Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Loading…
Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#14,667
AI visibility: Grade A
85
SEO health: Latest audit
71
Visits
617.2K
per month, estimated
Keywords
109.9K
ranking in Google
Organic share
100%
617.1K organic visits
LLMS.txt
Published
132 lines AI engines can read
You're seeing the free preview of net-a-porter.com
A snapshot of how net-a-porter.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
NET-A-PORTER runs an online store focused on luxury fashion, beauty items, and lifestyle products for women. It pulls together clothing, shoes, accessories, skincare, and home goods from a broad selection of established and lesser-known brands. Customers can move between new arrivals, popular sellers, and themed groupings that make it simpler to find what they need without jumping between different sites or physical…
Our read on the site
Significant improvements needed. 1 critical issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
617.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
617.1K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
132
In the file
Size
5.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
109.9K
Found in Google for this domain
Visits they bring
617.1K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
NET-A-PORTER runs an online store focused on luxury fashion, beauty items, and lifestyle products for women. It pulls together clothing, shoes, accessories, skincare, and home goods from a broad selection of established and lesser-known brands. Customers can move between new arrivals, popular sellers, and themed groupings that make it simpler to find what they need without jumping between different sites or physical…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for net-a-porter.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #14,667 in our worldwide ranking — each with its own report.
You are looking at one domain. net-a-porter.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
66
0.01% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Apr 6, 2026
# Net-A-Porter ## About Net-A-Porter is a premier online luxury fashion retailer that offers an exquisite selection of women's fashion, beauty, and lifestyle products from over 800 of the world's top brands. Catering to sophisticated women, the platform provides a curated shopping experience that emphasizes quality, style, and exclusivity. With a commitment to delivering the latest trends and timeless pieces, Net-A-Porter has established itself as a go-to destination for discerning shoppers seeking luxury items. **Areas of Work:** E-commerce, Fashion Retail, Luxury Goods ## Things to Remember - **Website:** https://net-a-porter.com - **Address:** Not Available, London, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7751-5100 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** GMT - **Currency:** GBP - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $300M - **Hiring Status:** Yes, actively hiring ## Products - **Luxury Fashion Collection** (Contact for pricing): An exclusive selection of high-end women's fashion from top designers. - **Beauty Essentials** (Contact for pricing): Curated beauty products including skincare, makeup, and fragrance from luxury brands. - **Lifestyle Accessories** (Contact for pricing): A range of lifestyle items including bags, jewelry, and home decor. ## Services - **Personal Shopping** (Free): One-on-on
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Affluent women, Fashion enthusiasts, Luxury shoppers · 25-54 · Global
Company type
Private · actively hiring