Web Traffic Statistics
Key findings
- Pan Macmillan Australia (Media, Entertainment & Gaming) is ranked #290,270 worldwide in our August 2026 domain ranking, up 10,709 places from #300,979 in July 2026.
- It is estimated to receive about 2,859 visits a month from search, 100% of it organic, across 1,971 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #290,270 | ▲ 10,709 |
| July 2026 | #300,979 | ▲ 34,751 |
| June 2026 | #335,730 | — |
| May 2026 | #335,730 | ▲ 169,881 |
| April 2026 | #505,611 | ▼ 105,410 |
| March 2026 | #400,201 | ▼ 8,963 |
| February 2026 | #391,238 | — |
What this company does
Pan Macmillan Australia stands as a cornerstone in the nation's literary landscape, championing voices that resonate deeply with readers across the country and beyond. For decades, they've curated an impressive roster of talent, from award-winning novelists crafting intricate tales of the outback to children's authors whose whimsical worlds spark imaginations in young minds. Their commitment shines through in every t…
Our read on the site
The overall SEO health of https://panmacmillan.com.au is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which severely impact the…
panmacmillan.com.au Traffic and Visitor Engagement
panmacmillan.com.au draws an estimated 2,859 visits a month from search engines. Effectively all of it is organic — about 2,859 visits from unpaid results. Spread across 1,971 ranking keywords, that averages roughly 1.5 organic visits per keyword.
Monthly visits
2.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
panmacmillan.com.au AI Visibility
On our AI visibility scale panmacmillan.com.au earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
panmacmillan.com.au LLMS.txt
The llms.txt on panmacmillan.com.au runs to 169 lines (9,023 characters) across 12 sections, last generated in May 2026. It introduces the site as "Home - Pan Macmillan Australia". It tells AI engines the business works in Book Publishing, Australian Literature and Children's Literature. It describes 5 products, including Fiction Novels, Children's Books and Non-Fiction. Services it lists include Author Submissions, Book Distribution, Marketing Campaigns and Event Hosting. The audience it names is Readers, Families, Educators, aged All Ages (Australia). Technologies it mentions include HTTPS and Content Management System. The keywords it claims start with "Pan Macmillan Australia", "Australian books", "book publishing" and "fiction books".
Status
Published
AI engines can read it
Lines
169
In the file
Size
9.0K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Home - Pan Macmillan Australia ## About Pan Macmillan Australia has long been a vital force in bringing the best of local and international literature to eager readers throughout the country. They specialize in discovering and nurturing talent that captures the essence of Australian life, from rugged adventures in the bush to intimate family dramas in bustling cities. Their portfolio brims with works that have topped charts and garnered critical acclaim, proving their eye for what connects with audiences. Children's titles from their list often become family staples, filled with vibrant illustrations and morals that stick. Fiction offerings range from page-turners to profound explorations of identity and history. Non-fiction dives into biographies, memoirs, and cultural insights that educate as much as they inspire. They prioritize stories by underrepresented voices, enriching the national conversation. Distribution reaches major chains, independents, and online platforms seamlessly. Digital formats ensure accessibility for modern readers on the go. Author tours and festivals amplify buzz around new releases. Their team of editors polishes manuscripts into polished gems ready for the spotlight. Marketing campaigns leverage social media and partnerships for maximum reach. Book club editions and reading guides enhance group experiences. Sustainability efforts include eco-frien
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fiction NovelsContact for pricing
- Children's BooksContact for pricing
- Non-FictionContact for pricing
- EbooksContact for pricing
- AudiobooksContact for pricing
Services it tells AI about
- Author Submissions
- Book Distribution
- Marketing Campaigns
- Event Hosting
- Rights Licensing
Competitors it names
Audience it targets
Readers, Families, Educators · All Ages · Australia
Company type
Private
panmacmillan.com.au Organic Keywords
Google lists panmacmillan.com.au for about 1,971 keywords, which together bring an estimated 2,859 organic visits a month.
Ranking keywords
2.0K
Found in Google for this domain
Visits they bring
2.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
panmacmillan.com.au SEO Audit
The latest technical audit of panmacmillan.com.au scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt File
- HighDevelop Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
panmacmillan.com.au Competitors and Alternatives
Pan Macmillan Australia's company profile names https://allenandunwin.com, https://harpercollins.com.au, https://textpublishing.com.au and https://randomhouse.com.au as competitors. Its own llms.txt adds https://simonandschuster.com.au and https://blackincbooks.com. Outside its market, the domains ranked closest to it in our worldwide ranking are amigos-share.club, libcloud.jp, rsnpzd.xyz and xneox.com.
panmacmillan.com.au Company Profile
Pan Macmillan Australia stands as a cornerstone in the nation's literary landscape, championing voices that resonate deeply with readers across the country and beyond. For decades, they've curated an impressive roster of talent, from award-winning novelists crafting intricate tales of the outback to children's authors whose whimsical worlds spark imaginations in young minds. Their commitment shines through in every t…
Pan Macmillan Australia was founded in 1980, about 46 years ago, and is headquartered in Sydney, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Book Publishing, Australian Literature and Children's Books. Products on record for it: Fiction Books, Children's Books, Non-Fiction and Ebooks. Its tagline reads: "Proudly publishing Australia's most inspired, acclaimed, and bestselling authors".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Sydney, Australia
- Founded
- 1980
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Fiction Books, Children's Books, Non-Fiction, Ebooks
panmacmillan.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
panmacmillan.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for panmacmillan.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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