Last updated: September 2026
Global rank: Worldwide · 2026-09
#11,959
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
250.3K
per month, estimated
Keywords
24.1K
ranking in Google
Organic share
100%
250.3K organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of ni.com
ni.com Web Traffic Statistics
Key findings
- NI (Test and Measurement) is ranked #11,959 worldwide in our September 2026 domain ranking, inside the top 100,000, down 1,490 places from #10,469 in August 2026.
- It is estimated to receive about 250,300 visits a month from search, 100% of it organic, across 24,100 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 153 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #11,959 | ▼ 1,490 |
| August 2026 | #10,469 | ▲ 2,615 |
| July 2026 | #13,084 | ▲ 1,177 |
| June 2026 | #14,261 | — |
| May 2026 | #14,261 | ▼ 939 |
| April 2026 | #13,322 | ▼ 527 |
| March 2026 | #12,795 | ▼ 1,516 |
| February 2026 | #11,279 | — |
What this company does
National Instruments, known as NI, develops hardware and software that engineers use to measure signals, run tests, and build automated systems. Their products range from data acquisition devices and modular instruments to programming environments that let users connect sensors, control equipment, and process results in one workflow. This combination supports tasks like validating electronic designs, monitoring produ…
ni.com Traffic and Visitor Engagement
ni.com draws an estimated 250,300 visits a month from search engines. Effectively all of it is organic — about 250,300 visits from unpaid results. Paid search contributes only about 52 visits a month. Spread across 24,100 ranking keywords, that averages roughly 10 organic visits per keyword.
Monthly visits
250.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
250.3K
100% of all traffic
Paid visits
52
0.02% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ni.com AI Visibility
On our AI visibility scale ni.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
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- → Run a full SEO scan — technical health is unscored until then.
ni.com LLMS.txt
The llms.txt on ni.com runs to 153 lines (6,779 characters) across 12 sections, last generated in March 2026. It introduces the site as "NI - Automated Test and Measurement Systems". It tells AI engines the business works in Test and Measurement, Automation and Software Development. It describes 4 products, including LabVIEW, TestStand and PXI Systems. Services it lists include System Integration Services, Technical Support and Training and Certification. The audience it names is Engineers, Scientists, R&D Teams, Businesses, aged 25-54 (Global). Technologies it mentions include C++, Python, .NET, Embedded Systems and Cloud Infrastructure. The keywords it claims start with "automated testing", "measurement systems", "LabVIEW" and "TestStand". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
153
In the file
Size
6.8K
Characters
Sections
12
Updated Mar 9, 2026
What the file says
# NI - Automated Test and Measurement Systems ## About NI is a global leader in automated test and measurement systems, delivering innovative hardware and software solutions for engineers and scientists. The company empowers customers across industries like automotive, aerospace, and telecommunications to accelerate productivity and streamline product development. With a focus on advancing technology, NI helps clients achieve their engineering goals efficiently and effectively. **Areas of Work:** Test and Measurement, Automation, Software Development ## Things to Remember - **Website:** https://ni.com - **Address:** 11500 North Mopac Expressway, Austin, TX 78759, United States - **Contact:** [email protected] - **Phone:** +1-512-683-0100 - **Hours:** Mon-Fri: 8AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 7000 employees - **Revenue:** $1.3B - **Hiring Status:** Yes, actively hiring ## Products - **LabVIEW** (Contact for pricing): A graphical programming environment used for data acquisition, instrument control, and industrial automation. - **TestStand** (Contact for pricing): A test management software designed to help develop, execute, and deploy automated test systems. - **PXI Systems** (Contact for pricing): Modular instrumentation platforms for high-performance test, measurement, and control applications. - **CompactRIO
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- LabVIEWContact for pricing
- TestStandContact for pricing
- PXI SystemsContact for pricing
- CompactRIOContact for pricing
Services it tells AI about
- System Integration ServicesContact for quote
- Technical SupportContact for quote
- Training and CertificationContact for quote
Competitors it names
Audience it targets
Engineers, Scientists, R&D Teams, Businesses · 25-54 · Global
Company type
Public · actively hiring
ni.com Organic Keywords
Google lists ni.com for about 24,100 keywords, which together bring an estimated 250,300 organic visits a month.
Ranking keywords
24.1K
Found in Google for this domain
Visits they bring
250.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ni.com Competitors and Alternatives
NI's company profile names keysight.com, teledyne.com and anritsu.com as competitors. Its own llms.txt adds rohde-schwarz.com and tektronix.com. Outside its market, the domains ranked closest to it in our worldwide ranking are srmdata-eur.com, kpn.net, viettelidc.com.vn and theiet.org.
ni.com Company Profile
National Instruments, known as NI, develops hardware and software that engineers use to measure signals, run tests, and build automated systems. Their products range from data acquisition devices and modular instruments to programming environments that let users connect sensors, control equipment, and process results in one workflow. This combination supports tasks like validating electronic designs, monitoring produ…
NI was founded in 1976, about 50 years ago, and is headquartered in Austin, United States. Its workforce is listed as more than 5,001 employees. It was founded by James Truchard. Its profile files it under Test and Measurement, with further tags for Automation, Software Development and B2B. Products on record for it: LabVIEW, TestStand, PXI Systems and CompactRIO. Reported revenue is $1.3B (2022). Its tagline reads: "Innovating Measurement and Automation Solutions".
- Sector
- Test and Measurement
- Headquarters
- Austin, United States
- Founded
- 1976
- Employees
- 5001+
- Revenue
- $1.3B (2022)
- Funding
- Not Disclosed
- Founders
- James Truchard
- Products
- LabVIEW, TestStand, PXI Systems, CompactRIO
ni.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ni.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ni.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
ni.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
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Neighbours of #11,959 in our worldwide ranking — each with its own report.
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