Last updated: September 2026
Global rank: Worldwide · 2026-09
#11,593
AI visibility: Grade A+
97
SEO health: Latest audit
95
Visits
154.7K
per month, estimated
Keywords
66.3K
ranking in Google
Organic share
100%
154.7K organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of newindianexpress.com
newindianexpress.com Company Profile
The New Indian Express stands as one of India's most trusted English-language daily newspapers, delivering comprehensive coverage of national and international events. Founded decades ago, it has evolved into a leading digital news platform, offering breaking stories, in-depth analysis, and multimedia content across politics, business, sports, and entertainment. Readers turn to it for unbiased reporting that cuts thr…
The New Indian Express was founded in 1977, about 49 years ago, and is headquartered in Chennai, India. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under News Media, with further tags for Digital Publishing, Journalism and Online News. Products on record for it: Digital News Portal, Epaper Subscription and Mobile News App. Total funding on record is Bootstrapped. Its tagline reads: "Bringing you the latest news from India and around the world, every day".
- Sector
- News Media
- Headquarters
- Chennai, India
- Founded
- 1977
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Digital News Portal, Epaper Subscription, Mobile News App
newindianexpress.com Web Traffic Statistics
Key findings
- The New Indian Express (News Media) is ranked #11,593 worldwide in our September 2026 domain ranking, inside the top 100,000, down 218 places from #11,375 in August 2026.
- It is estimated to receive about 154,700 visits a month from search, 100% of it organic, across 66,300 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 153 lines.
- Its last technical audit scored 95/100, with "Implement llms.txt for Link Management" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #11,593 | ▼ 218 |
| August 2026 | #11,375 | ▲ 663 |
| July 2026 | #12,038 | ▲ 18 |
| June 2026 | #12,056 | — |
| May 2026 | #12,056 | ▼ 235 |
| April 2026 | #11,821 | ▲ 140 |
| March 2026 | #11,961 | ▲ 38 |
| February 2026 | #11,999 | — |
What this company does
The New Indian Express stands as one of India's most trusted English-language daily newspapers, delivering comprehensive coverage of national and international events. Founded decades ago, it has evolved into a leading digital news platform, offering breaking stories, in-depth analysis, and multimedia content across politics, business, sports, and entertainment. Readers turn to it for unbiased reporting that cuts thr…
Our read on the site
The New Indian Express demonstrates strong SEO health with a perfect SEO score of 100/100 and high performance metrics. However, there are opportunities for content expansion and technical enhancements that could further improve visibility and user experience.
newindianexpress.com Traffic and Visitor Engagement
newindianexpress.com draws an estimated 154,700 visits a month from search engines. Effectively all of it is organic — about 154,700 visits from unpaid results. Spread across 66,300 ranking keywords, that averages roughly 2.3 organic visits per keyword.
Monthly visits
154.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
154.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
newindianexpress.com AI Visibility
On our AI visibility scale newindianexpress.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
newindianexpress.com LLMS.txt
The llms.txt on newindianexpress.com runs to 153 lines (6,880 characters) across 12 sections, last generated in April 2026. It introduces the site as "New Indian Express". It tells AI engines the business works in News Media, Digital Publishing and Journalism. It describes 4 products, with prices such as Online News Portal at Free / Premium Subscription, Epaper at $5/month and Mobile App at Free. Services it lists include Digital Advertising, Event Coverage, Custom Content and Syndication. The audience it names is Educated urban Indians, professionals, aged 25-54 (India, South Asia). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, Sitemap.xml and Google Analytics. The keywords it claims start with "India News", "Latest News", "Today's News" and "World News".
Status
Published
AI engines can read it
Lines
153
In the file
Size
6.9K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# New Indian Express ## About The New Indian Express is a powerhouse in Indian journalism, churning out daily news that hits hard on politics, business, cricket, Bollywood, and everything in between. It's got that old-school newspaper vibe but supercharged for the digital age, with live blogs, videos, and epaper that lets you flip pages on your phone. Serving millions across India and NRIs worldwide, it digs deep into stories others skim over, from government scandals to market crashes. Trust is key here—they fact-check relentlessly in a world full of clickbait. South India gets extra love with regional editions, but national and global news keeps it broad. Subscriptions bring premium content, ads fuel the free reads, and social buzz amplifies reach. Podcasts and influencers add fresh flavors for Gen Z. Awards pile up for bold reporting. It's not just news; it's conversation starter for chai-time debates. Growth in app downloads shows mobile-first savvy. Sustainability pushes and community events build loyalty. Future? More data-driven stories and VR maybe. Bottom line: if you want real India pulse, this is it. **Areas of Work:** News Media, Digital Publishing, Journalism ## Things to Remember - **Website:** https://newindianexpress.com - **Address:** Chennai, Tamil Nadu, India - **Contact:** - **Phone:** - **Hours:** 24/7 - **Timezone:** IST - **Currency:** INR - **Compan
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Online News PortalFree / Premium Subscription
- Epaper$5/month
- Mobile AppFree
- NIE PodcastsFree
Services it tells AI about
- Digital AdvertisingContact for pricing
- Event CoverageCustom
- Custom ContentContact for pricing
- SyndicationNegotiable
Competitors it names
Audience it targets
Educated urban Indians, professionals · 25-54 · India, South Asia
Company type
Private
newindianexpress.com Organic Keywords
Google lists newindianexpress.com for about 66,300 keywords, which together bring an estimated 154,700 organic visits a month.
Ranking keywords
66.3K
Found in Google for this domain
Visits they bring
154.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
newindianexpress.com SEO Audit
The latest technical audit of newindianexpress.com scored 95 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- HighImplement llms.txt for Link Management
- CriticalExpand Content on Climate Change
- HighOptimize Meta Descriptions for Key Pages
- MediumCreate Local Event Calendar
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
newindianexpress.com Competitors and Alternatives
The New Indian Express's company profile names https://timesofindia.indiatimes.com, https://www.hindustantimes.com, https://www.thehindu.com and https://www.ndtv.com as competitors. Its own llms.txt adds https://www.firstpost.com and https://www.indiatoday.in. Outside its market, the domains ranked closest to it in our worldwide ranking are harness.io, turktelekom.com.tr, ewg.org and reasonsecurity.com.
newindianexpress.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
newindianexpress.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for newindianexpress.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #11,593 in our worldwide ranking — each with its own report.
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