opentable.com — September 2026 traffic, keywords & AI visibility

Search engines send opentable.com an estimated 36.6 million visits a month. Effectively all of it is organic — about 36.6 million visits from unpaid results. Paid search contributes only about 31,400 visits a month. Spread across 1.8 million ranking keywords, that averages roughly 20 organic visits per keyword.

opentable.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (18/20).

The llms.txt on opentable.com runs to 150 lines (8,826 characters) across 12 sections, last generated in August 2026. It introduces the site as "Book online, read restaurant reviews from diners, and earn points towards free meals.". It tells AI engines the business works in Travel, Hospitality & Food Services; Software & Internet; and Marketing, Sales & Customer Experience. It describes 4 products, with prices such as OpenTable Diners Platform at Free for diners, OpenTable Rewards at Free with bookings and OpenTable Mobile App at Free. Services it lists include Reservation Hosting, Review Aggregation and Marketing Visibility. Technologies it mentions include iOS App, Android App, Web Platform and Real-time Database. The keywords it claims start with "restaurant reservations", "table booking", "real-time availability" and "diner reviews". It gives the company type as Acquired.

# Book online, read restaurant reviews from diners, and earn points towards free meals.

## About
OpenTable runs an online platform that lets diners search for restaurants, check real-time table availability, and make reservations without picking up the phone. The site also shows reviews from other customers and runs a points program where bookings can lead to free meals at participating spots. It focuses mainly on fine dining places but includes many other types of restaurants depending on the city or neighborhood. Everyday people who want to plan meals out use it to compare options and avoid long waits. Restaurant operators rely on it to manage bookings, reduce no-shows, and reach more guests. It handles both routine dinners and special events, giving restaurants a steady stream of reservations they might not get through walk-ins or direct calls alone. The main draw is how it bundles booking, reviews, and rewards into one straightforward experience. Diners can see open times at a glance, read recent feedback, and earn points toward future meals, which encourages repeat use. Restaurants gain a simple way to stay visible and organized without extra staff time spent on the phone. This setup makes planning easier for customers and helps keep tables filled for the businesses listed on the site. The service works for two groups at once by connecting demand with supply in real time.

Google lists opentable.com for about 1.8 million keywords, which together bring an estimated 36.6 million organic visits a month.

The latest technical audit of opentable.com scored 73 out of 100 overall. Performance is its weakest area at 26, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

OpenTable's company profile names resy.com, tock.com, sevenrooms.com and yelp.com as competitors. Its own llms.txt adds tripadvisor.com and grubhub.com. Outside its market, the domains ranked closest to it in our worldwide ranking are westernunion.com, iotbing.com, betterstackdata.com and hyundai.com.

resy.com

tock.com

sevenrooms.com

yelp.com

tripadvisor.com

grubhub.com