london.gov.uk — August 2026 traffic, keywords & AI visibility

london.gov.uk draws an estimated 110,400 visits a month from search engines. Effectively all of it is organic — about 110,400 visits from unpaid results. Spread across 9,131 ranking keywords, that averages roughly 12 organic visits per keyword.

On our AI visibility scale london.gov.uk earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

The llms.txt on london.gov.uk runs to 132 lines (5,774 characters) across 12 sections, last generated in April 2026. It introduces the site as "Greater London Authority". It tells AI engines the business works in Government, Public Administration, Civic Engagement and Public Sector. It describes 3 products, including Policy Development, Public Services and Community Engagement. Services it lists include Urban Planning Consultation and Public Safety Initiatives. The audience it names is Residents of London, Government officials, Community leaders, aged All ages (United Kingdom). Technologies it mentions include HTML, CSS, JavaScript, Node.js and Apache. The keywords it claims start with "Mayor of London", "London Assembly", "Sadiq Khan" and "London policy". It gives the company type as Public and says it is hiring.

# Greater London Authority

## About
The Greater London Authority (GLA) is the strategic regional authority for Greater London, responsible for promoting economic development, social inclusion, and environmental sustainability across the capital. Led by the Mayor of London and the London Assembly, the GLA plays a crucial role in shaping policies that affect the lives of millions of Londoners. The authority focuses on various sectors, including transportation, housing, and public safety, ensuring that London remains a vibrant and inclusive city.

**Areas of Work:** Government, Public Administration, Civic Engagement, Public Sector

## Things to Remember
- **Website:** https://london.gov.uk
- **Address:** City Hall, The Queen's Walk, London, SE1 2AA, United Kingdom
- **Contact:** [email protected]
- **Phone:** +44-20-7983-4000
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/London
- **Currency:** GBP
- **Company Type:** Public
- **Employees:** 750 employees
- **Revenue:** $1.2B
- **Hiring Status:** Yes, actively hiring

## Products
- **Policy Development** (Contact for pricing): Creating and implementing policies that address key issues in London.
- **Public Services** (Contact for pricing): Providing essential services to the residents of London.
- **Community Engagement** (Contact for pricing): Facilitating community initiatives and engagement programs.

## Services
- **U

Google lists london.gov.uk for about 9,131 keywords, which together bring an estimated 110,400 organic visits a month.

The latest technical audit of london.gov.uk scored 87 out of 100 overall. Performance is its weakest area at 48, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

Greater London Authority's company profile names gov.uk and cityoflondon.gov.uk as competitors. Its own llms.txt adds londonassembly.gov.uk and londoncouncils.gov.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are europe1.fr, mysanantonio.com, servicecdn.ru and cdnhwcbzj102.com.

gov.uk

cityoflondon.gov.uk

londonassembly.gov.uk

londoncouncils.gov.uk