Last updated: September 2026
Global rank: Worldwide · 2026-09
#5,717
AI visibility: Grade A+
95
SEO health: Latest audit
82
Visits
80.2K
per month, estimated
Keywords
23.3K
ranking in Google
Organic share
100%
80.2K organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of kucoin.com
kucoin.com Company Profile
KuCoin is a leading cryptocurrency exchange platform that makes trading digital assets accessible to everyone around the world. Founded with a mission to democratize crypto trading, it supports over 700 cryptocurrencies including Bitcoin, Ethereum, and a vast array of altcoins. Traders can dive into spot trading, futures, margin trading, and staking options all under one roof. The platform prioritizes user security w…
KuCoin was founded in 2017, about 9 years ago, and is headquartered in Victoria, Seychelles. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Johnny Lyu. Its profile files it under Cryptocurrency Exchange, with further tags for Blockchain, Trading Platform and DeFi. Products on record for it: Spot Trading, Futures & Margin Trading, KuCoin Earn (Staking & Lending) and NFT Marketplace. Total funding on record is Bootstrapped. Its tagline reads: "The People's Exchange".
- Sector
- Cryptocurrency Exchange
- Headquarters
- Victoria, Seychelles
- Founded
- 2017
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Johnny Lyu
- Products
- Spot Trading, Futures & Margin Trading, KuCoin Earn (Staking & Lending), NFT Marketplace
kucoin.com Web Traffic Statistics
Key findings
- KuCoin (Cryptocurrency Exchange) is ranked #5,717 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 80,200 visits a month from search, 100% of it organic, across 23,300 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 170 lines.
- Its last technical audit scored 82/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #5,717 | — |
| August 2026 | #5,717 | ▲ 125 |
| July 2026 | #5,842 | ▲ 335 |
| June 2026 | #6,177 | — |
| May 2026 | #6,177 | ▼ 1,418 |
| April 2026 | #4,759 | ▲ 1,296 |
| March 2026 | #6,055 | ▲ 237 |
| February 2026 | #6,292 | — |
What this company does
KuCoin is a leading cryptocurrency exchange platform that makes trading digital assets accessible to everyone around the world. Founded with a mission to democratize crypto trading, it supports over 700 cryptocurrencies including Bitcoin, Ethereum, and a vast array of altcoins. Traders can dive into spot trading, futures, margin trading, and staking options all under one roof. The platform prioritizes user security w…
Our read on the site
The overall SEO health of KuCoin is strong, with a solid SEO score of 92/100 and no broken links. However, there are significant opportunities for performance improvements, particularly in loading speed, which currently scores 53/100. Addressing these issues will enhance user experience and improve search engine rankin…
kucoin.com Traffic and Visitor Engagement
kucoin.com draws an estimated 80,200 visits a month from search engines. Effectively all of it is organic — about 80,200 visits from unpaid results. Spread across 23,300 ranking keywords, that averages roughly 3.4 organic visits per keyword.
Monthly visits
80.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
80.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kucoin.com AI Visibility
On our AI visibility scale kucoin.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
kucoin.com LLMS.txt
The llms.txt on kucoin.com runs to 170 lines (8,449 characters) across 12 sections, last generated in April 2026. It introduces the site as "KuCoin - Cryptocurrency Exchange". It tells AI engines the business works in Cryptocurrency Exchange, Blockchain Trading and DeFi Services. It describes 5 products, with prices such as Spot Trading at Free with trading fees and KuCoin App at Free. Services it lists include API Trading, Fiat On-Ramps, 24/7 Customer Support and Token Listing. The audience it names is Retail traders, investors, developers, aged 18-45 (Global). Technologies it mentions include HTTPS/SSL, Responsive Design, Cloudflare CDN, WebSockets and React.js. The keywords it claims start with "KuCoin", "KuCoin exchange", "cryptocurrency exchange" and "bitcoin exchange".
Status
Published
AI engines can read it
Lines
170
In the file
Size
8.4K
Characters
Sections
12
Updated Apr 29, 2026
What the file says
# KuCoin - Cryptocurrency Exchange ## About KuCoin stands out as a user-centric cryptocurrency exchange where anyone can trade hundreds of digital assets effortlessly. It kicked off in 2017 and quickly grew into a powerhouse supporting spot, futures, and leveraged trading for Bitcoin, Ethereum, and niche altcoins. Security is non-negotiable here, with advanced safeguards like the Safu Fund protecting user funds during rare mishaps. Beginners love the simple interface and demo trading mode to practice without risk. Pros flock to it for deep liquidity and competitive fees starting at 0.1%. KuCoin Earn lets holders generate yields on idle crypto via flexible or locked staking. The mobile apps for iOS and Android mirror the full desktop experience seamlessly. Global accessibility means deposits in fiat from cards or bank transfers in many currencies. KuCoin's API empowers bots and algorithmic traders for automated strategies. Community vibes shine through trading competitions with big prize pools. NFT trading and launches add flair for collectors. Market insights from KuCoin's research team help users stay ahead. Proof-of-reserves verifies asset backing transparently. With 24/7 multilingual support, issues get resolved fast. Expansion into Web3 wallets bridges tradfi and defi worlds. Referral bonuses keep the user base exploding organically. KuCoin Spotlight scouts and lists hot n
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Spot TradingFree with trading fees
- Futures TradingFee-based
- KuCoin EarnVaries by asset
- NFT MarketplaceMarket-driven
- KuCoin AppFree
Services it tells AI about
- API Trading
- Fiat On-RampsFee applies
- 24/7 Customer Support
- Token ListingApplication-based
- Security Audits
Competitors it names
Audience it targets
Retail traders, investors, developers · 18-45 · Global
Company type
Private
kucoin.com Organic Keywords
Google lists kucoin.com for about 23,300 keywords, which together bring an estimated 80,200 organic visits a month.
Ranking keywords
23.3K
Found in Google for this domain
Visits they bring
80.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
kucoin.com SEO Audit
The latest technical audit of kucoin.com scored 82 out of 100 overall. Performance is its weakest area at 53, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Mobile Responsiveness
- MediumOptimize Title Tags
- MediumCreate an FAQ Section
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
kucoin.com Competitors and Alternatives
KuCoin's company profile names https://binance.com, https://kraken.com, https://coinbase.com and https://bitfinex.com as competitors. Its own llms.txt adds https://bittrex.com and https://gemini.com. Outside its market, the domains ranked closest to it in our worldwide ranking are flashbots.net, bsky.network, cdnhwctnm107.com and 2cnt.net.
kucoin.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kucoin.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kucoin.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to kucoin.com
Neighbours of #5,717 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. kucoin.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.