Last updated: August 2026
Kruidvat is a Dutch health-and-beauty discount retailer and drugstore chain serving everyday shoppers in the Netherlands and Belgium. It sells a broad mix of personal care, cosmetics, household, baby, and wellness products through a large store network and online channels.
Global rank: Worldwide · 2026-08
#26,244
AI visibility: Not scored
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SEO health: Not audited
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Visits
4.2K
per month, estimated
Keywords
4.5K
ranking in Google
Organic share
100%
4.2K organic visits
LLMS.txt
Missing
AI engines have to guess
You're seeing the free preview of kruidvat.nl
kruidvat.nl Traffic and Visitor Engagement
kruidvat.nl draws an estimated 4,204 visits a month from search engines. Effectively all of it is organic — about 4,192 visits from unpaid results. Paid search contributes only about 12 visits a month. Spread across 4,494 ranking keywords, that averages roughly 0.9 organic visits per keyword.
Monthly visits
4.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.2K
100% of all traffic
Paid visits
12
0.29% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kruidvat.nl Traffic by Country
A live-web estimate — not a measurement — puts AS Watson (Health & Beauty Continental Europe) BV, trading as Kruidvat's largest markets as Netherlands (80%) and Belgium (20%).
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
- Netherlands80%
- Belgium20%
- Luxembourg
- Germany
- France
Who buys: Price-conscious consumers and families shopping for everyday health, beauty, and household essentials.
Sources: en.wikipedia.org · kruidvat.nl · needl.co
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kruidvat.nl Organic Keywords
Google lists kruidvat.nl for about 4,494 keywords, which together bring an estimated 4,192 organic visits a month.
Ranking keywords
4.5K
Found in Google for this domain
Visits they bring
4.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
Topics this brand is known for
live webkruidvat.nl Competitors and Alternatives
A live-web read points to Etos, Trekpleister, DA Drogisterij and Holland & Barrett. Outside its market, the domains ranked closest to it in our worldwide ranking are neubox.net, rogmovies.work, benjaminmoore.com and rojadirectamas.fi.
Some names read live from the web
kruidvat.nl Company Profile
The business behind the domain — what it does, where it is, and who runs it.
Kruidvat is a Dutch health-and-beauty discount retailer and drugstore chain serving everyday shoppers in the Netherlands and Belgium. It sells a broad mix of personal care, cosmetics, household, baby, and wellness products through a large store network and online channels.
- Industry
- Retail / drugstore
- Headquarters
- Renswoude, Netherlands
- Founded
- 1975
- Employees
- more than 25,000
- Products
- Health and beauty products, Cosmetics, Household goods, Baby care products, Vitamins and supplements
- Competitors
- Etos, Trekpleister, DA Drogisterij, Holland & Barrett, Rossmann
- Audience
- Price-conscious consumers and families shopping for everyday health, beauty, and household essentials.
Live-web sources:en.wikipedia.orgkruidvat.nlneedl.cozoominfo.com
kruidvat.nl Web Traffic Statistics
Key findings
- AS Watson (Health & Beauty Continental Europe) BV, trading as Kruidvat (Retail / drugstore) is ranked #26,244 worldwide in our August 2026 domain ranking, inside the top 100,000, down 6,033 places from #20,211 in July 2026.
- It is estimated to receive about 4,204 visits a month from search, 100% of it organic, across 4,494 ranking keywords.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #26,244 | ▼ 6,033 |
| July 2026 | #20,211 | ▲ 5,398 |
| June 2026 | #25,609 | — |
| May 2026 | #25,609 | ▲ 6,399 |
| April 2026 | #32,008 | ▼ 7,861 |
| March 2026 | #24,147 | ▲ 4,843 |
| February 2026 | #28,990 | — |
kruidvat.nl AI Visibility
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Nothing scored for this domain yet.
The free scan reads the site and checks how the four engines answer for the brand.
kruidvat.nl LLMS.txt
The file AI engines read to understand a business. This is what it currently tells them about this one.
There is no llms.txt on kruidvat.nl. Without it, AI engines guess what this business does from whatever page they happen to crawl — which is how wrong prices, wrong locations and wrong product descriptions end up inside AI answers.
- → It is the single biggest AI-visibility gain available here (+40 points).
- → The generator writes it from the live site, in one pass.
- → You publish one file at the root; nothing else on the site changes.
0
of 40 points
kruidvat.nl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kruidvat.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
Sites already mentioning this brand
Found in a live web read — a mention is not the same as a link, but it is where links usually come from next.
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links on file
kruidvat.nl SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to kruidvat.nl
Neighbours of #26,244 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
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