Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#111,776
AI visibility: Grade A+
91
SEO health: Latest audit
82
Visits
607.4K
per month, estimated
Keywords
33.9K
ranking in Google
Organic share
100%
607.4K organic visits
LLMS.txt
Published
164 lines AI engines can read
You're seeing the free preview of oxo.com
A snapshot of how oxo.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
OXO is a leading designer and manufacturer of innovative kitchen tools and housewares that make everyday tasks easier and more comfortable. Founded with a focus on universal design principles, the company pioneered the Good Grips line of products featuring soft, non-slip handles suitable for all users, including those with limited dexterity. OXO's product portfolio spans utensils, storage solutions, baking tools, bar…
Our read on the site
The overall SEO health of oxo.com is strong, with high performance and accessibility scores. However, there are significant opportunities for improvement in best practices and SEO optimizations, particularly in content gaps and technical enhancements.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
607.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
607.4K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
164
In the file
Size
7.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
33.9K
Found in Google for this domain
Visits they bring
607.4K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
OXO is a leading designer and manufacturer of innovative kitchen tools and housewares that make everyday tasks easier and more comfortable. Founded with a focus on universal design principles, the company pioneered the Good Grips line of products featuring soft, non-slip handles suitable for all users, including those with limited dexterity. OXO's product portfolio spans utensils, storage solutions, baking tools, bar…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for oxo.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #111,776 in our worldwide ranking — each with its own report.
You are looking at one domain. oxo.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Apr 21, 2026
# oxo.com ## About OXO specializes in designing and producing high-quality kitchen tools and housewares that prioritize user comfort and functionality. The company's flagship Good Grips products feature cushioned, non-slip handles ideal for wet hands or limited strength. OXO offers a wide range including prep tools, storage, cookware accessories, and cleaning items. They cater to everyday consumers seeking durable, innovative solutions for meal prep and organization. OXO's universal design philosophy ensures accessibility for all ages and abilities. Products undergo extensive testing for performance and ergonomics. The brand is available via major retailers and online direct-to-consumer sales. OXO focuses on sustainability with eco-friendly materials and packaging. Their portfolio includes tot line for children and pro tools for enthusiasts. Customer-centric innovation drives continuous product evolution. OXO enhances kitchen experiences through intuitive designs. Global distribution supports diverse markets. Awards highlight their design excellence. OXO builds trust with reliable quality and warranties. Expansion into appliances broadens offerings. Feedback loops refine usability. Inclusive products aid aging-in-place. OXO simplifies daily routines effectively. Partnerships amplify reach. The company embodies practical innovation. **Areas of Work:** Housewares, Kitchenware,
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Excellent
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Home cooks, families, seniors · 25-65 · North America, Europe, Global
Company type
Private