Last updated: September 2026
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nbc12.com Web Traffic Statistics
Key findings
- NBC12 (Media) is ranked #83,550 worldwide in our September 2026 domain ranking, inside the top 100,000, up 2,526 places from #86,076 in August 2026.
- It is estimated to receive about 7 visits a month from search, 100% of it organic, across 44 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 131 lines.
- Its last technical audit scored 66/100, with "Implement H1 Tags on All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #83,550 | ▲ 2,526 |
| August 2026 | #86,076 | ▼ 3,177 |
| July 2026 | #82,899 | ▼ 7,411 |
| June 2026 | #75,488 | — |
| May 2026 | #75,488 | ▼ 6,768 |
| April 2026 | #68,720 | ▼ 473 |
| March 2026 | #68,247 | ▼ 232 |
| February 2026 | #68,015 | — |
What this company does
WWBT, known on air as NBC12, operates as a local television station focused on delivering news and weather coverage throughout Central Virginia. From its base in Richmond, the station reports on regional events, traffic, government actions, and community developments that shape daily routines for people across the area. Its weather team provides forecasts tailored to local conditions, helping viewers plan around ever…
Our read on the site
The overall SEO health of nbc12.com is moderate, with significant room for improvement in on-page elements and technical aspects. The absence of H1 tags and a sitemap, combined with a performance score of 57, indicates critical areas that need addressing to enhance search visibility and user experience.
nbc12.com Traffic and Visitor Engagement
Search engines send nbc12.com an estimated 7 visits a month. Effectively all of it is organic — about 7 visits from unpaid results. Spread across 44 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
7
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nbc12.com AI Visibility
nbc12.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
nbc12.com LLMS.txt
The llms.txt on nbc12.com runs to 131 lines (5,321 characters) across 12 sections, last generated in April 2026. It introduces the site as "NBC12 - Central Virginia News". It tells AI engines the business works in Media, Broadcasting and Technology. It describes 3 products, with prices such as Online News Portal at Free and Mobile News App at Free. Services it lists include Weather Forecasting and Community Engagement Programs. The audience it names is Residents of Central Virginia, News Consumers, Community Members, aged All ages (Central Virginia). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "Central Virginia News", "local news", "weather updates" and "NBC12 news coverage".
Status
Published
AI engines can read it
Lines
131
In the file
Size
5.3K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# NBC12 - Central Virginia News ## About NBC12 is a leading news and weather broadcasting station serving Central Virginia. With a commitment to delivering timely and accurate news, NBC12 provides its audience with comprehensive coverage of local events, weather forecasts, and community stories. The station aims to keep viewers informed and engaged, making it a trusted source for news in the region. **Areas of Work:** Media, Broadcasting, Technology ## Things to Remember - **Website:** https://nbc12.com - **Address:** 5706 Broad Street, Richmond, VA 23230, United States - **Contact:** [email protected] - **Phone:** +1-804-123-4567 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Television Broadcasting** (Contact for pricing): Live and recorded broadcasts covering local news, weather, and community events. - **Online News Portal** (Free): A comprehensive online platform providing the latest news articles, videos, and updates. - **Mobile News App** (Free): A mobile application that delivers breaking news alerts, weather updates, and live streaming. ## Services - **Weather Forecasting** (Contact for quote): Detailed weather forecasts and alerts for Central Virginia. - **Community Engagement Programs**
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Television BroadcastingContact for pricing
- Online News PortalFree
- Mobile News AppFree
Services it tells AI about
- Weather ForecastingContact for quote
- Community Engagement ProgramsContact for quote
Competitors it names
Audience it targets
Residents of Central Virginia, News Consumers, Community Members · All ages · Central Virginia
Company type
Private
nbc12.com Organic Keywords
Google lists nbc12.com for about 44 keywords, which together bring an estimated 7 organic visits a month.
Ranking keywords
44
Found in Google for this domain
Visits they bring
7
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nbc12.com SEO Audit
The latest technical audit of nbc12.com scored 66 out of 100 overall. Performance is its weakest area at 57, while accessibility scores highest at 77. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags on All Pages
- CriticalCreate and Submit a Sitemap
- HighOptimize Page Load Speed
- HighEnhance Accessibility Features
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nbc12.com Competitors and Alternatives
NBC12's company profile names wric.com, wtvr.com and abc8news.com as competitors. Its own llms.txt adds nbc29.com and wsls.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mebehliyetsinavsorulari.com, aveloair.com, gsap.com and idns889.com.
nbc12.com Company Profile
WWBT, known on air as NBC12, operates as a local television station focused on delivering news and weather coverage throughout Central Virginia. From its base in Richmond, the station reports on regional events, traffic, government actions, and community developments that shape daily routines for people across the area. Its weather team provides forecasts tailored to local conditions, helping viewers plan around ever…
Founded in 1956 (about 70 years ago), NBC12 is based in Richmond, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, with further tags for Broadcasting, Technology and News. Products on record for it: Television Broadcasting, Online News Portal and Mobile News App. Its tagline reads: "News and weather from WWBT/NBC12, Central Virginia No. 1 News TV Station.".
- Sector
- Media
- Headquarters
- Richmond, United States
- Founded
- 1956
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Television Broadcasting, Online News Portal, Mobile News App
nbc12.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nbc12.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nbc12.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nbc12.com
Neighbours of #83,550 in our worldwide ranking — each with its own report.
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