Last updated: August 2026
Global rank: Worldwide · 2026-08
#53,803
AI visibility: Grade A
87
SEO health: Latest audit
90
Visits
475.0K
per month, estimated
Keywords
86.1K
ranking in Google
Organic share
100%
475.0K organic visits
LLMS.txt
Published
131 lines AI engines can read
You're seeing the free preview of machinerytrader.com
machinerytrader.com Web Traffic Statistics
Key findings
- Machinery Trader (Construction Equipment) is ranked #53,803 worldwide in our August 2026 domain ranking, inside the top 100,000, up 9,006 places from #62,809 in July 2026.
- It is estimated to receive about 475,000 visits a month from search, 100% of it organic, across 86,100 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 131 lines.
- Its last technical audit scored 90/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #53,803 | ▲ 9,006 |
| July 2026 | #62,809 | ▲ 3,525 |
| June 2026 | #66,334 | — |
| May 2026 | #66,334 | ▲ 3,314 |
| April 2026 | #69,648 | ▲ 469 |
| March 2026 | #70,117 | ▲ 8,546 |
| February 2026 | #78,663 | — |
What this company does
Machinery Trader runs an online marketplace focused on construction equipment. People come here to look through listings for new and used machines such as skid steers, excavators, loaders, dozers, lifts, and drills, along with the attachments and spare parts that keep those machines running. Sellers can post their own inventory directly on the site, which keeps the selection current and gives buyers access to equipme…
Our read on the site
Significant improvements needed.
machinerytrader.com Traffic and Visitor Engagement
Search engines send machinerytrader.com an estimated 475,000 visits a month. Effectively all of it is organic — about 475,000 visits from unpaid results. Paid search contributes only about 5 visits a month. Spread across 86,100 ranking keywords, that averages roughly 5.5 organic visits per keyword.
Monthly visits
475.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
475.0K
100% of all traffic
Paid visits
5
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
machinerytrader.com AI Visibility
machinerytrader.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
machinerytrader.com LLMS.txt
The llms.txt on machinerytrader.com runs to 131 lines (5,665 characters) across 12 sections, last generated in April 2026. It introduces the site as "Machinery Trader - Buy and Sell Construction Equipment". It tells AI engines the business works in Construction Equipment, E-commerce and Marketplace. It describes 3 products, including Construction Equipment Sales, Equipment Parts and Attachments and Marketplace Services. Services it lists include Advertising Solutions and Market Reports. The audience it names is Contractors, Construction Companies, Individual Buyers, aged 25-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "Construction Equipment", "Used Construction Equipment", "New Construction Equipment" and "Construction Equipment for Sale".
Status
Published
AI engines can read it
Lines
131
In the file
Size
5.7K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Machinery Trader - Buy and Sell Construction Equipment ## About Machinery Trader is a leading online marketplace for buying and selling new and used construction equipment, including skid steers, excavators, loaders, dozers, lifts, drills, and more. Catering to contractors, construction companies, and individual buyers, the platform provides a comprehensive range of equipment listings and parts. With a user-friendly interface and extensive inventory, Machinery Trader connects buyers and sellers efficiently, ensuring a seamless transaction process. **Areas of Work:** Construction Equipment, E-commerce, Marketplace ## Things to Remember - **Website:** https://machinerytrader.com - **Address:** Omaha, Nebraska, United States - **Contact:** [email protected] - **Phone:** +1-402-555-0123 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **Construction Equipment Sales** (Contact for pricing): A platform for buying and selling new and used construction equipment. - **Equipment Parts and Attachments** (Contact for pricing): A wide range of parts and attachments for various construction machinery. - **Marketplace Services** (Contact for pricing): Services to assist in the buying and selling process on the plat
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Construction Equipment SalesContact for pricing
- Equipment Parts and AttachmentsContact for pricing
- Marketplace ServicesContact for pricing
Services it tells AI about
- Advertising SolutionsContact for quote
- Market ReportsContact for quote
Competitors it names
Audience it targets
Contractors, Construction Companies, Individual Buyers · 25-54 · Global
Company type
Private · actively hiring
machinerytrader.com Organic Keywords
Google lists machinerytrader.com for about 86,100 keywords, which together bring an estimated 475,000 organic visits a month.
Ranking keywords
86.1K
Found in Google for this domain
Visits they bring
475.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
machinerytrader.com SEO Audit
The latest technical audit of machinerytrader.com scored 90 out of 100 overall. Performance is its weakest area at 63, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement Robots.txt
- HighGenerate and Submit Sitemap
- HighOptimize Images
- MediumLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
machinerytrader.com Competitors and Alternatives
Machinery Trader's company profile names equipmenttrader.com, ironplanet.com and rbauction.com as competitors. Its own llms.txt adds equipmentone.com and constructionequipmentguide.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bigbrain.me, techmahindra.com, iheartjane.com and escharts.com.
machinerytrader.com Company Profile
Machinery Trader runs an online marketplace focused on construction equipment. People come here to look through listings for new and used machines such as skid steers, excavators, loaders, dozers, lifts, and drills, along with the attachments and spare parts that keep those machines running. Sellers can post their own inventory directly on the site, which keeps the selection current and gives buyers access to equipme…
Founded in 2000 (about 26 years ago), Machinery Trader is based in Omaha, United States. Its workforce is listed as between 101 and 250 employees. Its profile files it under Construction Equipment, with further tags for E-commerce, Marketplace and B2B. Products on record for it: Construction Equipment Sales, Equipment Parts and Attachments and Marketplace Services. Reported revenue is $20M (2022). Its tagline reads: "New & Used Construction Equipment For Sale".
- Sector
- Construction Equipment
- Headquarters
- Omaha, United States
- Founded
- 2000
- Employees
- 101-250
- Revenue
- $20M (2022)
- Funding
- Not Disclosed
- Products
- Construction Equipment Sales, Equipment Parts and Attachments, Marketplace Services
machinerytrader.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
machinerytrader.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for machinerytrader.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to machinerytrader.com
Neighbours of #53,803 in our worldwide ranking — each with its own report.
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