Last updated: August 2026
Global rank: Worldwide · 2026-08
#68,239
AI visibility: Grade A
85
SEO health: Latest audit
92
Visits
249.1K
per month, estimated
Keywords
55.6K
ranking in Google
Organic share
100%
249.1K organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of kaplan.com
kaplan.com Web Traffic Statistics
Key findings
- Kaplan (Education) is ranked #68,239 worldwide in our August 2026 domain ranking, inside the top 100,000, down 4,773 places from #63,466 in July 2026.
- It is estimated to receive about 249,100 visits a month from search, 100% of it organic, across 55,600 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 134 lines.
- Its last technical audit scored 92/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #68,239 | ▼ 4,773 |
| July 2026 | #63,466 | ▼ 8,129 |
| June 2026 | #55,337 | — |
| May 2026 | #55,337 | ▼ 8,510 |
| April 2026 | #46,827 | ▲ 3,114 |
| March 2026 | #49,941 | ▼ 3,707 |
| February 2026 | #46,234 | — |
What this company does
Kaplan provides educational programs that span academic, professional, and personal development needs. Their offerings include courses in test preparation, professional certifications, and university-level support materials. These programs come with learning strategies that guide participants through structured content, helping them build knowledge step by step. The company maintains a global presence, making its res…
Our read on the site
Good foundation with room for improvement.
kaplan.com Traffic and Visitor Engagement
kaplan.com draws an estimated 249,100 visits a month from search engines. Effectively all of it is organic — about 249,100 visits from unpaid results. Spread across 55,600 ranking keywords, that averages roughly 4.5 organic visits per keyword.
Monthly visits
249.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
249.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kaplan.com AI Visibility
On our AI visibility scale kaplan.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
kaplan.com LLMS.txt
The llms.txt on kaplan.com runs to 134 lines (5,718 characters) across 12 sections, last generated in April 2026. It introduces the site as "Kaplan - Global Leader in Educational Programs". It tells AI engines the business works in Education, E-Learning and EdTech. It describes 3 products, including Test Preparation Services, Professional Training Programs and Higher Education Courses. Services it lists include Corporate Training Solutions. The audience it names is Students, Professionals, Businesses, aged 18-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "educational programs", "learning strategies", "courses" and "university education".
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.7K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Kaplan - Global Leader in Educational Programs ## About Kaplan is the leading global provider of educational programs, offering a wide array of learning strategies and courses designed to help individuals, universities, and businesses succeed. With a commitment to educational excellence, Kaplan provides innovative solutions that cater to diverse learning needs, empowering students and professionals alike to achieve their goals. **Areas of Work:** Education, E-Learning, EdTech ## Things to Remember - **Website:** https://kaplan.com - **Address:** Not Available, Fort Lauderdale, United States - **Contact:** [email protected] - **Phone:** +1-800-527-8378 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 5000 employees - **Revenue:** $1500M - **Hiring Status:** Yes, actively hiring ## Products - **Test Preparation Services** (Contact for pricing): Comprehensive test preparation courses for various standardized tests including SAT, ACT, GRE, and GMAT. - **Professional Training Programs** (Contact for pricing): Skill development and professional training programs tailored for businesses and individuals. - **Higher Education Courses** (Contact for pricing): Accredited higher education courses offered online and in-person for various degree programs. ## Services - **Corporate Training Solutions** (Contac
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Test Preparation ServicesContact for pricing
- Professional Training ProgramsContact for pricing
- Higher Education CoursesContact for pricing
Services it tells AI about
- Corporate Training SolutionsContact for quote
Competitors it names
Audience it targets
Students, Professionals, Businesses · 18-54 · Global
Company type
Private · actively hiring
kaplan.com Organic Keywords
Google lists kaplan.com for about 55,600 keywords, which together bring an estimated 249,100 organic visits a month.
Ranking keywords
55.6K
Found in Google for this domain
Visits they bring
249.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
kaplan.com SEO Audit
The latest technical audit of kaplan.com scored 92 out of 100 overall. Performance is its weakest area at 76, while accessibility scores highest at 99. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement Robots.txt
- HighCreate and Submit Sitemap
- HighOptimize Page Load Speed
- MediumImprove Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
kaplan.com Competitors and Alternatives
Kaplan's company profile names pearson.com, edx.org and udacity.com as competitors. Its own llms.txt adds princetonreview.com and coursera.org. Outside its market, the domains ranked closest to it in our worldwide ranking are visionias.in, padovaoggi.it, merlin.net and triplewhale.com.
kaplan.com Company Profile
Kaplan provides educational programs that span academic, professional, and personal development needs. Their offerings include courses in test preparation, professional certifications, and university-level support materials. These programs come with learning strategies that guide participants through structured content, helping them build knowledge step by step. The company maintains a global presence, making its res…
Kaplan was founded in 1938, about 88 years ago, and is headquartered in Fort Lauderdale, United States. Its workforce is listed as more than 5,001 employees. Its profile files it under Education, with further tags for E-Learning, EdTech and B2C. Products on record for it: Test Preparation Services, Professional Training Programs and Higher Education Courses. Reported revenue is $1.5B (2022). Its tagline reads: "Education Programs for Universities, Businesses & Individuals".
- Sector
- Education
- Headquarters
- Fort Lauderdale, United States
- Founded
- 1938
- Employees
- 5001+
- Revenue
- $1.5B (2022)
- Funding
- Not Disclosed
- Products
- Test Preparation Services, Professional Training Programs, Higher Education Courses
kaplan.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kaplan.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kaplan.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to kaplan.com
Neighbours of #68,239 in our worldwide ranking — each with its own report.
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