obi.ch — September 2026 traffic, keywords & AI visibility

Search engines send obi.ch an estimated 111 visits a month. Effectively all of it is organic — about 111 visits from unpaid results. Spread across 147 ranking keywords, that averages roughly 0.8 organic visits per keyword.

obi.ch scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

The llms.txt on obi.ch runs to 81 lines (5,755 characters) across 12 sections, last generated in May 2026. It introduces the site as "OBI - Home Improvement & DIY Store Switzerland". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Home Improvement Retail; and DIY Tools. It describes 5 products, including Cordless Drill Kit, Garden Tool Set and LED Smart Bulbs. Services it lists include Tool Rental, Delivery Service, Project Planning Consultation and Workshop Classes. The audience it names is Homeowners and DIY enthusiasts, aged 25-65 (Switzerland). Technologies it mentions include E-commerce Platform, Inventory Management System and Customer Relationship Management. The keywords it claims start with "home improvement", "DIY tools", "gardening supplies" and "home renovation".

# OBI - Home Improvement & DIY Store Switzerland

## About
OBI is a leading Swiss home improvement retailer that has been helping customers with their DIY projects and home renovations for decades. The company operates large-format stores across Switzerland offering an extensive range of tools, building materials, gardening supplies, and interior design products. OBI focuses on providing practical solutions for both professional tradespeople and enthusiastic homeowners who want to improve their living spaces. Their stores are designed to make shopping easy with clear product categories, expert advice counters, and hands-on workshops that teach customers new skills. The business model centers on stocking high-quality products at competitive prices while maintaining strong supplier relationships that ensure consistent availability. OBI serves a diverse customer base ranging from first-time homeowners tackling their initial renovation to experienced contractors managing large-scale projects. The company emphasizes sustainable living by offering eco-friendly alternatives and energy-efficient solutions that help customers reduce their environmental footprint. Their product range covers everything from basic hand tools and power equipment to sophisticated smart home technology and outdoor living furniture. OBI maintains a strong digital presence that complements their physical stores

Google lists obi.ch for about 147 keywords, which together bring an estimated 111 organic visits a month.

The latest technical audit of obi.ch scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

OBI's company profile names https://www.bauhaus.ch, https://www.leroymerlin.ch, https://www.hornbach.ch and https://www.ikea.ch as competitors. Its own llms.txt adds https://www.jumbo.ch and https://www.castorama.fr. Outside its market, the domains ranked closest to it in our worldwide ranking are 3eer2myz58ekft5q4bwg.co, bruxelles.be, oglasnik.hr and avxforum.hu.

https://www.bauhaus.ch

https://www.leroymerlin.ch

https://www.hornbach.ch

https://www.ikea.ch

https://www.jumbo.ch

https://www.castorama.fr