lastpass.com — August 2026 traffic, keywords & AI visibility

lastpass.com draws an estimated 818,200 visits a month from search engines. Effectively all of it is organic — about 818,200 visits from unpaid results. Paid search contributes only about 46 visits a month. Spread across 16,600 ranking keywords, that averages roughly 49 organic visits per keyword.

On our AI visibility scale lastpass.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).

The llms.txt on lastpass.com runs to 136 lines (6,228 characters) across 12 sections, last generated in March 2026. It introduces the site as "LastPass - Password Manager & Vault". It tells AI engines the business works in Cybersecurity, Password Management and SaaS. It describes 3 products, with prices such as LastPass Password Manager at $3/month and LastPass Families at $4/month. Services it lists include Security Consulting and Enterprise Integration Support. The audience it names is Professionals, Businesses, Families, IT Administrators, aged 18-54 (Global). Technologies it mentions include JavaScript, Node.js, AWS and Encryption Technologies. The keywords it claims start with "password manager", "secure vault", "single-sign on" and "MFA solutions".

# LastPass - Password Manager & Vault

## About
LastPass is a leading password management solution that provides a secure vault for storing passwords and sensitive information. It offers features like single-sign-on (SSO) and adaptive multi-factor authentication (MFA), integrating with over 1,200 applications to ensure robust security. The platform empowers individuals and businesses to generate strong passwords and manage logins efficiently. Trusted by millions globally, LastPass enhances both security and convenience.

**Areas of Work:** Cybersecurity, Password Management, SaaS

## Things to Remember
- **Website:** https://lastpass.com
- **Address:** San Francisco, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 500
- **Revenue:** $100M
- **Hiring Status:** Yes, actively hiring

## Products
- **LastPass Password Manager** ($3/month): A secure password vault for individuals to store and manage passwords with ease, including password generation and autofill features.
- **LastPass Enterprise** (Contact for pricing): A comprehensive password management solution for businesses, offering SSO, MFA, and centralized admin controls for enhanced security.
- **LastPass Families** ($4/month): A family-oriented password management p

Google lists lastpass.com for about 16,600 keywords, which together bring an estimated 818,200 organic visits a month.

The latest technical audit of lastpass.com scored 73 out of 100 overall. Performance is its weakest area at 64, while accessibility scores highest at 78. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

LastPass's company profile names 1password.com, dashlane.com and bitwarden.com as competitors. Its own llms.txt adds keepersecurity.com and nordpass.com. Outside its market, the domains ranked closest to it in our worldwide ranking are churnzero.net, oath.cloud, sharepointonline.com and telefonica.de.

1password.com

dashlane.com

bitwarden.com

keepersecurity.com

nordpass.com