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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
You're seeing the free preview of magic.wizards.com
A snapshot of how magic.wizards.com performs in search and in AI answers — every number below is one we hold, not a guess.
You are looking at one domain. magic.wizards.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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Global rank: Worldwide
Not ranked
AI visibility: Grade A+
90
SEO health: Latest audit
93
Visits
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per month, estimated
Keywords
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ranking in Google
Organic share
—
of all search traffic
LLMS.txt
Published
131 lines AI engines can read
What this company does
Magic: The Gathering is a trading card game developed and published by Wizards of the Coast. Its official website functions as the main destination for announcements about new card sets, organized play events, and updates to the rules. The company produces physical booster packs and decks alongside the digital platform MTG Arena, where users open cards and play matches online. Recent sets have included themes drawn f…
Our read on the site
Good foundation with room for improvement.
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
131
In the file
Size
4.9K
Characters
Sections
12
Updated Apr 6, 2026
# Magic: The Gathering Official Website ## About Magic is the official platform for Magic: The Gathering, a globally recognized trading card game that combines strategy, skill, and fantasy. Catering to millions of players worldwide, Magic provides news, updates, and resources for both casual and competitive players. With its digital counterpart, MTG Arena, the company enhances the gaming experience, making it accessible to a broader audience. **Areas of Work:** Gaming, Entertainment, Digital Products ## Things to Remember - **Website:** https://magic.wizards.com - **Address:** Not Available, Renton, United States - **Contact:** [email protected] - **Phone:** +1-425-555-0199 - **Hours:** 24/7 - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $300M - **Hiring Status:** Yes, actively hiring ## Products - **Magic: The Gathering** (Contact for pricing): The original trading card game that combines strategy and fantasy. - **MTG Arena** (Free): A digital version of Magic: The Gathering that allows players to compete online. - **Magic: The Gathering Online** (Contact for pricing): Play Magic: The Gathering online with a community of players. ## Services ## Keywords Magic: The Gathering, trading card game, MTG Arena, Magic news, latest Magic sets, Magic tournaments, buy Magic cards, Magic strategies, M
Sections in the file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Magic: The Gathering is a trading card game developed and published by Wizards of the Coast. Its official website functions as the main destination for announcements about new card sets, organized play events, and updates to the rules. The company produces physical booster packs and decks alongside the digital platform MTG Arena, where users open cards and play matches online. Recent sets have included themes drawn f…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
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Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
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From search
Paid visits
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No paid search detected
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
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Found in Google for this domain
Visits they bring
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Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for magic.wizards.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Audience it targets
Gamers, Fantasy Enthusiasts, Students · 13-35 · Global
Company type
Private · actively hiring