Last updated: August 2026
Global rank: Worldwide · 2026-08
#11,845
AI visibility: Grade A+
90
SEO health: Latest audit
74
Visits
69.3K
per month, estimated
Keywords
5.5K
ranking in Google
Organic share
100%
69.3K organic visits
LLMS.txt
Published
137 lines AI engines can read
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moonpay.com Web Traffic Statistics
Key findings
- MoonPay (Fintech) is ranked #11,845 worldwide in our August 2026 domain ranking, inside the top 100,000, up 2,161 places from #14,006 in July 2026.
- It is estimated to receive about 69,300 visits a month from search, 100% of it organic, across 5,517 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 137 lines.
- Its last technical audit scored 74/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #11,845 | ▲ 2,161 |
| July 2026 | #14,006 | ▲ 123 |
| June 2026 | #14,129 | — |
| May 2026 | #14,129 | ▼ 3,775 |
| April 2026 | #10,354 | ▲ 14,968 |
| March 2026 | #25,322 | ▲ 915 |
| February 2026 | #26,237 | — |
What this company does
MoonPay operates as a service that allows people to buy and sell various cryptocurrencies including Bitcoin, Ethereum, and others through an online platform. The focus remains on making these exchanges quick by supporting multiple payment methods that most users already have access to, such as credit cards, bank transfers, Apple Pay, and PayPal. This setup removes many of the usual barriers associated with entering t…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
moonpay.com Traffic and Visitor Engagement
moonpay.com draws an estimated 69,300 visits a month from search engines. Effectively all of it is organic — about 69,300 visits from unpaid results. Spread across 5,517 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
69.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
69.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
moonpay.com AI Visibility
On our AI visibility scale moonpay.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
moonpay.com LLMS.txt
The llms.txt on moonpay.com runs to 137 lines (6,219 characters) across 12 sections, last generated in March 2026. It introduces the site as "MoonPay - Buy and Sell Cryptocurrencies". It tells AI engines the business works in Fintech, Cryptocurrency and Blockchain Technology. It describes 3 products, with prices such as Crypto Wallet Integration at Free with transaction fees. Services it lists include Crypto Selling Service and Business Onramps and Offramps. The audience it names is Tech-savvy individuals, Investors, Businesses, Crypto enthusiasts, aged 18-45 (Global). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "buy cryptocurrencies", "sell cryptocurrencies", "Bitcoin" and "Ethereum".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# MoonPay - Buy and Sell Cryptocurrencies ## About MoonPay provides a fast and simple platform for buying and selling cryptocurrencies like Bitcoin and Ethereum. It supports multiple payment methods including credit cards, bank transfers, Apple Pay, and PayPal, making crypto accessible to both new and experienced investors. With a strong focus on user experience and security, MoonPay serves a global audience in over 100 countries. The company aims to bridge the gap between traditional finance and the digital currency landscape. **Areas of Work:** Fintech, Cryptocurrency, Blockchain Technology ## Things to Remember - **Website:** https://moonpay.com - **Address:** Not Available, City Not Specified, Country Not Specified - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** UTC+0 - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Cryptocurrency Purchase Platform** (Transaction fees apply, Contact for details): A user-friendly platform to buy cryptocurrencies using various payment methods like credit cards and Apple Pay. - **Crypto Wallet Integration** (Free with transaction fees): Seamless integration with crypto wallets for secure storage and transactions. - **API for Developers** (Contact for pricing): APIs for businesse
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Cryptocurrency Purchase PlatformTransaction fees apply, Contact for details
- Crypto Wallet IntegrationFree with transaction fees
- API for DevelopersContact for pricing
Services it tells AI about
- Crypto Selling ServiceTransaction fees apply, Contact for quote
- Business Onramps and OfframpsContact for quote
Competitors it names
Audience it targets
Tech-savvy individuals, Investors, Businesses, Crypto enthusiasts · 18-45 · Global
Company type
Private · actively hiring
moonpay.com Organic Keywords
Google lists moonpay.com for about 5,517 keywords, which together bring an estimated 69,300 organic visits a month.
Ranking keywords
5.5K
Found in Google for this domain
Visits they bring
69.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
moonpay.com SEO Audit
The latest technical audit of moonpay.com scored 74 out of 100 overall. Performance is its weakest area at 34, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS
- MediumLeverage Browser Caching
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
moonpay.com Competitors and Alternatives
MoonPay's company profile names coinbase.com, binance.com and kraken.com as competitors. Its own llms.txt adds bitstamp.net and gemini.com. Outside its market, the domains ranked closest to it in our worldwide ranking are jmir.org, gtmetrix.com, civitai.com and dable.io.
moonpay.com Company Profile
MoonPay operates as a service that allows people to buy and sell various cryptocurrencies including Bitcoin, Ethereum, and others through an online platform. The focus remains on making these exchanges quick by supporting multiple payment methods that most users already have access to, such as credit cards, bank transfers, Apple Pay, and PayPal. This setup removes many of the usual barriers associated with entering t…
MoonPay was founded in 2018, about 8 years ago. Its workforce is listed as between 51 and 200 employees. It was founded by Ivan Soto-Wright. Its profile files it under Fintech, with further tags for Cryptocurrency, Blockchain Technology and B2C. Products on record for it: Cryptocurrency Purchase Platform, Crypto Wallet Integration and API for Developers. Total funding on record is $680M. Its tagline reads: "Your passport to crypto".
- Sector
- Fintech
- Headquarters
- Not Available, Not Available
- Founded
- 2018
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- $680M
- Founders
- Ivan Soto-Wright
- Products
- Cryptocurrency Purchase Platform, Crypto Wallet Integration, API for Developers
moonpay.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
moonpay.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for moonpay.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to moonpay.com
Neighbours of #11,845 in our worldwide ranking — each with its own report.
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