Last updated: September 2026
Global rank: Worldwide · 2026-09
#3,257
AI visibility: Grade C
64
SEO health: Not audited
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Visits
73.1K
per month, estimated
Keywords
3.0K
ranking in Google
Organic share
100%
73.1K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of nianticlabs.com
nianticlabs.com Web Traffic Statistics
Key findings
- Niantic Labs (Augmented Reality) is ranked #3,257 worldwide in our September 2026 domain ranking, inside the top 10,000, down 8 places from #3,249 in August 2026.
- It is estimated to receive about 73,100 visits a month from search, 100% of it organic, across 2,955 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 150 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #3,257 | ▼ 8 |
| August 2026 | #3,249 | ▲ 2 |
| July 2026 | #3,251 | ▲ 249 |
| June 2026 | #3,500 | — |
| May 2026 | #3,500 | ▼ 218 |
| April 2026 | #3,282 | ▲ 108 |
| March 2026 | #3,390 | ▲ 141 |
| February 2026 | #3,531 | — |
What this company does
Niantic creates games that overlay digital elements onto the real world through mobile devices. Players use their phones to interact with virtual objects and characters placed in actual locations, requiring them to move around neighborhoods, parks, and cities to progress. The company has released several titles over the years that build on this idea, including ones involving collecting and battling fantastical beings…
nianticlabs.com Traffic and Visitor Engagement
Search engines send nianticlabs.com an estimated 73,100 visits a month. Effectively all of it is organic — about 73,100 visits from unpaid results. Spread across 2,955 ranking keywords, that averages roughly 25 organic visits per keyword.
Monthly visits
73.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
73.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nianticlabs.com AI Visibility
nianticlabs.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
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- → Run a full SEO scan — technical health is unscored until then.
nianticlabs.com LLMS.txt
The llms.txt on nianticlabs.com runs to 150 lines (7,222 characters) across 12 sections, last generated in March 2026. It introduces the site as "Niantic Labs Official Website". It tells AI engines the business works in Augmented Reality, Gaming and Technology. It describes 4 products, with prices such as Pokémon GO at Free with in-app purchases, Ingress at Free with in-app purchases and Harry Potter: Wizards Unite at Free with in-app purchases. Services it lists include AR Consulting and Location-Based Event Hosting. The audience it names is Gamers, Tech Enthusiasts, Families, Young Adults, aged 13-35 (Global). Technologies it mentions include Unity, C#, AWS, Google Cloud and ARCore. The keywords it claims start with "augmented reality", "AR gaming", "Pokémon GO" and "location-based games".
Status
Published
AI engines can read it
Lines
150
In the file
Size
7.2K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# Niantic Labs Official Website ## About Niantic Labs is a pioneering augmented reality (AR) company dedicated to creating immersive experiences that merge digital and physical worlds. Renowned for its flagship game Pokémon GO, Niantic uses location-based technology to inspire exploration and real-world social interactions. The company serves millions of users globally with innovative AR games and applications. Its mission is to foster meaningful connections through technology and gaming. **Areas of Work:** Augmented Reality, Gaming, Technology ## Things to Remember - **Website:** https://nianticlabs.com - **Address:** 799 Market St, San Francisco, CA 94103, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 800 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Pokémon GO** (Free with in-app purchases): A location-based augmented reality game that encourages players to explore real-world locations to catch Pokémon, battle in gyms, and participate in community events. - **Ingress** (Free with in-app purchases): A location-based AR game where players choose factions and compete to control virtual portals linked to real-world landmarks. - **Harry Potter: Wizards Unite** (Free with in-
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Pokémon GOFree with in-app purchases
- IngressFree with in-app purchases
- Harry Potter: Wizards UniteFree with in-app purchases
- Niantic PlatformContact for pricing
Services it tells AI about
- AR ConsultingContact for quote
- Location-Based Event HostingContact for quote
Competitors it names
Audience it targets
Gamers, Tech Enthusiasts, Families, Young Adults · 13-35 · Global
Company type
Private · actively hiring
nianticlabs.com Organic Keywords
Google lists nianticlabs.com for about 2,955 keywords, which together bring an estimated 73,100 organic visits a month.
Ranking keywords
3.0K
Found in Google for this domain
Visits they bring
73.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nianticlabs.com Competitors and Alternatives
Niantic Labs's company profile names zombiesrun.com, ingress.com and nextgames.com as competitors. Its own llms.txt adds snap.com and unity.com. Outside its market, the domains ranked closest to it in our worldwide ranking are awsdns-24.com, unep.org, billboard.com and metro.co.uk.
nianticlabs.com Company Profile
Niantic creates games that overlay digital elements onto the real world through mobile devices. Players use their phones to interact with virtual objects and characters placed in actual locations, requiring them to move around neighborhoods, parks, and cities to progress. The company has released several titles over the years that build on this idea, including ones involving collecting and battling fantastical beings…
Founded in 2010 (about 16 years ago), Niantic Labs is based in San Francisco, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by John Hanke. Its profile files it under Augmented Reality, with further tags for Gaming, Technology and B2C. Products on record for it: Pokémon GO, Ingress and Harry Potter: Wizards Unite. Reported revenue is $1.2B (2022), and total funding is listed at $300M. Its tagline reads: "Building the world's most engaging augmented reality experiences.".
- Sector
- Augmented Reality
- Headquarters
- San Francisco, United States
- Founded
- 2010
- Employees
- 501-1000
- Revenue
- $1.2B (2022)
- Funding
- $300M
- Founders
- John Hanke
- Products
- Pokémon GO, Ingress, Harry Potter: Wizards Unite
nianticlabs.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nianticlabs.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nianticlabs.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
nianticlabs.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
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