Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#282,683
AI visibility: Grade D
56
SEO health: Not audited
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Visits
20.6K
per month, estimated
Keywords
1.6K
ranking in Google
Organic share
100%
20.6K organic visits
LLMS.txt
Published
128 lines AI engines can read
You're seeing the free preview of mergerecords.com
A snapshot of how mergerecords.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Merge Records started as a small operation out of a bedroom and grew into one of the most respected independent labels in the US. The company focuses on finding and nurturing artists who make thoughtful, distinctive records rather than chasing trends. Over the years it has put out albums from bands like Spoon, Arcade Fire, and The Mountain Goats that found both critical praise and real sales. They handle everything f…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
20.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
20.6K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
128
In the file
Size
7.8K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.6K
Found in Google for this domain
Visits they bring
20.6K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Merge Records started as a small operation out of a bedroom and grew into one of the most respected independent labels in the US. The company focuses on finding and nurturing artists who make thoughtful, distinctive records rather than chasing trends. Over the years it has put out albums from bands like Spoon, Arcade Fire, and The Mountain Goats that found both critical praise and real sales. They handle everything f…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mergerecords.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Neighbours of #282,683 in our worldwide ranking — each with its own report.
You are looking at one domain. mergerecords.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
Updated Aug 31, 2026
# mergerecords.com ## About Merge Records started as a small operation out of a bedroom and grew into one of the most respected independent labels in the US. The company focuses on finding and nurturing artists who make thoughtful, distinctive records rather than chasing trends. Over the years it has put out albums from bands like Spoon, Arcade Fire, and The Mountain Goats that found both critical praise and real sales. They handle everything from recording support to physical and digital distribution, keeping a hands-on approach even as the music business changed around them. Artists stay with the label for decades because the relationship feels more like a partnership than a contract. The team still believes in vinyl and puts real care into packaging and artwork. They also work directly with fans through their own store and mailing list instead of relying only on big platforms. Revenue comes from record sales, licensing, and touring support rather than one single stream. The label keeps overhead low and decisions local, which lets them move faster than larger corporate imprints. Staff includes people who have been there since the early days alongside newer team members who handle digital marketing and data. Merge has never chased venture funding and remains privately owned by its founders. Their catalog now spans hundreds of titles across rock, indie, and experimental music.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Company type
Private