Last updated: August 2026

Aug 2026

panmacmillan.com.au — August 2026 traffic, keywords & AI visibility

Pan Macmillan AustraliaMedia, Entertainment & Gaming

Global rank: Worldwide · 2026-08

#290,270

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

2.9K

per month, estimated

Keywords

2.0K

ranking in Google

Organic share

100%

2.9K organic visits

LLMS.txt

Published

169 lines AI engines can read

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panmacmillan.com.au Web Traffic Statistics

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Key findings

  • Pan Macmillan Australia (Media, Entertainment & Gaming) is ranked #290,270 worldwide in our August 2026 domain ranking, up 10,709 places from #300,979 in July 2026.
  • It is estimated to receive about 2,859 visits a month from search, 100% of it organic, across 1,971 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
panmacmillan.com.au global rank history
MonthRankMove
August 2026#290,270▲ 10,709
July 2026#300,979▲ 34,751
June 2026#335,730—
May 2026#335,730▲ 169,881
April 2026#505,611▼ 105,410
March 2026#400,201▼ 8,963
February 2026#391,238—

What this company does

Pan Macmillan Australia stands as a cornerstone in the nation's literary landscape, championing voices that resonate deeply with readers across the country and beyond. For decades, they've curated an impressive roster of talent, from award-winning novelists crafting intricate tales of the outback to children's authors whose whimsical worlds spark imaginations in young minds. Their commitment shines through in every t…

Our read on the site

The overall SEO health of https://panmacmillan.com.au is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which severely impact the…

Media, Entertainment & GamingBook PublishingAustralian LiteratureChildren's BooksFiction BooksChildren's Books

panmacmillan.com.au Traffic and Visitor Engagement

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panmacmillan.com.au draws an estimated 2,859 visits a month from search engines. Effectively all of it is organic — about 2,859 visits from unpaid results. Spread across 1,971 ranking keywords, that averages roughly 1.5 organic visits per keyword.

Monthly visits

2.9K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

2.9K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

panmacmillan.com.au AI Visibility

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On our AI visibility scale panmacmillan.com.au earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

panmacmillan.com.au LLMS.txt

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The llms.txt on panmacmillan.com.au runs to 169 lines (9,023 characters) across 12 sections, last generated in May 2026. It introduces the site as "Home - Pan Macmillan Australia". It tells AI engines the business works in Book Publishing, Australian Literature and Children's Literature. It describes 5 products, including Fiction Novels, Children's Books and Non-Fiction. Services it lists include Author Submissions, Book Distribution, Marketing Campaigns and Event Hosting. The audience it names is Readers, Families, Educators, aged All Ages (Australia). Technologies it mentions include HTTPS and Content Management System. The keywords it claims start with "Pan Macmillan Australia", "Australian books", "book publishing" and "fiction books".

Status

Published

AI engines can read it

Lines

169

In the file

Size

9.0K

Characters

Sections

12

Updated May 10, 2026

What the file says

# Home - Pan Macmillan Australia

## About
Pan Macmillan Australia has long been a vital force in bringing the best of local and international literature to eager readers throughout the country. They specialize in discovering and nurturing talent that captures the essence of Australian life, from rugged adventures in the bush to intimate family dramas in bustling cities. Their portfolio brims with works that have topped charts and garnered critical acclaim, proving their eye for what connects with audiences. Children's titles from their list often become family staples, filled with vibrant illustrations and morals that stick. Fiction offerings range from page-turners to profound explorations of identity and history. Non-fiction dives into biographies, memoirs, and cultural insights that educate as much as they inspire. They prioritize stories by underrepresented voices, enriching the national conversation. Distribution reaches major chains, independents, and online platforms seamlessly. Digital formats ensure accessibility for modern readers on the go. Author tours and festivals amplify buzz around new releases. Their team of editors polishes manuscripts into polished gems ready for the spotlight. Marketing campaigns leverage social media and partnerships for maximum reach. Book club editions and reading guides enhance group experiences. Sustainability efforts include eco-frien

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Book PublishingAustralian LiteratureChildren's Literature

Keywords it claims

Pan Macmillan AustraliaAustralian booksbook publishingfiction bookschildren's booksbest-selling authorsbook recommendationsAustralian literaturebook club questionsauthor events in Australia

Technologies

HTTPSContent Management System

Products it tells AI about

  • Fiction NovelsContact for pricing
  • Children's BooksContact for pricing
  • Non-FictionContact for pricing
  • EbooksContact for pricing
  • AudiobooksContact for pricing

Services it tells AI about

  • Author Submissions
  • Book Distribution
  • Marketing Campaigns
  • Event Hosting
  • Rights Licensing

Competitors it names

https://allenandunwin.comhttps://harpercollins.com.auhttps://textpublishing.com.auhttps://randomhouse.com.auhttps://simonandschuster.com.auhttps://blackincbooks.com

Audience it targets

Readers, Families, Educators · All Ages · Australia

Company type

Private

panmacmillan.com.au Organic Keywords

See all keywords

Google lists panmacmillan.com.au for about 1,971 keywords, which together bring an estimated 2,859 organic visits a month.

Ranking keywords

2.0K

Found in Google for this domain

Visits they bring

2.9K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Media, Entertainment & GamingBook PublishingAustralian LiteratureChildren's BooksFiction BooksChildren's BooksNon-FictionEbooks

panmacmillan.com.au SEO Audit

Open full SEO report

The latest technical audit of panmacmillan.com.au scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 Tags
  • HighCreate Robots.txt File
  • HighDevelop Sitemap.xml

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

panmacmillan.com.au Competitors and Alternatives

Compare competitors

Pan Macmillan Australia's company profile names https://allenandunwin.com, https://harpercollins.com.au, https://textpublishing.com.au and https://randomhouse.com.au as competitors. Its own llms.txt adds https://simonandschuster.com.au and https://blackincbooks.com. Outside its market, the domains ranked closest to it in our worldwide ranking are amigos-share.club, libcloud.jp, rsnpzd.xyz and xneox.com.

https://allenandunwin.com
https://harpercollins.com.au
https://textpublishing.com.au
https://randomhouse.com.au
https://simonandschuster.com.au
https://blackincbooks.com

panmacmillan.com.au Company Profile

View full profile

Pan Macmillan Australia stands as a cornerstone in the nation's literary landscape, championing voices that resonate deeply with readers across the country and beyond. For decades, they've curated an impressive roster of talent, from award-winning novelists crafting intricate tales of the outback to children's authors whose whimsical worlds spark imaginations in young minds. Their commitment shines through in every t…

Pan Macmillan Australia was founded in 1980, about 46 years ago, and is headquartered in Sydney, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Book Publishing, Australian Literature and Children's Books. Products on record for it: Fiction Books, Children's Books, Non-Fiction and Ebooks. Its tagline reads: "Proudly publishing Australia's most inspired, acclaimed, and bestselling authors".

Media, Entertainment & GamingBook PublishingAustralian LiteratureChildren's Books
Sector
Media, Entertainment & Gaming
Headquarters
Sydney, Australia
Founded
1980
Employees
51-200
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Fiction Books, Children's Books, Non-Fiction, Ebooks

panmacmillan.com.au Traffic by Country

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Top customer markets

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No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to panmacmillan.com.au

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