Last updated: September 2026
Global rank: Worldwide · 2026-09
#84,481
AI visibility: Grade A
85
SEO health: Latest audit
84
Visits
731.7K
per month, estimated
Keywords
19.2K
ranking in Google
Organic share
100%
731.5K organic visits
LLMS.txt
Published
161 lines AI engines can read
You're seeing the free preview of neutrogena.com
neutrogena.com Web Traffic Statistics
Key findings
- Neutrogena (Personal Care) is ranked #84,481 worldwide in our September 2026 domain ranking, inside the top 100,000, up 2,738 places from #87,219 in August 2026.
- It is estimated to receive about 731,700 visits a month from search, 100% of it organic, across 19,200 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 161 lines.
- Its last technical audit scored 84/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #84,481 | ▲ 2,738 |
| August 2026 | #87,219 | ▼ 5,250 |
| July 2026 | #81,969 | ▼ 2,698 |
| June 2026 | #79,271 | — |
| May 2026 | #79,271 | ▼ 6,177 |
| April 2026 | #73,094 | ▼ 5,011 |
| March 2026 | #68,083 | ▼ 3,018 |
| February 2026 | #65,065 | — |
What this company does
Neutrogena creates skincare products designed to support healthier skin through everyday use. The company offers cleansers, moisturizers, acne treatments, and sun protection items that target a range of common concerns such as oiliness, dryness, and irritation. These formulas are put together based on guidance from dermatologists, ensuring they work well across different skin types and help users maintain a balanced…
Our read on the site
Significant improvements needed.
neutrogena.com Traffic and Visitor Engagement
Search engines send neutrogena.com an estimated 731,700 visits a month. Effectively all of it is organic — about 731,500 visits from unpaid results. Paid search contributes only about 139 visits a month. Spread across 19,200 ranking keywords, that averages roughly 38 organic visits per keyword.
Monthly visits
731.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
731.5K
100% of all traffic
Paid visits
139
0.02% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
neutrogena.com AI Visibility
neutrogena.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
neutrogena.com LLMS.txt
The llms.txt on neutrogena.com runs to 161 lines (6,811 characters) across 12 sections, last generated in April 2026. It introduces the site as "Neutrogena - Skincare Solutions". It tells AI engines the business works in Personal Care, Skincare and Health & Beauty. It describes 5 products, with prices such as Hydro Boost Water Gel at $24.99, Ultra Gentle Daily Cleanser at $12.99 and Neutrogena Ultra Sheer Dry-Touch Sunscreen at $10.99. The audience it names is Consumers interested in skincare, Health-conscious individuals, Dermatology patients, aged All ages (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "skin care products", "healthy skin", "dermatologist-recommended" and "Neutrogena products".
Status
Published
AI engines can read it
Lines
161
In the file
Size
6.8K
Characters
Sections
12
Updated Apr 6, 2026
What the file says
# Neutrogena - Skincare Solutions ## About Neutrogena is a leading dermatologist-recommended skincare brand that offers a wide range of products designed to promote healthy and beautiful skin. Catering to various skin types, Neutrogena provides effective solutions for skincare challenges, ensuring users achieve their desired skin health. The brand is committed to innovation and quality, making it a trusted choice for consumers worldwide. **Areas of Work:** Personal Care, Skincare, Health & Beauty ## Things to Remember - **Website:** https://neutrogena.com - **Address:** 1000 N. Central Avenue, Suite 400, Los Angeles, CA, United States - **Contact:** [email protected] - **Phone:** +1-800-582-4048 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 5000 employees - **Revenue:** $4500M - **Hiring Status:** Yes, actively hiring ## Products - **Hydro Boost Water Gel** ($24.99): A lightweight, oil-free moisturizer that provides hydration for up to 48 hours. - **Ultra Gentle Daily Cleanser** ($12.99): A mild, non-irritating formula that effectively cleanses without stripping skin of its natural moisture. - **Neutrogena Ultra Sheer Dry-Touch Sunscreen** ($10.99): Provides broad-spectrum protection with a lightweight, non-greasy feel. - **Rapid Clear Acne Defense Face Lotion** ($15.99): Helps clear brea
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hydro Boost Water Gel$24.99
- Ultra Gentle Daily Cleanser$12.99
- Neutrogena Ultra Sheer Dry-Touch Sunscreen$10.99
- Rapid Clear Acne Defense Face Lotion$15.99
- Retinol Anti-Aging Serum$29.99
Competitors it names
Audience it targets
Consumers interested in skincare, Health-conscious individuals, Dermatology patients · All ages · Global
Company type
Private · actively hiring
neutrogena.com Organic Keywords
Google lists neutrogena.com for about 19,200 keywords, which together bring an estimated 731,500 organic visits a month.
Ranking keywords
19.2K
Found in Google for this domain
Visits they bring
731.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
neutrogena.com SEO Audit
The latest technical audit of neutrogena.com scored 84 out of 100 overall. Performance is its weakest area at 55, while accessibility scores highest at 97. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- CriticalSet Up Robots.txt
- HighOptimize Page Load Speed
- HighMinimize HTTP Requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
neutrogena.com Competitors and Alternatives
Neutrogena's company profile names cetaphil.com, aveeno.com and loreal.com as competitors. Its own llms.txt adds cleanandclear.com and oilofolay.com. Outside its market, the domains ranked closest to it in our worldwide ranking are isabelmarant.com, 23794.top, fs16.lol and wedmegood.com.
neutrogena.com Company Profile
Neutrogena creates skincare products designed to support healthier skin through everyday use. The company offers cleansers, moisturizers, acne treatments, and sun protection items that target a range of common concerns such as oiliness, dryness, and irritation. These formulas are put together based on guidance from dermatologists, ensuring they work well across different skin types and help users maintain a balanced…
Founded in 1930 (about 96 years ago), Neutrogena is based in Los Angeles, United States. Its workforce is listed as more than 5,001 employees. It was founded by Edwin Joseph Johnson. Its profile files it under Personal Care, with further tags for Skincare, Health & Beauty and Consumer Goods. Products on record for it: Facial Cleansers, Moisturizers, Sunscreens and Acne Treatments. Reported revenue is $4.5B (2022). Its tagline reads: "Skin Care Products for Healthier Skin | Neutrogena®".
- Sector
- Personal Care
- Headquarters
- Los Angeles, United States
- Founded
- 1930
- Employees
- 5001+
- Revenue
- $4.5B (2022)
- Funding
- Not Disclosed
- Founders
- Edwin Joseph Johnson
- Products
- Facial Cleansers, Moisturizers, Sunscreens, Acne Treatments
neutrogena.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
neutrogena.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for neutrogena.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to neutrogena.com
Neighbours of #84,481 in our worldwide ranking — each with its own report.
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