nara.gov — August 2026 traffic, keywords & AI visibility

nara.gov draws an estimated 13,400 visits a month from search engines. Effectively all of it is organic — about 13,400 visits from unpaid results. Spread across 3,431 ranking keywords, that averages roughly 3.9 organic visits per keyword.

On our AI visibility scale nara.gov earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (18/20).

The llms.txt on nara.gov runs to 141 lines (6,044 characters) across 12 sections, last generated in March 2026. It introduces the site as "National Archives and Records Administration". It tells AI engines the business works in Government, Public Administration and Archival Science. It describes 3 products, with prices such as Digital Archives Access at Free, Genealogy Research Tools at Free and Educational Materials at Free. Services it lists include Archival Research Assistance, Document Preservation Services and Public Workshops and Events. The audience it names is Researchers, Students, Educators, Historians, General Public, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Drupal and AWS. The keywords it claims start with "national archives", "historical documents", "genealogy research" and "public records". It gives the company type as Public and says it is hiring.

# National Archives and Records Administration

## About
The National Archives and Records Administration (NARA) is the official repository for United States government documents and records. It preserves and provides access to the nation's historical documents, fostering public engagement with history. NARA plays a vital role in promoting transparency and accountability in government. Additionally, it educates citizens on the importance of historical preservation through various programs and resources.

**Areas of Work:** Government, Public Administration, Archival Science

## Things to Remember
- **Website:** https://nara.gov
- **Address:** 701 Constitution Ave NW, Washington, D.C., United States
- **Contact:** [email protected]
- **Phone:** +1-866-272-6272
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 3000 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Digital Archives Access** (Free): Online access to digitized historical documents and records for research and education.
- **Genealogy Research Tools** (Free): Tools and resources to assist individuals in tracing family history using archival records.
- **Educational Materials** (Free): Curriculum guides, lesson plans, and resources for educators to teach history using primary sources.

## Services
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Google lists nara.gov for about 3,431 keywords, which together bring an estimated 13,400 organic visits a month.

The latest technical audit of nara.gov scored 89 out of 100 overall. Performance is its weakest area at 72, while accessibility scores highest at 94. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

National Archives's company profile names archives.gov, loc.gov and usgs.gov as competitors. Its own llms.txt adds history.gov, census.gov and smithsonian.gov. Outside its market, the domains ranked closest to it in our worldwide ranking are businesstrack.com, iloveny.com, volunteerworld.com and sitelike.org.

archives.gov

loc.gov

usgs.gov

history.gov

census.gov

smithsonian.gov